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    <item rdf:about="http://editors.cis-india.org/digital-natives/making-change/information-structures-janaagraha">
    <title>Information Structures for Citizen Participation - Janaagraha</title>
    <link>http://editors.cis-india.org/digital-natives/making-change/information-structures-janaagraha</link>
    <description>
        &lt;b&gt;In our efforts to understand how change is conceptualized in the digital era, we find a growing emphasis on the role of effective information structures to empower the citizen and the government. We interview Joylita Saldanha from Janaagraha to answer questions around information, participation and e-governance. &lt;/b&gt;
        
&lt;pre&gt;&lt;strong&gt;CHANGE-MAKER:&lt;/strong&gt;Interview with Joylita Saldanha

&lt;strong&gt;ORGANIZATION&lt;/strong&gt;: Janaagraha - I change my city

&lt;strong&gt;METHOD OF CHANGE: &lt;/strong&gt;Online platforms to enable communication between the citizen and the government.

&lt;strong&gt;STRATEGY OF CHANGE:&lt;/strong&gt;Empower the government -create resources to help them do what the citizens expect them to do.&lt;/pre&gt;
&lt;p align="justify"&gt;10 posts into the project, we are identifying the most outstanding patterns between processes of change. One of the themes that comes up often is&lt;strong&gt;: information management.&lt;/strong&gt; How do we translate data to information, and information to knowledge? What is the best way to produce, consume and disseminate information? How does visible information lead to better mechanisms of participation in democracy? As the topic recurs in my conversations with change-makers, I have even reflected about the way that I display the research outputs of this project, and have adapted the format of these articles to make them as interactive and accessible as possible. Why? Because we believe this research is an entry point for a wider conversation around different ways to understand ‘making change’, and in order to produce this knowledge we need different actors to take part in the conversation. Hence, the format of our information must be (visually) persuasive enough to sway the readers into at least reading the article, and encourage their engagement, interaction and participation.&lt;/p&gt;
&lt;p align="justify"&gt;This is also the rationale behind digital information platforms, including &lt;strong&gt;e-governance.&lt;/strong&gt; Governments, authorities and organizations are devising new ways of presenting their information and making their services more accessible and interactive for the public. According to the &lt;strong&gt;UNESCO’&lt;/strong&gt;s &lt;a href="http://portal.unesco.org/ci/en/ev.php-URL_ID=3038&amp;amp;URL_DO=DO_TOPIC&amp;amp;URL_SECTION=201.html"&gt;definition&lt;/a&gt;, e-governance is the public sector’s use of information and communication technology with the aim of:&lt;/p&gt;
&lt;ol&gt;&lt;li&gt;Improving information and service delivery&lt;/li&gt;&lt;li&gt;Encouraging citizen participation in decision-making processes&lt;/li&gt;&lt;li&gt;Making governments accountable, transparent and effective&lt;br /&gt;&lt;/li&gt;&lt;/ol&gt;
&amp;nbsp;
&lt;div align="center"&gt;&lt;iframe src="//www.youtube.com/embed/9lk9SDji2kk" frameborder="0" height="315" width="420"&gt;&lt;/iframe&gt;&lt;/div&gt;
&lt;div align="center" style="text-align: center;"&gt;What is e-governance?&lt;br /&gt;By the IDRC and IdeaCorp&lt;/div&gt;
&lt;p align="justify"&gt;India has its own&amp;nbsp; &lt;strong&gt;National e-governance plan&lt;/strong&gt; in place. It’s ambitious in scope:&lt;/p&gt;
&lt;blockquote&gt;
&lt;h3 align="center"&gt;“a massive country-wide infrastructure reaching down to the remotest of villages is evolving, and large-scale&amp;nbsp;digitization of records is taking place to enable easy, reliable access over the internet. The ultimate objective is to bring public services closer home to citizens”.&amp;nbsp;&lt;/h3&gt;
&lt;/blockquote&gt;
&lt;div align="center"&gt;&amp;nbsp;Read more on the plan &lt;a href="http://india.gov.in/e-governance/national-e-governance-plan"&gt;here&lt;/a&gt;.&lt;/div&gt;
&lt;p align="justify"&gt;&lt;br /&gt;However most of the online services offered on this platform are focused on tax returns, citizenship/visa/PAN/TAN applications or train bookings. The communication direction remains uni-lateral, going strictly from &lt;strong&gt;government to citizen&lt;/strong&gt;. They also host a portal for citizen grievances (link below), in an effort to also tackle&lt;strong&gt; citizen to government &lt;/strong&gt;communication.  While the portal has some fancy tools like a 4 colour palette to customize the theme of the site; the interface seems outdated and the ‘Guidelines for Redress of Public Grievances’ has not been updated since 2010.&lt;/p&gt;
&lt;table class="plain"&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td&gt;&lt;strong&gt;Communication&lt;/strong&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td align="center"&gt;&lt;strong&gt;Government to Citizen&lt;/strong&gt;&lt;/td&gt;
&lt;td align="center"&gt;&lt;strong&gt;Citizen to government&lt;br /&gt;&lt;/strong&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td align="center"&gt;&lt;strong&gt;Portal&lt;/strong&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td align="center"&gt;Aadhar Kiosk&lt;br /&gt;&lt;/td&gt;
&lt;td align="center"&gt;Portal for Public Grievances&lt;br /&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td align="center"&gt;&lt;strong&gt;Link&lt;/strong&gt;&lt;/td&gt;
&lt;td align="center"&gt;http://resident.uidai.net.in/&lt;/td&gt;
&lt;td align="center"&gt;http://pgportal.gov.in/&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td align="center"&gt;&lt;strong&gt;Interface&lt;/strong&gt;&lt;/td&gt;
&lt;td&gt;&lt;img src="http://editors.cis-india.org/home-images/AdhaarKiosk2.jpg/image_preview" alt="ak2" class="image-inline image-inline" title="ak2" /&gt;&lt;/td&gt;
&lt;td&gt;&lt;img src="http://editors.cis-india.org/home-images/PublicGrievances2.jpg/image_preview" alt="pg2" class="image-inline image-inline" title="pg2" /&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;
&lt;p align="justify"&gt;At this point, I should probably add much needed disclaimers: my online search might not have been exhaustive enough. There might be other e-governance services (hosted by the government for citizens) I did not cover in my quick google run, or as a foreigner I might be unaware of the right places to look. Having said that, I have been trying to use my newbie experience throughout these posts, to explore the digital immigrant from a different angle. The digital immigrant is not only who was born before the 1990s, but also includes those of us who are technologically challenged and for whom the more complex sites are still wild, undiscovered territories. If these information structures are not accessible enough for someone who intentionally scouted for them for about an hour, it will not be for the user who does not have the time to spare and needs a more reliable and resilient bridge to connect with the government.&amp;nbsp;This problem is at the core of civic participation and as a result, change actors are devising new modes to interfere, facilitate and engage with government information.&lt;/p&gt;
&lt;h2 style="text-align: justify;" dir="ltr"&gt;Information and Urban Governance&lt;br /&gt;&lt;/h2&gt;
&lt;p style="text-align: justify;" class="discreet" dir="ltr"&gt;(This section will be revised)&lt;/p&gt;
&lt;p align="center" style="text-align: justify;" dir="ltr"&gt;The question on information management is key in the analysis of citizen action in emerging information societies. This project acknowledged from its inception that the information flow of networks is changing and shaping the dynamics of state-citizen-market relationships (Shah, 2014). I will refer to Yochai 
Benkler’s The Wealth of Networks, to revisit the information economy, as it has been a recurrent reference in my analyses throughout the project, and it will be a useful benchmark to cross-reference findings in the future. On this opportunity, I would like to highlight his views on the role of information flow in democratic societies:&lt;/p&gt;
&lt;div align="center"&gt;
&lt;blockquote&gt;
&lt;h3 align="center" style="text-align: center;"&gt;“The basic claim is that the diversity of ways of organizing information production and use, opens a range of possibilities for pursuing the core political values of liberal societies-individual freedom, a more genuinely participatory political system, a critical culture, and social
 justice” Benkler, 2006&lt;br /&gt;&lt;/h3&gt;
&lt;/blockquote&gt;
&lt;p align="left"&gt;Enabling
 a smoother and more transparent information flow, according to his work,
 has the following effects on citizen’s participation:&lt;/p&gt;
&lt;/div&gt;
&lt;p style="text-align: justify;" dir="ltr"&gt;&lt;strong&gt;1. Autonomy:
 &lt;/strong&gt;Access to information enables citizens to perceive a wider range of 
possibilities and options against which they can gauge their choices. 
This is particularly important when the citizen participates in 
decision-making processes.&lt;/p&gt;
&lt;p style="text-align: justify;" dir="ltr"&gt;&lt;strong&gt;2. Democracy&lt;/strong&gt;: The
 emergence of an information economy, creates information structures 
that are not only an alternative to mass media, as Benkler states, but I 
would like to add are also alternative to government-run e-governance platforms that cannot fully cater to citizens' need
 for participation and debate. Creating an accessible and participatory 
information structure also creates a space 
that fosters public discussion, and hence, the expression of our 
political nature. (Visit &lt;a href="http://editors.cis-india.org/digital-natives/making-change/storytelling-performance-2"&gt;Storytelling as Performance Part 2&lt;/a&gt; for a larger exploration of the political in the public space)&lt;/p&gt;
&lt;p style="text-align: justify;" dir="ltr"&gt;&lt;strong&gt;3. Human justice&lt;/strong&gt;: The
 freedom to access basic resources and services, allows us to fulfil 
our capabilities in society, including producing our own information, as
 well as improving our well-being by accessing information about health,
 education, public infrastructure, etc.&lt;/p&gt;
&lt;p style="text-align: justify;" dir="ltr"&gt;These three characteristics can be very well tied up with the three objectives of e-governance outlined above: wider information delivery, citizen participation and government accountability. Citizens aspire to access information that 
enables them to make good choices and participate in conversations that 
affect their livelihoods. For this reason, we find a 
common goal among the change actors (interviewed in the series), is 
devising new modes to engage with government-related information that complement or replace government-owned platforms.&lt;/p&gt;
&lt;h2 style="text-align: justify;" dir="ltr"&gt;Civil Society' and E-governance&lt;br /&gt;&lt;/h2&gt;
&lt;p align="center" style="text-align: justify;" dir="ltr"&gt;One
 of the best known examples of these initiatives have been spearheaded by the Bangalore-based NGO:  &lt;strong&gt;&lt;a href="http://www.janaagraha.org/"&gt;Janaagraha&lt;/a&gt;&lt;/strong&gt;. the Centre for 
Citizenship and Democracy.&lt;/p&gt;
&lt;div align="center"&gt;&lt;img src="http://editors.cis-india.org/home-images/Logohorizontal.png/image_preview" alt="logo h" class="image-inline image-inline" title="logo h" /&gt;&lt;/div&gt;
&lt;p align="center"&gt;Image courtesy of Duke University website&lt;/p&gt;
&lt;p style="text-align: justify;" dir="ltr"&gt;The organization works to improve the quality
 of life in Indian cities and towns, by improving the information around infrastructure and services; and citizenship. We 
interviewed Joylita Saldanha, who works for the NGO’s leadership team to
 learn more about Janaagraha’s views on the role of information for 
urban governance, based on the experience of platforms such as &lt;a href="http://ichangemycity.com/"&gt;I change my city&lt;/a&gt;.&amp;nbsp; Her perspective c
aught me off guard, as she framed the problem in urban governance from a
 somewhat unconventional angle:&lt;/p&gt;
&lt;blockquote style="float: right;"&gt;
&lt;h3 align="center"&gt;&lt;img src="http://editors.cis-india.org/home-images/copy_of_Joylita.jpg/image_preview" style="float: right;" title="Joylita" height="170" width="138" alt="Joylita" class="image-center image-inline" /&gt;&lt;strong&gt;Joylita Saldanha&lt;/strong&gt;&lt;/h3&gt;
&lt;div align="center"&gt;&lt;strong&gt;Janaagraha's Leadership Team&lt;/strong&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;ul&gt;&lt;li&gt;Experience conceptualizing and&lt;br /&gt; building Mobile and Web products in Los Angeles and Bangalore&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;
&lt;ul&gt;&lt;li&gt;Believes technology is a great lever and enabler.&lt;/li&gt;&lt;li&gt;Sees potential in technology to drive community action at the ground level&lt;/li&gt;&lt;/ul&gt;
&lt;/blockquote&gt;
&lt;p align="justify"&gt;Whenever we talk about social change, participation and democracy, we root for the discourse that works to empower the citizen. Janaagraha finds this assumption incomplete. Saldanha suggests it is our role to find &lt;strong&gt;new ways to empower &lt;em&gt;the government &lt;/em&gt;and help &lt;em&gt;them &lt;/em&gt;do their job:&lt;em&gt; "&lt;/em&gt;&lt;/strong&gt;&lt;em&gt;One citizen cannot be always an agent of change so we need communities coming together [...] We want to look at how to get citizens involved, because we can’t keep blaming the government if we don’t participate. We need to help them do what they do".&lt;/em&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Read this short interview to get a glimpse of the information structures Janaagraha is building to empower the government.&lt;/p&gt;
&lt;h2 align="justify"&gt;Interview:&lt;br /&gt;&lt;/h2&gt;
&lt;p&gt;In order to gauge the extent to which Janaagraha is empowering and enabling the government to make information accessible for the public, we will look at how their &lt;em&gt;online&lt;/em&gt; platforms are improving e-governance, based on the three characteristics outlined in the &lt;strong&gt;UNESCO &lt;/strong&gt;definition and the three characteristics of effective information economies outlined by Benkler.&lt;/p&gt;
&lt;p align="center"&gt;&lt;img src="http://editors.cis-india.org/home-images/copy2_of_copy_of_egovernance2.jpg/image_preview" alt="e-gov" class="image-inline image-inline" title="e-gov" /&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong&gt;&lt;span id="docs-internal-guid-f0a0d708-b685-3928-7ef6-460803e1d0da"&gt;Stage 1: Improving information delivery&lt;/span&gt;&lt;/strong&gt;&lt;/h3&gt;
&lt;p class="callout"&gt;&lt;strong&gt;How does I change my city tackle this information crisis?
&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;JS:&lt;/strong&gt; Janaagraha wants to improve the quality of life in two ways:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;
Improving the quality of infrastructure. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Improving the quality of citizenship and citizen engagement. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;We look at I change my city as something that enables citizens and governments to be more transparent for each other. Janaagraha can’t be everywhere, but technology crosscuts all the programs to allow us to roll it out to other cities.&lt;/p&gt;
&lt;p class="callout"&gt;&lt;strong&gt;&amp;nbsp;How does Janaagraha know what information people need?

&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;JS:&lt;/strong&gt;We have a&lt;strong&gt; Net Plus Roots&lt;/strong&gt; approach:&lt;/p&gt;
&lt;table class="plain" align="center"&gt;
&lt;thead&gt;
&lt;tr&gt;
&lt;th&gt;Stage&lt;br /&gt;&lt;/th&gt;
&lt;th align="center"&gt;Roots: Information transactions at the grassroots level&lt;br /&gt;&lt;/th&gt;
&lt;th align="center"&gt;Net: Information transactions through technology&lt;br /&gt;&lt;/th&gt;
&lt;/tr&gt;
&lt;/thead&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td&gt;Process&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;
Reach out to communities and engage with them
&lt;ul&gt;&lt;li&gt;Community outreach and advocacy teams contacts the government&amp;nbsp;&lt;/li&gt;&lt;li&gt;Get the government and the citizen connected&lt;/li&gt;&lt;li&gt;Send out citizen reports to government&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Follow up with the government to get responses&lt;/li&gt;&lt;li&gt;Share responses with the citizens&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;
&lt;/td&gt;
&lt;td&gt;We take all learnings from&amp;nbsp; the grassroots and apply them to technology.&lt;br /&gt;
&lt;ul&gt;&lt;li&gt;The design/product team in place does customer
 research.&lt;/li&gt;&lt;li&gt;Look at google keywords and try to understand what people are searching for &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Disseminate that content with citizens &lt;/li&gt;&lt;/ul&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&amp;nbsp;Example&lt;/td&gt;
&lt;td&gt;&lt;strong&gt;Crisis:&lt;/strong&gt; Low voting turn out.&lt;br /&gt;&lt;strong&gt;Roots intervention:&lt;br /&gt;&lt;/strong&gt;Look at where people go to enroll for voting and how&amp;nbsp; we can clean up the electoral role at the grassroots level.&lt;br /&gt;&lt;strong&gt;Net intervention:&lt;br /&gt;&lt;/strong&gt;&lt;a href="http://www.jaagteraho.net/"&gt;Jaagte Raho&lt;/a&gt;: A portal&amp;nbsp; People can register online to vote.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;strong&gt;Crisis: &lt;/strong&gt;&lt;span id="docs-internal-guid-f0a0d708-b69c-4271-222a-07b477f84d1b"&gt;How
 to get a driving license in Bangalore.&lt;br /&gt;&lt;strong&gt;Roots intervention: &lt;br /&gt;&lt;/strong&gt;People were not getting them 
because they don’t know the correct process or what to do. They don’t 
know the hows or the whys. &lt;br /&gt;N&lt;strong&gt;et intervention&lt;br /&gt;&lt;/strong&gt;We created a section called How To and put 
the process of&lt;br /&gt;a) How to get a driving license&lt;br /&gt;b) why do you go and get
 a driving license&lt;br /&gt;c) what are the documents you need to carry.&lt;/span&gt;&lt;br /&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;
&lt;p&gt;Right now we are 
playing the role of facilitator, but eventually we don’t want to be 
those facilitators. We want these platforms to be bridges between the 
citizen and the government.&lt;/p&gt;
&lt;p class="callout"&gt;&lt;strong&gt;My only problem with this is that an information structure based and reliant on digital technologies will only allow the interests of the middle class to permeate the system. How will information from other groups feed into the structure?&lt;/strong&gt;&lt;/p&gt;
&lt;p align="justify"&gt;&lt;strong&gt;JS:&lt;/strong&gt; We definitely want to enable access for everyone, but we don’t want a duplication of efforts. If the road is broken; even if one person complains and gets that pothole fixed then the road will be good for everyone to use. At the end of the day what we want people is to participate. From then we can take it to the next level and ask: ok what are we really missing in terms of planning? where are we missing participatory budgeting? where can we involve everybody: not only the urban but everybody. That’s what it takes it to the next level.&lt;/p&gt;
&lt;h3&gt;Stage 2: Encouraging citizen participation in decision-making processes&lt;/h3&gt;
&lt;p class="callout"&gt;&lt;strong&gt;How does access to information improve urban governance?
&lt;/strong&gt;&lt;/p&gt;
&lt;strong&gt;JS: &lt;/strong&gt;A very basic important aspect of where you live is to find which is your ward who is your electoral representative and what does he do. People don’t even know which ward they are living in, which is their assembly constituency, etc. Engaging with the electoral representative, then engaging with civic agencies. These are things you need to have in place before we start looking beyond this.
&lt;strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;/strong&gt;
&lt;p class="callout"&gt;&lt;strong&gt;&amp;nbsp;And you are facilitating this information?&lt;/strong&gt;&lt;/p&gt;
&lt;strong&gt;JS: &lt;/strong&gt;Yes, we are trying to map out services in the neighborhood and give more information about this. We have Municipal Commissions in Bangalore, and most people don’t know where these agencies are located, so our survey team went out found the offices and mapped them.
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p align="center"&gt;&lt;img src="http://editors.cis-india.org/home-images/map2.jpg/image_preview" title="map 2" height="270" width="400" alt="map 2" class="image-inline image-inline" /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;We use maps a lot because we make a lot of emphasis in spatial data. We want people to participate: tell us where their the park or playground is, locate it and then we take this information and find out: what is the budget allocated for this park, when was the last clean up, what is the future of this park, etc. At the same time, we want the citizen to tell us about its state and their wish-lists for this park.&lt;/p&gt;
&lt;p class="callout"&gt;&lt;strong&gt;You mention spatial data. What is the best way to use it? and who should manage it?&lt;/strong&gt;&lt;/p&gt;
&lt;p align="justify"&gt;One thing we see when we interact with civic agencies or electoral, is that most of them don’t have a grasp of the analytics to understand what is the ground level situation, and that is where we come in. We have an information structure in place and we make data accessible. This helps representatives understand what are the patterns: a) what are the trends, b) where are their successes, c) where are their failures. Data needs to play a major role in how we take our decisions. It cannot be intuitively thought out.&lt;/p&gt;
&lt;h3&gt;Stage 3: Making governments accountable and transparent&lt;/h3&gt;
&lt;p class="callout"&gt;&lt;strong&gt;How can these resources make the government more accountable?&lt;/strong&gt;&lt;/p&gt;
&lt;p align="justify"&gt;We need more [information] systems in place to identify what is accessible in terms of services and infrastructures. First step is making things transparent; and making elected representatives, civic agencies, citizens -all these people accountable. We believe that accountability and participation goes hand in hand. You need to participate in order to make it accountable. The process of engagement is empowering for the citizen once they realize they can bring about change."&lt;/p&gt;
&lt;p align="justify"&gt;It takes time to get things done; change happens very slowly. And we can’t keep blaming the government if we don’t participate. We don’t lend them a hand, and let’s be honest, we probably don’t have the resources. So, how do we enable the government? How do we empower them? That’s something Janaagraha works for: helping the government do what they need to do.&lt;/p&gt;
&lt;p&gt;***********&lt;/p&gt;
&lt;p&gt;The next interview will feature Surabhi HR from &lt;a href="http://politicalquotient.in/"&gt;Political Quotient&lt;/a&gt;, an organization working to redefine how youth engage with politics in the digital era.&amp;nbsp; We will refer back to the characteristics about information economies and e-governance outlined on this post and use Janaagraha's experience as a backdrop, to explore the work PQ is doing: organizing spatial data, improving information structures for the government and bridging communication between citizens and their elected representatives.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Sources:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Benkler, Yochai. &lt;em&gt;The wealth of networks: How social production transforms markets and freedom&lt;/em&gt;. Yale University Press, 2006.&lt;/p&gt;
&lt;p&gt;&lt;span class="reference-text"&gt;&lt;span class="citation journal"&gt;Shah, Nishant “Whose Change is it Anyways?&amp;nbsp;Hivos Knowledge Program.&amp;nbsp;April 30, 2013.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

        &lt;p&gt;
        For more details visit &lt;a href='http://editors.cis-india.org/digital-natives/making-change/information-structures-janaagraha'&gt;http://editors.cis-india.org/digital-natives/making-change/information-structures-janaagraha&lt;/a&gt;
        &lt;/p&gt;
    </description>
    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>denisse</dc:creator>
    <dc:rights></dc:rights>

    
        <dc:subject>Researchers at Work</dc:subject>
    
    
        <dc:subject>Net Cultures</dc:subject>
    
    
        <dc:subject>Making Change</dc:subject>
    
    
        <dc:subject>Research</dc:subject>
    

   <dc:date>2015-10-24T14:28:47Z</dc:date>
   <dc:type>Blog Entry</dc:type>
   </item>


    <item rdf:about="http://editors.cis-india.org/raw/digital-humanities/blogs/habits-of-living/habits-of-living">
    <title>Habits of Living: Global Networks, Local Affects</title>
    <link>http://editors.cis-india.org/raw/digital-humanities/blogs/habits-of-living/habits-of-living</link>
    <description>
        &lt;b&gt;“Networks” have become a defining concept of our epoch. From high-speed financial networks that erode national sovereignty to networking sites like Facebook that transform the meaning of the word “friend,” from blogs that foster new political alliances to unprecedented globe-spanning viral vectors that threaten world-wide catastrophe, networks allegedly encapsulate what’s new and different. &lt;/b&gt;
        
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;To understand the impact of networks, most analyses—scholarly, popular, and strategic—have focused on mapping networks.&amp;nbsp; Using network tools to describe networks, this move conflates description and explanation (it assumes that simply discovering the existence of networks is enough) and transforms specific persons/things and relations into interchangeable nodes and lines in a diagram.&amp;nbsp; Not surprisingly, most analyses also privilege technology as the unifying power behind networks: the term “twitter revolution,” for instance, widely used to describe events from Moldavia to Egypt, erases local political concerns in favour of an internet application.&amp;nbsp; Although understanding universal characteristics of networks is important, this emphasis also risks making the concept of a “networked society” a banal cliché, incapable of addressing the differences between various “networks,” or the odd transformation of networks from a planning tool—a theoretical diagram, a metaphorical description—into actually existing phenomena, into lived experiences.&lt;/p&gt;
&lt;p&gt;To renew the conceptual power of networks, &lt;em&gt;Habits of Living: Networked Affects, Glocal Effects&lt;/em&gt;—a global collaborative project of which the Department of Modern Culture and Media at Brown University will be an important locus—concentrates on changing habits of living.&amp;nbsp; Habits are crucial to understanding networks not simply as broad organizational structures, but also as structures created through constant actions that are both voluntary and involuntary.&amp;nbsp; As Pierre Bourdieu has famously argued, “habitus” is a “system of durable, transposable dispositions, structured structures predisposed to function … as principles which generate and organize practices and representations that can be objectively adapted to their outcomes without presupposing a conscious aiming at ends.”&lt;a name="fr1" href="#fn1"&gt;[1]&lt;/a&gt;; Habits are things that individuals hold that in turn define and hold individuals: they link the individual to society through repeated actions that also tie a person’s inner state (their mind) to their outward appearance (a habit is traditionally a type of clothing).&amp;nbsp; Habits are ‘man-made nature’: they are automatic seemingly instinctual and at times uncontrollable actions (for instance, drug habits) that are learned.&amp;nbsp; Habits in this sense are closely aligned with “affects”: unconscious emotional responses to environmental stimulants that are central to the formation of individual perception.&amp;nbsp; Thus although habits let us address similarities across human, animal, physical and non-physical realms (the characteristic growth of a crystal is a habit), habits are also uniquely personal and societal, and thus allow us to address important differences usually elided in network analyses.&amp;nbsp; Habits are “glocal”: local actions that spread globally, but not necessarily universally; they spread the effects of local actions elsewhere through specific trajectories.&lt;/p&gt;
&lt;p&gt;The point, to be clear, is not to oppose habits to networks, but to understand the subtleties and power of connectivity by bringing these two concepts into dialogue with one another. Habits scale from the individual to the network in a number of ways, from the twitchy 'Lifestream' checking of Twitter enthusiasts, to co-ordination arranged by mobile phone and GPS, to the very conceptual foundation of computer science for which classic problems, such as the Travelling Saleman or Dining Philosophers combine strong technical requirements of resource allocation and network design with fables about everyday life.&amp;nbsp; As the work of Dr. Matthew Fuller (a foundational new media theorist / artist and co-organizer from Goldsmiths) reveals, the cross-over between the technical and the experiential is what produces value and novelty in contemporary computing. The point is also to think through habits of living as possible points of transformation and intervention: as the term habitat makes clear, they also imply a certain sheltering and practice of care, something which the SARAI collective in New Delhi has addressed in their work in new media.&amp;nbsp; This notion of habitat and change has also been further addressed, specifically in terms of “the archive in motion,” by Eivind Rossaak—an international expert in film and media—and his research group at the National Library of Norway, Oslo.&amp;nbsp; Their creative rethinking of the archive and the role of media technologies is crucial to understanding the radical mobilization, perpetuation and preservation of habitual media and memory practices.&amp;nbsp; The work of Nishant Shah—the director of the Bangalore Center for Internet and Society and co-editor of the groundbreaking Digital AlterNatives with a Cause —highlights that, to understand how new media affects habits of living, we need to rethink assumptions about “digital natives” and imaginings of “netizens.”&amp;nbsp; He has also started a far-reaching research program investigating the relationship between affect and participation.&amp;nbsp; Dr. Kelly Dobson’s—chair of Digital + Media at RISD and an innovative and much lauded new media artist—work focuses on the intimate “caring” relationship between machines and humans, which emerges from mainly non-intentional interactions, such as noise and vibrations.&amp;nbsp; Lastly, &lt;em&gt;Habits of Living: Networked Affects, Glocal Effects&lt;/em&gt; seeks to change the focus of network analyses away from catastrophic events or their possibility towards generative habitual actions that negotiate and transform the constant stream of information to which we are exposed. (This is the focus of my current book project).&lt;/p&gt;
&lt;p&gt;As the above paragraph outlines, this inter-disciplinary project will be a global interdisciplinary collaboration.&amp;nbsp; This project initially emerged from discussions between members of SARAI and myself and quickly expanded to include the Center for Cultural Studies at Goldsmiths College, University of London, the Digital + Media Department at RISD, the Bangalore Center for Internet and Society and the National Library of Norway.&amp;nbsp; In addition, we plan to invite participants from: Amsterdam, Buenos Aries, Sao Paolo, Shanghai, amongst other places.&amp;nbsp; At Brown, in addition to faculty in the Department of Modern Culture and Media, we would like to involve people from the Cogut Center for the Humanities, the Pembroke Center for the Study of Women, and the Watson Institute for International Studies.&lt;/p&gt;
&lt;p&gt;The project, will comprise a series of workshops, artist residencies, a large public conference to be held at Brown University, and eventually leading to an edited online and a print publication. Each workshop will be attended by a core group of five scholars/artists who will participate in all the workshops and the conference, as well as group of participants that will vary according to the location. Ideally, this will continue as a three-year project, with each group playing a major role in convening the events for one year.&lt;/p&gt;
&lt;p&gt;Collaborators: Wendy Chun (Professor, Brown University), Kelly Dobson, Chair, Digital + Media, RISD, Providence, Matthew Fuller, David Gee Reader in Digital Media, Center for Cultural Studies, Goldsmiths College, University of London, London and Eivind Rossaak, Associate Professor, Department of Research, National Library of Norway, Oslo.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;[&lt;a name="fn1" href="#fr1"&gt;1&lt;/a&gt;].Pierre Bourdieu. Outline of a Theory of Practice. Trans Richard Nice (Cambridge: Cambridge UP, 1977), 72.&lt;/p&gt;

        &lt;p&gt;
        For more details visit &lt;a href='http://editors.cis-india.org/raw/digital-humanities/blogs/habits-of-living/habits-of-living'&gt;http://editors.cis-india.org/raw/digital-humanities/blogs/habits-of-living/habits-of-living&lt;/a&gt;
        &lt;/p&gt;
    </description>
    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>Wendy Chun, Kelly Dobson, Matthew Fuller and Eivind Rossaak</dc:creator>
    <dc:rights></dc:rights>

    
        <dc:subject>Net Cultures</dc:subject>
    
    
        <dc:subject>Researchers at Work</dc:subject>
    
    
        <dc:subject>Research</dc:subject>
    

   <dc:date>2015-10-24T13:38:42Z</dc:date>
   <dc:type>Blog Entry</dc:type>
   </item>


    <item rdf:about="http://editors.cis-india.org/digital-natives/making-change/menstrupedia-taboo-beautiful">
    <title>From Taboo to Beautiful - Menstrupedia</title>
    <link>http://editors.cis-india.org/digital-natives/making-change/menstrupedia-taboo-beautiful</link>
    <description>
        &lt;b&gt;On this post, we take a look at 'menstrual activism' -a movement that despite its trajectory in feminism, remains unnoticed in most accounts of traditional and digital activism. We interview Tuhin Paul, the artist and storyteller behind Menstrupedia, an India-based social venture creating comics to shatter the myths and misunderstandings surrounding menstruation around the world. &lt;/b&gt;
        
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;pre&gt;&lt;strong&gt;CHANGE-MAKER:&lt;/strong&gt; Tuhin Paul, Aditi Gupta&lt;em&gt; &lt;/em&gt;and Rajat Mittal&lt;em&gt;
&lt;/em&gt;&lt;strong&gt;ORGANIZATION:&lt;/strong&gt; Menstrupedia
&lt;strong&gt;METHOD OF CHANGE:&lt;/strong&gt; Storytelling and comics
&lt;strong&gt;STRATEGY OF CHANGE:&lt;/strong&gt; To shatter the myths and misunderstandings surrounding
 menstruation, by delivering accessible, informative and entertaining 
 content about menstruation through different media.&lt;/pre&gt;
&lt;p align="justify"&gt;Most of us think we know what menstruation is; except...we don’t. Many of my male friends still cringe at the mention of the phrase “I’m on my period”, or use it as a derogatory justification for my occasional cranky mood at the office: “It’s that time of the month, isn’t it?” Poor menstruation has been the culprit of femininity; always bashful, tiptoeing for five days straight, trying its best to remain incognito. The social venture Menstrupedia is committed to change this. Aditi, Tuhin and Rajat want to shift how we look at menstruation and remove the stigma that haunts the natural, self-regulation process women undergo to keep their bodies healthy and strong to sustain life in the future.&lt;/p&gt;
&lt;p align="justify"&gt;Now, if you are already wondering what menstruation has to do with internet and society, just wait for it. This post manages to bring art, punk, menstruation &lt;em&gt;and&lt;/em&gt; technology together, all within the scope of the &lt;a href="http://editors.cis-india.org/digital-natives/blog/whose-change-is-it-anyway.pdf"&gt;Making Change&lt;/a&gt; project! Before though, we shall start with some definitions. Let us first lay conceptual grounds about menstruation and Menstrupedia, to then locate and unpack their theory of change.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;What is menstruation?&lt;/h2&gt;
&lt;p&gt;It can be defined as:&lt;/p&gt;
&lt;blockquote&gt;&lt;strong&gt;&lt;a href="http://en.wikipedia.org/wiki/Menstruation"&gt;Menstruation&lt;/a&gt;&lt;/strong&gt; is the periodic discharge of blood and mucosal tissue (the endometrium) from the uterus and vagina. It starts at menarche at or before sexual maturity (maturation), in females of certain mammalian species, and ceases at or near menopause (commonly considered the end of a female's reproductive life).&lt;/blockquote&gt;
&lt;p&gt;And it looks something like this:&lt;/p&gt;
&lt;p align="center"&gt;&lt;img src="http://editors.cis-india.org/home-images/physiologymenstruation.jpg/image_preview" title="Cycle" height="243" width="292" alt="Cycle" class="image-inline image-inline" /&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;But, I believe, most women will agree the following are much more accurate depictions of the spectrum of thoughts, emotions and sensations that menstruation spurs:&lt;/p&gt;
&lt;h3&gt;The Beauty of RED&lt;/h3&gt;
&lt;p&gt;&lt;iframe src="http://www.youtube.com/embed/qf4TulXdNXY" frameborder="0" height="315" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
&lt;h3&gt;My Periods: A Blessing or a Curse&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;By Naina Jha&lt;/strong&gt;&lt;/p&gt;
&lt;table class="plain"&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td&gt;My periods&lt;br /&gt; Are a dreadful experience&lt;br /&gt; Because of all the pain.&lt;br /&gt; Myths and secrets make it a mystery&lt;br /&gt; What worsens it most though, are members of my family&lt;br /&gt; Especially my mother, who always make it a big deal&lt;br /&gt; They never try to understand what I truly feel&lt;br /&gt; I face all those cramps and cry the whole night long&lt;br /&gt; None of which is seen or heard or felt by anyone.&lt;/td&gt;
&lt;td&gt;
&lt;p&gt;Instead of telling me, what it is,&lt;br /&gt; They ask me to behave maturely instead.&lt;br /&gt; Can somebody tell me how I am supposed to&lt;br /&gt; Naturally accept it?&lt;br /&gt; My mother asks me to stay away from men&lt;br /&gt; And a few days later, she asks me to marry one!&lt;br /&gt; When I ask her to furnish&lt;br /&gt; the reason behind her haste&lt;br /&gt; She told me that now that I was menstruating,&lt;br /&gt; I was grown up and ready to give birth to another.&lt;/p&gt;
&lt;/td&gt;
&lt;td&gt;
&lt;p&gt;I don’t know whether to feel blessed about it&lt;br /&gt; Or consider it to be my curse.&lt;br /&gt; For these periods are the only reason for me to be disposed.&lt;br /&gt; Since my childhood, I felt rather blessed to be born as a girl&lt;br /&gt; But after getting my periods now,&lt;br /&gt; I’m convinced that it’s a curse...&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;
&lt;p&gt;Find it in &lt;a href="http://menstrupedia.com/blog/my-periods-a-blessing-or-a-curse/"&gt;Menstrupedia's blog&lt;/a&gt;.&lt;/p&gt;
&lt;p align="justify"&gt;Despite all this, it is still perceived as a social stigma in society. There is clearly a dissonance between the definition, experience and perceptions around menstruation, that calls for a reconfiguration of the information we are using to define it.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Stigma as a Crisis&lt;/h2&gt;
&lt;p align="justify"&gt;However, re-defining 'menstruation' is no popular or easy task. The word belongs to a group of contested terminology around womanhood and is the protagonist of its own breed of feminist activism: &lt;strong&gt;menstrual activism&lt;/strong&gt;. &lt;a name="fr1" href="#fn1"&gt;[1]&lt;/a&gt; Although I would consider many of the stigmas surrounding menstruation to be quite self-explanatory (we've all experienced and perpetuated them in one way or another -and if they are not, then you are the product of an obscenely progressive upbringing for which I congratulate your parents, teachers and all parties involved), I will still outline the main reasons why menstruation is a source of social stigma for women, and refer to scholarly authority on the subject to legitimize my rant.&lt;/p&gt;
&lt;p align="justify"&gt;Ingrid Johnston-Robledo and Joan Chrisler use Goffman's definition of stigma &lt;a name="fr2" href="#fn2"&gt;[2]&lt;/a&gt; on their paper: &lt;a href="http://link.springer.com/article/10.1007/s11199-011-0052-z#page-1"&gt;The Menstrual Mark: Menstruation as a Social Stigma&lt;/a&gt; to explain the misadventures of menstruation:&lt;/p&gt;
&lt;pre&gt;&lt;strong&gt;Stigma: &lt;/strong&gt;
stain or mark setting people apart from others. it conveys the information 
that those people have a defect of body or of character that spoils their 
appearance or identity&lt;/pre&gt;
&lt;p align="justify"&gt;Among the various negative social constructs deeming menstruation a dirty and repulsive state, this one made a particular echo:&lt;em&gt; “[menstruation is] a tribal identity of femaleness”.&lt;/em&gt; Menstruation is the equivalent of a &lt;em&gt;rite of passage&lt;/em&gt; marking the lives of girls with a 'before' and an 'after' on how the world sees them and how they see themselves. From the dreaded stain on the skirt and the 5-day mission to keep its poignant color and smell on the down low, to having to justify mood and body swings to the overly inquisitive; menstruation is imagined as inconvenient, unpleasant and unwelcome.  As Johnston-Robledo and Chrisler point out: the menstrual cycle, coupled with stigmas, pushes women to adopt the role of the&lt;em&gt; “physically or mentally disordered”&lt;/em&gt; and reinforce it through their communication, secrecy, embarrassment and silence (Kissling, 1996).&lt;/p&gt;
&lt;p&gt;&lt;em&gt; &lt;/em&gt;&lt;/p&gt;
&lt;h2 dir="ltr"&gt;Why does it matter?&lt;/h2&gt;
&lt;p align="justify"&gt;Besides from strengthening attitudes that underpin gender discrimination and attempting against girls' self-identity and sense of worth, there are other tangible consequences for their development and education. I'm going to throw some facts and figures at you, to back this up with the case of India.&lt;/p&gt;
&lt;p align="justify"&gt;An &lt;a href="http://www.wsscc.org/resources/resource-news-archive/menstruation-taboo-puts-300-mln-women-india-risk-experts-0"&gt;article&lt;/a&gt; published by the WSSCC, the Geneva based Water supply and Sanitation Council, shows the Menstruation taboo, consequence of a&lt;em&gt; “patriarchal, hierarchical society”&lt;/em&gt;, puts 300 million women at risk in India. They do not have access to menstrual hygiene products, which has an effect on their health, education (23% of girls in India leave school when they start menstruating and the remaining 77% miss 5 days of school a month) and their livelihoods.&lt;/p&gt;
&lt;p align="justify"&gt;In terms of awareness and information about the issue, WSSCC found that 90% didn't know what a menstrual period was until they got it. Aru Bhartiya's research on &lt;a href="http://www.ijssh.org/papers/296-B00016.pdf"&gt;Menstruation, Religion and Society&lt;/a&gt;,&amp;nbsp; shows the main sources of information about menstruation come from beliefs and norms grounded on culture and religion. Some of the related restrictions (that stem from Hinduism, among others) include isolation, exclusion from religious activities, and restraint from intercourse. She coupled this with a survey where she found: 63% of her sample turned to online sites over their mothers for information, 62% did not feel comfortable talking about the subject with males and 70% giggled upon reading the topic of the survey. All in all, a pretty gruesome scenario&lt;/p&gt;
&lt;h2&gt;Here's where Menstrupedia comes in&lt;/h2&gt;
&lt;p align="justify"&gt;The research ground work attempted above was done in depth by Menstrupedia back in 2009 when the project started taking shape. They conducted research for one year while in NID and did not only find that awareness about menstruation was very low, but that parents and teachers did not know how to talk about the subject.&lt;/p&gt;
&lt;table class="invisible"&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;
&lt;p&gt;&lt;iframe src="http://www.youtube.com/embed/2caqzHWk2r8" frameborder="0" height="315" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;th&gt;&lt;br /&gt;&lt;/th&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;Facts about menstruation awareness in India. Video courtesy of &lt;a href="https://www.youtube.com/user/menstrupedia"&gt;Menstru pedia&lt;/a&gt; Youtube channel.&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;td&gt;&lt;br /&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;
&lt;p align="justify"&gt;Their proposed intervention: distribute an education visual guide and a comic to explain the topic. They tested out the prototype among 500 girls in 5 different states in Northern India and the results were astonishing.&lt;/p&gt;
&lt;table class="plain" align="center"&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td style="text-align: center;"&gt;&lt;img src="http://editors.cis-india.org/home-images/194053_426937890752368_1403341955_o.jpg/image_preview" title="workshop 1" height="267" width="177" alt="workshop 1" class="image-inline image-inline" /&gt;&lt;/td&gt;
&lt;td&gt;&lt;img src="http://editors.cis-india.org/home-images/1102736_426937754085715_534486559_o.jpg/image_preview" title="workshop 2" height="266" width="402" alt="workshop 1" class="image-inline image-inline" /&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;
&lt;p&gt;&lt;span id="fbPhotoSnowliftCaption" class="fbPhotosPhotoCaption"&gt;&lt;span class="hasCaption"&gt;A workshop conducted by MJB smriti sansthan to spread awareness about mensuration. &lt;br /&gt;Find full album of &lt;a href="https://www.facebook.com/media/set/?set=a.538044002975089.1073741837.277577839021708&amp;amp;type=3"&gt;Menstrupedia Comic being used around India&lt;/a&gt; on &lt;a href="https://www.facebook.com/Menstrupedia"&gt;Menstrupedia's Facebook page.&lt;/a&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;blockquote class="gmail_quote"&gt;&lt;em&gt;"To my surprise, they [the nuns] all agreed that until they read the information given in the Menstrupedia comic,&lt;/em&gt;&lt;em&gt; even they were of the opinion that Menstruation was a ‘dirty’ and 'abominable' thing and they wondered 'why&lt;/em&gt;&lt;em&gt; women suffered from it in the first place'?&lt;/em&gt;&lt;em&gt; But after reading the comic book, their view had changed…now they felt that this was a 'vital' part of&lt;/em&gt;&lt;em&gt; womanhood and there's nothing to feel ashamed about it!&lt;/em&gt;&lt;em&gt; The best part was while this exercise clarified their ideas, beliefs, concepts about menstruation, it also&lt;/em&gt;&lt;em&gt; helped me to get over my innate hesitancy to approach such a sensitive issue in ‘public’ and boosted&lt;/em&gt;&lt;em&gt; my confidence for taking this up as a 'mission' to reach out to the maximum possible girls across the&lt;/em&gt;&lt;em&gt; country." &lt;/em&gt;&lt;br /&gt;
&lt;div align="right"&gt;&lt;strong&gt;Ina Mondkar,&lt;/strong&gt;&lt;br /&gt; on her experience of educating young nuns about menstruation.&lt;/div&gt;
&lt;/blockquote&gt;
&lt;p align="center"&gt;Testimonial after a workshop held in two Buddhist monasteries in Ladakh.&lt;/p&gt;
&lt;p align="justify"&gt;Their mandate today reads:&lt;strong&gt; ‘Menstrupedia is a guide to explain menstruation and all issues surrounding it in the most friendly manner.’ &lt;/strong&gt;They currently host a &lt;a href="http://menstrupedia.com/"&gt;website&lt;/a&gt; with information about puberty, menstruation, hygiene and myths, along with illustrations that turn explaining the process of growing up into a much friendlier endeavour than its stigma-ladden alternatives.&lt;/p&gt;
&lt;p align="center"&gt;&lt;img src="http://editors.cis-india.org/home-images/Comic.jpg/image_preview" alt="Comic" class="image-inline image-inline" title="Comic" /&gt;&lt;/p&gt;
&lt;p align="center"&gt;Snipbit of the first chapter. Read it for free &lt;a href="http://menstrupedia.com/comic/"&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p align="justify"&gt;Through the comic and the interactions around it, Menstrupedia strives to create a) &lt;strong&gt;content &lt;/strong&gt;that frame menstruation as a natural process that is inconvenient, yes; but that should have no negative effects on their self-esteem and development; and b) &lt;strong&gt;an environment&lt;/strong&gt; where girls can talk about it openly and clarify their doubts.&lt;/p&gt;
&lt;h3&gt;Technology's role in the mix&lt;/h3&gt;
&lt;div class="pullquote"&gt;&lt;strong&gt;"&lt;/strong&gt;We want to reach out to as many girls as possible”. Tuhin, Menstrupedia&lt;/div&gt;
&lt;p align="justify"&gt;The role of digital technologies basically comes down to &lt;strong&gt;scalability&lt;/strong&gt;. Opposite to &lt;a href="https://soundcloud.com/user742107957/scalingup"&gt;The Kahani Project's views&lt;/a&gt; on scaling up, Menstrupedia makes emphasis on using technology&lt;strong&gt; to reach a larger audience&lt;/strong&gt;. Currently they have a series of communication channels enabled by technology that include: a visual &lt;a href="http://menstrupedia.com/quickguide"&gt;quick guide&lt;/a&gt;, a &lt;a href="http://questions.menstrupedia.com/"&gt;Q&amp;amp;A forum&lt;/a&gt; (for both men and women), a &lt;a href="http://menstrupedia.com/blog"&gt;blog&lt;/a&gt; (a platform of self-expression on menstruation), a &lt;a href="https://www.youtube.com/user/menstrupedia"&gt;you tube channel&lt;/a&gt; (where they provide updates on their progress) and the upcoming comic.&lt;/p&gt;
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&lt;p align="justify"&gt;Upon the question of the digital divide and whether this expands the divide between have and have nots, Tuhin was very set on the idea of producing the same content in both its digital and print form. &lt;em&gt;“parents or schools should be able to buy the comic and give it to their daughters, so whenever they feel like it, they can refer to it”&lt;/em&gt;. The focus is on making this material as readily available as possible, in order to overcome the tension between new and old information: &lt;em&gt;“workshops are conducted but the moment they go back home, their mothers impose certain restrictions. It becomes a dilemma. But if you provide [The girl] with a comic book, she has something she can take home and educate her mother with”&lt;/em&gt;&lt;/p&gt;
&lt;h2&gt;And here's why it works&lt;/h2&gt;
&lt;p align="justify"&gt;More than the comic book itself, what is truly remarkable about Menstrupedia is Tuhin, Rajat and Aditi’s guts to pick up such a problematic theme in the Indian social imaginary and challenge the entrenched, stubborn beliefs surrounding the issue. The comic book, asides from being appealing to the eye and an accessible format of storytelling (a method we have unpacked in &lt;a href="http://editors.cis-india.org/@@search?SearchableText=storytelling"&gt;previous posts&lt;/a&gt;), fits right into the movement of menstrual activism and what it stands for.&lt;/p&gt;
&lt;div align="justify" class="pullquote"&gt;“We thought of creating something: a tool that can help girls understand menstruation without having to rely on anybody else”. Tuhin, Menstrupedia&lt;/div&gt;
&lt;p align="justify"&gt;First, it is a &lt;strong&gt;self-reliant resource.&lt;/strong&gt; Once the comic book leaves Menstrupedia's hands and lands on those of kids and adults, it takes its own journey. The format of the comic is accessible enough for someone to pick it up and learn about menstruation without the intervention or the support of a third party. This makes Menstrupedia's comic &lt;strong&gt;highly flexible and mobile&lt;/strong&gt;. It can be shared from teacher to child, from mom to daughter, from peer to peer: “[it should teach] &lt;em&gt;how to help your friends when they get their period”&lt;/em&gt; (Tuhin) However, it has the autonomy to also take roads less travelled: from mom to dad, from child to teacher, from boy to girl. The goal at the end of the day: a self-reliant, solidarity-based community where information circulating about menstruation highlights its capacity to give life and overshadows its traditional stigmatized identity.&lt;/p&gt;
&lt;p align="justify"&gt;This self-reliance is characteristic of previous manifestations of menstrual activism. Back in the 80s, the feminist movement, tightly linked to punk culture, embraced the&lt;strong&gt; do it yourself movement,&lt;/strong&gt;&lt;a name="fr3" href="#fn3"&gt;[3]&lt;/a&gt; that enabled women to materialize personalized forms of resistance. They published &lt;a href="http://en.wikipedia.org.advanc.io/wiki/Zine"&gt;zines&lt;/a&gt; promoting&lt;em&gt; “dirty self-awareness, body and menstrual consciousness and unlearning shame” t&lt;/em&gt;hrough &lt;em&gt;“raw stories and personal narratives” &lt;/em&gt;(Bobel, 2006). According to Bobel using the&lt;strong&gt; self as an example&lt;/strong&gt; is a core element in the “history of self-help” within the DIY movement. The role of the Menstrupedia blog is then crucial to sustain the exposure and production of “raw narratives”. Tuhin adds: &lt;em&gt;“We don't write articles on the blog. It is a platform where people from different backgrounds write about their experiences with menstruation and bring in a different perspective”:&lt;/em&gt; For example,&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Red is my colour&lt;/strong&gt; by Umang Saigal&lt;/p&gt;
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&lt;p&gt;Red is my colour,&lt;br /&gt; To make you understand, I endeavour,&lt;br /&gt; Try to analyse and try to favour.&lt;br /&gt; It is not just a thought, but an attempt,&lt;br /&gt; To treat ill minds that are curable.&lt;/p&gt;
&lt;p&gt;When I was born, I was put in a red cradle,&lt;br /&gt; I grew up watching the red faces for a girl-children in anger,&lt;br /&gt; Red became my favourite,&lt;br /&gt; But I never knew,&lt;br /&gt; That someday I would be cadged in my own red world.&lt;/p&gt;
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&lt;td&gt;Red lover I was,&lt;br /&gt; All Love I lost,&lt;br /&gt; When I got my first red spots,&lt;br /&gt; What pain it caused only I know,&lt;br /&gt; When I realized, Red determined my ‘class’
&lt;p&gt;I grew up then, ignoring red,&lt;br /&gt; At night when I found my bedsheet wet,&lt;br /&gt; All day it ached,&lt;br /&gt; All day it stained,&lt;br /&gt; And in agony I would, turn insane.&lt;/p&gt;
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&lt;p&gt;At times I would think,&lt;br /&gt; Does red symbolize beauty or pain?&lt;br /&gt; But when I got tied, in the sacred knot,&lt;br /&gt; I found transposition of my whole process of thought,&lt;br /&gt; When from dirty to gold, Red crowned my bridal course.&lt;/p&gt;
&lt;p&gt;As I grew old,&lt;br /&gt; All my desires vanished and got cold,&lt;br /&gt; My mind still in a dilemma,&lt;br /&gt; What more than colour in itself could it unfold?&lt;br /&gt; What was the secret behind its truth untold?&lt;/p&gt;
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&lt;p&gt;Is Red for beauty, or is it for beast?&lt;br /&gt; It interests me now to know the least,&lt;br /&gt; All I know is that Red is a Transition,&lt;br /&gt; From anguish to pride&lt;br /&gt; Red is a sensation.&lt;/p&gt;
&lt;p&gt;Red is my colour, as it is meant to be,&lt;br /&gt; No matter what the world thinks it to be,&lt;br /&gt; No love lost, one Love found,&lt;br /&gt; Red symbolizes life and also our wounds,&lt;br /&gt; I speak it aloud with life profound,&lt;br /&gt; That red is my colour, and this is what I’ve found.&lt;/p&gt;
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&lt;p align="center"&gt;Submission to the &lt;a href="http://menstrupedia.com/blog/red-is-my-colour/"&gt;Menstrupedia blog&lt;/a&gt;&lt;/p&gt;
&lt;p align="justify"&gt;'Self-expression' is not a concept we usually find side by side with 'menstruation'; however, if we look at what has been done in the past, we find that Menstrupedia is actually contributing to a much larger tradition of resistance. For instance, &lt;a href="http://menstrala.blogspot.in/"&gt;Menstrala&lt;/a&gt;, by the American artist Vanessa Tiegs. Menstrala is the name of a collection of 88 paintings &lt;em&gt;“affirming the hidden forbidden bright red cycle of renewal”.&lt;/em&gt;&lt;/p&gt;
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&lt;p align="justify"&gt;Another interesting example is American feminist Gloria Steinem's&lt;a name="fr4" href="#fn4"&gt;[4]&lt;/a&gt; text&amp;nbsp; &lt;a href="http://www.mylittleredbook.net/imcm_orig.pdf"&gt;If Men Could Menstruate&lt;/a&gt;.&lt;/p&gt;
&lt;blockquote&gt;“What would happen, for instance, if suddenly, magically, men could menstruate and women could not?  &lt;br /&gt;The answer is clear:&lt;br /&gt; Menstruation would become an enviable, boast worthy, masculine event: &lt;br /&gt;Men would brag about how long and how much. &lt;br /&gt;Boys would mark the onset of menses, that longed- for proof of manhood,with religious  and stag parties.”&lt;br /&gt;
&lt;div align="right"&gt;&lt;strong&gt;Gloria Steinem&lt;/strong&gt;&lt;br /&gt;[excerpt]&lt;/div&gt;
&lt;/blockquote&gt;
&lt;p align="justify"&gt;Opportunities like these, enable Menstrupedia's community to actively participate in the reconfiguration of 'menstruation' as a concept and as an experience. By exposing new narratives and perspectives on the issue and by disseminating menstrual health information, the community is able to crowd source resistance and dismantle the stigma together.&lt;/p&gt;
&lt;h2&gt;Making Change through Menstrupedia&lt;/h2&gt;
&lt;p align="justify"&gt;The case of Menstrupedia reminds us of &lt;a href="http://editors.cis-india.org/digital-natives/making-change/blank-noise-citizenship"&gt;Blank Noise&lt;/a&gt; because of its approach to change. Both  locate their crises at&lt;strong&gt; the discursive level&lt;/strong&gt; and seek to resolve them by creating new forms of meaning-making. They advocate for a reconsideration of 'givens', for a self-reflection on our role perpetuating these notions and for resistance against conceptual status quos: be it socially accepted culprits like 'eve-teasing', or more discrete rejects like 'menstruation'. Both seek to dismantle power structures that give one discourse preference over others, and both count with a strong gender dynamic dominating the context where these narratives unfold. They are producing a revolution in our system of meaning making, yet only producing resistance in the larger societal context they inhabit.&lt;/p&gt;
&lt;p align="justify"&gt;On the question of where is Menstrupedia's action located, Tuhin replied by pinning it at the&lt;strong&gt; individual level&lt;/strong&gt;&lt;em&gt;&lt;strong&gt;: &lt;/strong&gt;“if a person is aware of menstruation and they know the facts, they are more likely to resist restrictions and spread awareness”. &lt;/em&gt;However, they still acknowledge the historicity behind menstrual awareness (as knowledge passed down from generation to generation) that precedes the project. While the introduction of Menstrupedia, to an extent, does shake up household dynamics in terms of content, it also provides tools and resources to sustain the traditional model of oral tradition and knowledge sharing within the community.&lt;/p&gt;
&lt;p align="justify"&gt;In terms of their role as change-makers ,Tuhin stated that the possibility to intervene was a result of their socio-economic status and the resources they had at hand as “&lt;em&gt;educated members of the middle class with access to information and communication technologies”&lt;/em&gt;. Is this the role the middle class should play? I asked. To which he gave a two fold answer: First, in terms of &lt;strong&gt;responsibility of action&lt;/strong&gt;:&lt;em&gt; “it is a role that anyone can play depending on what kind of expertise they have. It comes to a point where [intents of change] cannot be sustained by activism if you want to achieve long term impact” &lt;/em&gt;And second, in terms of setting up a &lt;strong&gt;resilient infrastructure: &lt;/strong&gt;&lt;em&gt;“I believe we can create an infrastructure people can use and create models that can help low income groups overcome their challenges and become self-sustainable.” &lt;/em&gt;Both answers highlight the need for sustainability in social impact projects, hinting a retreat from wishful thinking upon the presence of technology and a more strategic allocation of skills and resources by middle class and for-profit interventions.&lt;/p&gt;
&lt;p align="justify"&gt;As far the relationship between art, punk, menstruation and technology goes; that was just a hook to get you through the unreasonable length of my blog post, but if anything, it represents an effort to portray the importance of &lt;strong&gt;contextuality and interdisciplinary&lt;/strong&gt; we have been exploring throughout the series. Identifying the use of various mediums and language systems, such as different art forms and modes of self-expression, as well the acknowledgement of the theoretical and social contexts preceding and framing the project, as is feminist activism and the cultural and religious backdrop in India, contribute immensely to fill gaps in the stories of how we imagine change making today; especially at the nascence of new narratives, as we hope is the case for menstruation in a post-Menstrupedia era.&lt;/p&gt;

&lt;h2 align="JUSTIFY"&gt;Sources:&lt;/h2&gt;
&lt;p style="text-align: justify;"&gt;Bhartiya, Aru: “&lt;em&gt;Menstruation&lt;/em&gt;, &lt;em&gt;Religion and Society”&lt;/em&gt; IJSSH: International Journal of Social Science and Humanity. Volume: Vol.3, No.6.&lt;/p&gt;
&lt;div id="gs_cit2" style="text-align: justify;" class="gs_citr"&gt;Bobel, Chris. "“Our Revolution Has Style”: Contemporary Menstrual Product Activists “Doing Feminism” in the Third Wave." &lt;em&gt;Sex Roles&lt;/em&gt; 54, no. 5-6 (2006): 331-345.&lt;br /&gt;&lt;br /&gt;Johnston-Robledo, Ingrid, and Joan C. Chrisler. "The menstrual mark: Menstruation as social stigma." &lt;em&gt;Sex roles&lt;/em&gt; 68, no. 1-2 (2013): 9-18.&lt;/div&gt;
&lt;h2&gt;Footnotes&lt;/h2&gt;
&lt;p&gt;[&lt;a href="http://editors.cis-india.org/digital-natives/making-change/menstrupedia-taboo-beautiful#fr1" name="fn1"&gt;1&lt;/a&gt;] Refer to Chris Bobel's work including New Blood: Third-Wave Feminism and the Politics of Menstruation. Access it &lt;a href="http://rutgerspress.rutgers.edu/product/New-Blood,113.aspx"&gt;here&lt;/a&gt;&lt;/p&gt;
&lt;p style="text-align: justify;"&gt;[&lt;a href="http://editors.cis-india.org/digital-natives/making-change/menstrupedia-taboo-beautiful#fr2" name="fn2"&gt;2&lt;/a&gt;] Johnston Robledo and Chrisler made reference to &lt;a href="http://en.wikipedia.org.advanc.io/wiki/Erving_Goffman"&gt;Erving Goffman&lt;/a&gt;'s 1963 work:&lt;strong&gt; Stigma: Notes on the management of spoiled identity&lt;em&gt;. &lt;/em&gt;&lt;/strong&gt;&lt;em&gt;"According to Goffman (1963), the word stigma refers to any stain or mark that sets some people apart from others; it conveys the information that those people have a defect of body or of character that spoils their appearance or identity  Goffman (1963, p. 4) categorized stigmas into three types: "abominations of the body” (e.g., burns, scars, deformities), “ blemishes of individual character” (e.g., criminality, addictions), and “tribal” identities or social markers associated with marginalized groups (e.g., gender,race, sexual orientation, nationality)".&lt;/em&gt;&lt;/p&gt;
&lt;p style="text-align: justify;"&gt;[&lt;a href="http://editors.cis-india.org/digital-natives/making-change/menstrupedia-taboo-beautiful#fr3" name="fn3"&gt;3&lt;/a&gt;] For a short run through on DIY as part of the Punk Subculture, refer to  Ian P. Moran's paper: Punk - The Do-it-Yourself culture."Punk as a  subculture goes much further than rebellion and fashion as punks  generally seek an alternative lifestyle divergent from the norms of  society. The do-it-yourself, or D.I.Y. aspect of punk is one of the most  important factors fueling the subculture." Access it &lt;a href="http://repository.wcsu.edu/cgi/viewcontent.cgi?article=1074&amp;amp;context=ssj"&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p style="text-align: justify;"&gt;[&lt;a href="http://editors.cis-india.org/digital-natives/making-change/menstrupedia-taboo-beautiful#fr4" name="fn4"&gt;4&lt;/a&gt;] Gloria Steimen is a journalist, and social and political activist who  became nationally recognized as a leader of, and media spokeswoman for,  the women's liberation movement in the late 1960s and 1970. Visit her  official website &lt;a href="http://www.gloriasteinem.com/"&gt;here&lt;/a&gt;.&lt;/p&gt;

        &lt;p&gt;
        For more details visit &lt;a href='http://editors.cis-india.org/digital-natives/making-change/menstrupedia-taboo-beautiful'&gt;http://editors.cis-india.org/digital-natives/making-change/menstrupedia-taboo-beautiful&lt;/a&gt;
        &lt;/p&gt;
    </description>
    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>denisse</dc:creator>
    <dc:rights></dc:rights>

    
        <dc:subject>Making Change</dc:subject>
    
    
        <dc:subject>Net Cultures</dc:subject>
    
    
        <dc:subject>Research</dc:subject>
    
    
        <dc:subject>Featured</dc:subject>
    
    
        <dc:subject>Researchers at Work</dc:subject>
    

   <dc:date>2015-10-24T14:25:59Z</dc:date>
   <dc:type>Blog Entry</dc:type>
   </item>


    <item rdf:about="http://editors.cis-india.org/digital-natives/making-change/digital-storytelling-human-behavior-vs-technology">
    <title>Digital Design: Human Behavior vs. Technology - Vita Beans</title>
    <link>http://editors.cis-india.org/digital-natives/making-change/digital-storytelling-human-behavior-vs-technology</link>
    <description>
        &lt;b&gt;What comes first? Understanding human behavior and communication patterns to design digital technologies? Or should our technologies have the innate capacity to adapt to the profiles of all its potential users? This post will look at accessibility challenges for digital immigrants and the importance of behavioral science for the design of digital technologies. We interview Amruth Bagali Ravindranath from Vita Beans. &lt;/b&gt;
        
&lt;pre&gt;&lt;strong&gt;CHANGE-MAKER:&lt;/strong&gt; Amruth B R
&lt;strong&gt;
PRODUCT&lt;/strong&gt;:
Vita Beans and Guru G
&lt;strong&gt;&lt;strong&gt;
METHOD OF CHANGE&lt;/strong&gt;:
&lt;/strong&gt;Borrow elements from behavioral science and social marketing to make technology more intuitive.
&lt;strong&gt;
STRATEGY OF CHANGE:
&lt;/strong&gt;Make technology easy to use, fun and effective.&lt;/pre&gt;
&lt;div align="center"&gt;&lt;embed align="middle" width="400" height="200" src="http://chirptoons.vitabeans.com/chirplet.swf?chirpfile=60" quality="high" name="chirptoons" allowscriptaccess="always" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" base="http://chirptoons.vitabeans.com/" wmode="transparent"&gt;&lt;/embed&gt;&lt;/div&gt;
&lt;div align="center"&gt;&lt;strong&gt;Chirptoons: &lt;/strong&gt;Create Cartoons in a Jiffy. Designed by &lt;a href="http://www.vitabeans.com/"&gt;Vita Beans&lt;/a&gt;&lt;br /&gt;(The animation seems to be skipping a few lines. Check box below for a transcript)&lt;br /&gt;Design your own here: &lt;a href="http://chirptoons.vitabeans.com/createchirplet.php"&gt;http://bit.ly/1dOEpPo&lt;/a&gt;&amp;nbsp;
&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;
&lt;blockquote style="float: right;"&gt;
&lt;div align="center"&gt;&lt;strong&gt;Transcript of animation:&lt;/strong&gt;&lt;/div&gt;
&lt;p style="text-align: justify;" dir="ltr"&gt;&lt;strong&gt;Ajoy&lt;/strong&gt;: Hi!&lt;br /&gt;&lt;strong&gt;Usha&lt;/strong&gt;: Hi! What will we talk about today?&lt;br /&gt;&lt;strong&gt;Ajoy:&lt;/strong&gt; We will learn to design digital stories!&lt;br class="kix-line-break" /&gt;&lt;strong&gt;Usha:&lt;/strong&gt; What do you mean by digital stories?&lt;br /&gt;&lt;strong&gt;Ajoy: &lt;/strong&gt;What we are doing right now!.&lt;br /&gt; Telling a story through a digital medium.&lt;br /&gt;&lt;strong&gt;Usha: &lt;/strong&gt;Oh! But what is so complicated about that?&lt;br /&gt;You write a story and then you post it online What’s&lt;br /&gt;the big deal?&lt;br /&gt;&lt;strong&gt;Ajoy:&lt;/strong&gt; This is true. But you want everyone to access &lt;br /&gt;your story right?&lt;br /&gt;&lt;strong&gt;Usha:&lt;/strong&gt; Yes! Of course!&lt;br /&gt;&lt;strong&gt;Ajoy:&lt;/strong&gt; Then you need to think about your audience! &lt;br /&gt;Are you sure they all know how to use this technology?&lt;br class="kix-line-break" /&gt;&lt;strong&gt;Usha:&lt;/strong&gt; Well...no, not really.&lt;br /&gt;&lt;strong&gt;Ajoy:&lt;/strong&gt; Do you know what makes it challenging for them?&amp;nbsp; &lt;br /&gt;Or how to adapt technology to make it easier?&lt;br /&gt;&lt;strong&gt;Usha:&lt;/strong&gt; Eh, no...no clue :(&lt;br /&gt;&lt;strong&gt;Ajoy: &lt;/strong&gt;Then read on.Today we will take a step back.&lt;br /&gt;We must think about human behaviour first!&lt;br class="kix-line-break" /&gt;and then design our technology accordingly.&lt;br /&gt;&lt;strong&gt;Usha: &lt;/strong&gt;Sounds good! Let's do it.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p align="justify"&gt;First off, apologies for such a feeble and sad animation. When I was given access to Chirptoons, I was quite confident I would be able to produce a somewhat interesting introduction to this post and get you excited about our next interview. However, between first-time user friction and a couple of glitches in the program, I found myself -a semi-savvy digital native who has been using technology, almost every day of her life, for the last 15 years- struggling to create the cartoon and clearly failing at it. The biggest challenge was translating what I had in mind into a digital format (The demo was very straightforward. I was just particularly inept), and it was frustrating to the point I decided to drop it, leave it as is, publish my unfinished cartoon and turn this post into a reflection on 'design challenges behind digital storytelling', so I could move on with my life.&lt;/p&gt;
&lt;p align="justify"&gt;What I experienced with Chirptoons is what many users: both digital natives and immigrants constantly face due to the pace at which new digital technologies are emerging.&amp;nbsp; While the privileged demographic who has physical access to technology has a decent knowledge of basic web browsing and document processing features, there is still a very large gap in accessibility in terms of how to navigate more complex formats. At the end of the day, producers retain the creative power and determine the functions and flexibility of the technologies we use in the day to day. Just think of Facebook and its constant interface updates. We have all felt the wrenching need for that 'dislike' button to make our interactions a tad more honest, yet we have no power to create it or change Facebook's format to one that enables our needs better.&lt;/p&gt;
&lt;p style="text-align: justify;" dir="ltr"&gt;So far, we have explored information from different angles: as activism, as visual design, as stories; and how digital technologies have been used strategically to disseminate it. However, our analysis is lacking a better understanding of the &lt;em&gt;digital&lt;/em&gt;. We have been focusing on citizens as technology 'consumers', and we have not looked at whether digital infrastructures are accessible enough for users to become 'producers'. The question is&lt;em&gt;: how&lt;/em&gt; do we do this: how do we engage different users with different digital literacy levels, skills and aptitudes in the production of digital content?&amp;nbsp;With this post we bring a new topic into our series: accessibility and Information infrastructures. This one will focus on design and the role of behavioural science. Our interview with Amruth&amp;nbsp;Bagali Ravindranath, brought a very unique perspective into the conversation, from 
which I would like to highlight three points:&lt;/p&gt;
&lt;p align="justify"&gt;a) The importance of &lt;strong&gt;behavioral science&lt;/strong&gt; for 
design. Amruth stressed why we need a thorough understanding of 
behavioral and cognitive science in the design of digital technologies 
and how crucial it is to investigate the decision processes and 
communication strategies of humans to make technologies user-friendly 
and context appropriate.&lt;/p&gt;
&lt;p align="justify"&gt;b) How&lt;strong&gt; public relations and social marketing&lt;/strong&gt; 
concepts can also provide insight on how to target and engage potential 
users more effectively. This point starts to answer some of the 
questions we raised on the &lt;a href="http://editors.cis-india.org/digital-natives/making-change/tactical-technology-design-activism-1"&gt;Information Design post&lt;/a&gt;: thinking about the citizen as a consumer. This point also works as 
an alternative take on how to target civic engagement through 
technology.&lt;/p&gt;
c) How to engage&lt;strong&gt; different type of users:&amp;nbsp;&lt;/strong&gt;not 
only the digital native, but also digital immigrants&lt;a style="text-align: justify;" href="http://editors.cis-india.org/digital-natives/making-change/storytelling-performance-2#fn1" name="fr1"&gt;[1]&lt;/a&gt;
&lt;p&gt;&amp;nbsp;who 
still play crucial roles as information gatekeepers in fields such as 
education or urban governance.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2 align="justify"&gt;Vita Beans&lt;br /&gt;&lt;/h2&gt;
&lt;h3&gt;&lt;/h3&gt;
&lt;p style="text-align: justify;" dir="ltr"&gt;We interviewed &lt;strong&gt;Amruth&amp;nbsp;Bagali Ravindranath&lt;/strong&gt;,&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;Founder of &lt;a href="http://www.vitabeans.com/"&gt;Vita Beans&lt;/a&gt; to answer some of these questions. Vita Beans’ mandate is to create inspiring, easy-to-use applications in areas of education and human resources, to share knowledge in innovative, fun an effective ways.
The logic behind their technological framework is trying to mimic the profile of the human brain linked to decision making -including economic, evolutionary, emotional, and psychological elements- and design their applications based on these patterns. Some of the products they offer are cognitive skill development applications, game based learning applications, educational technology research, among others, and their latest educational product: &lt;strong&gt;Guru G&lt;/strong&gt; was chosen by the &lt;a href="http://unreasonableatsea.com/overview/"&gt;Unreasonable at Sea&lt;/a&gt; program (by Unreasonable institute &amp;amp; co-founder of Stanford d.school) as one of the &lt;a href="http://unreasonableatsea.com/companies22/"&gt;11 companies changing the world&lt;/a&gt;.&lt;/p&gt;
&lt;div align="right" style="text-align: left;" class="pullquote" dir="ltr"&gt;&lt;strong&gt;"We are trying to adapt to how the user wants to use something, rather than expecting the user to learn. This is essential in the education space to make things work".&lt;/strong&gt;&lt;/div&gt;
&lt;p align="justify"&gt;&lt;a href="http://unreasonableatsea.com/vita-beans/"&gt;Guru G&lt;/a&gt; is a "gamified teaching, teacher training &amp;amp; open certification platform", that aims to democratize access to technology for quality teachers. Rather than focusing on the student as most education technologies do, Guru G believes that teachers are the most important element of the education system. Enabling teachers, means quality education will reach the lives of hundreds of students during their professional life time, and with this in mind, Vita Beans designed a platform that is engaging, easy to use and intuitive, designed specifically with teachers, schools and governments in mind.&lt;/p&gt;
&lt;div align="center"&gt;&lt;iframe src="//player.vimeo.com/video/65920949" frameborder="0" height="281" width="500"&gt;&lt;/iframe&gt;&lt;/div&gt;
&lt;p align="center"&gt;&lt;a href="http://vimeo.com/65920949"&gt;Unreasonable Barcelona: Anand Joshi, Guru-G&lt;/a&gt; from &lt;a href="http://vimeo.com/unreasonable"&gt;Unreasonable Media&lt;/a&gt; on &lt;a href="https://vimeo.com"&gt;Vimeo&lt;/a&gt;.&lt;/p&gt;
&lt;h3 align="left"&gt;Inspiration &lt;br /&gt;&lt;/h3&gt;
&lt;div align="right" class="pullquote"&gt;&lt;em&gt;"Teachers don't use and don't like to use technology"&amp;nbsp;&lt;/em&gt;&lt;/div&gt;
&lt;p align="justify"&gt;The idea came from the products Vita Beans had already developed for the education space, such as their text2animation &amp;amp; text2game prototypes. They had produced over 80 collaborative games teachers were using in the classroom. Students play together in teams and learn about different topics through the process of gaming. However, suddenly they realized teachers had great ideas they didn't know how to translate into a&lt;em&gt; &lt;/em&gt;digital form because they did not have the knowledge or the skills to create digital content.&amp;nbsp;This is, according to Amruth, the crisis they are trying to solve in the education space: the quality of teachers, access to good teachers and the difficulty for teachers to adopt new technologies were the biggest challenges.&lt;em&gt;&amp;nbsp;"&lt;/em&gt;&lt;/p&gt;
&lt;h3 align="left"&gt;The design challenge&lt;br /&gt;&lt;/h3&gt;
&lt;p align="justify"&gt;Their initial prototypes were designed with assumptions based on their&amp;nbsp;gamification&amp;nbsp;experiments with students. &lt;em&gt;"We miserably failed with teachers and we discovered what a good gamification system for teachers looks like by prototyping with teachers and looking at the small things. It was an interesting learning experience."&amp;nbsp;&lt;/em&gt;&amp;nbsp;They identified two common reasons why they hesitated to adopt anything new in the classroom.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Teachers don't want to feel like they can't use something a student can.&lt;/li&gt;&lt;li&gt;Teachers can't visualize themselves using that tool, this there is an element of uncertainty and lack of confidence.&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;
&lt;p align="justify"&gt;It was imperative for Vita Beans to switch focus:&lt;em&gt; "Any tool you design, you expect to train the user to understand your tool, and if they refuse to do that; you blame them." &lt;/em&gt;They used their behavioural science background to come up with infrastructural solutions that solve the limitations from the outset.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;The solutions&lt;/h3&gt;
&lt;p align="justify"&gt;They started prototyping with &lt;strong&gt;&lt;a href="http://en.wikipedia.org/wiki/Natural_language_processing"&gt;natural language processing&lt;/a&gt;&lt;/strong&gt; for their text2animation &amp;amp; text2game projects. NLP is a branch of computer science concerned with the interactions between computers and human languages. Teachers articulated their ideas in simple English and the program used NLP to take what they said, try to understand what they were trying to visualize and convert into programming language to build an animated movie out of it (like what we used to open this article -but with hopefully better results). Amruth was very confident about the potential of this prototype and shared with us that UNICEF might take it up and implement it as an open source animated video and game creation tool in Africa.&lt;/p&gt;
They also developed an &lt;strong&gt;adaptive navigation engine&lt;/strong&gt; for one of their game based learning platforms; a tool that adapts to what you are trying to do: &lt;em&gt;"There is no fixed way to navigate from one task to another. It tries to learn the closest action that each teacher is trying to do and it executes that. It tries to learn how the teacher wants to use it."' &lt;/em&gt;This was a success.&amp;nbsp;They incorporated touch screens to make the product more intuitive and the teachers picked it up quickly.&lt;em&gt;&amp;nbsp;&lt;/em&gt;
&lt;p&gt;Amruth claims they are the first in the world to develop a gamification platform specifically for teachers and the reason was their solution to the navigation issue. This experience also indirectly helped in designing Guru-G.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;div style="text-align: center;"&gt;&lt;iframe src="//www.youtube.com/embed/bf_rwl6JTMc" frameborder="0" height="315" width="560"&gt;&lt;/iframe&gt;&lt;/div&gt;
&lt;p style="text-align: center;"&gt;"Amruth Bagali Ravindranath talks about text2animation &amp;amp; text2game prototypes"&lt;br /&gt;Amruth B R, at TedxMcGill. Courtesy of YouTube&lt;/p&gt;
&lt;p align="justify"&gt;These design solutions and the&amp;nbsp;learnings&amp;nbsp;from each project inspired the team to come up with products which have been adopted commercially across 10 states in India, reached 4000+ schools &amp;amp; over 3 million kids internationally through partners in India &amp;amp; North America. They have helped education companies build their primary and secondary school education products, (including one of India's top classroom technologies), have been covered by the media and won several entrepreneurship awards. More information&amp;nbsp;&lt;a href="http://unreasonableatsea.com/vita-beans/"&gt;here&lt;/a&gt; and on &lt;a href="http://www.guru-g.com/"&gt;their website.&lt;/a&gt;&amp;nbsp;Our question is: what is it about behavioral science that helped Amruth's team arrive to this epiphany in tech design?&amp;nbsp;&lt;/p&gt;
&lt;h2 align="justify"&gt;Behavioral Science and Social Marketing&lt;br /&gt;&lt;/h2&gt;

&lt;p align="justify"&gt;Comparing marketing to advocacy is bound to be met by resistance and perhaps controversy. I raised this question when we interviewed Maya Ganesh for the&amp;nbsp;&lt;a href="http://editors.cis-india.org/digital-natives/making-change/tactical-technology-design-activism-1"&gt;Information Design post&lt;/a&gt;, and stated the following in our conclusion:&amp;nbsp;"&lt;em&gt;Our consumption habits in the market are shaping how we process and interact with information in the public space. The possibility of 
'consumer behavior' permeating modalities of activism, reinforces the need 
to explore more interesting strategies for information 
dissemination&lt;/em&gt;." Now that we are starting to look closely at the infrastructure supporting information, I will stubbornly return to the same question: to what extent should we borrow tactics for advocacy from marketing? and add: how much of it should permeate the design of digital technologies?&lt;/p&gt;
&lt;p align="JUSTIFY"&gt;Amruth made a casual reference during our interview that triggered this thought. We were discussing the importance of understanding behavior patterns, when he brought up &lt;strong&gt;&lt;a href="http://en.wikipedia.org/wiki/Edward_Bernays"&gt;Edward Bernays&lt;/a&gt;. &lt;/strong&gt;This man used psychoanalysis, psychology and social science to design public
persuasion campaigns and could get masses to choose what he wanted them to without them realizing it. While this sounds awfully dangerous and manipulative, I would like to rescue the idea of understanding human behavior well enough to design technology around it and I will entertain this thought in the context of
social change -please, don't judge.&lt;/p&gt;
&lt;p align="JUSTIFY"&gt;Pillip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, wrote a paper bringing marketing and social change together: &lt;em&gt;“Can social
causes be advanced more successfully through applying principles,
concepts and techniques of marketing?”. &lt;/em&gt;He defines marketing as:&lt;/p&gt;
&lt;blockquote&gt;
&lt;h3 style="text-align: center;"&gt;"a sophisticated technology, that draws heavily on behavioral science for clues to solve communication and persuasion related to&amp;nbsp;influencing&amp;nbsp;accessibility. [...] Most of the effort is spent on discovering the wants of a target audience and creating goods and services to satisfy them" (Kotler, 1971)&lt;/h3&gt;
&lt;/blockquote&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;p align="justify"&gt;This definition is a useful bridge to link marketing with accessibility of digital technologies. G.D. Wiebe wrote an influential paper on social marketing, that coined the question: "&lt;em&gt;Why can't you sell brotherhood and rational thinking like you can sell soap?&lt;/em&gt;", that later influenced public information campaigns by USAID, the WHO, and the World Bank &lt;a href="http://editors.cis-india.org/digital-natives/making-change/storytelling-performance-2#fn1" name="fr1"&gt;[2]&lt;/a&gt;&amp;nbsp;. While he recognized how these models can to an extent &lt;em&gt;commodify &lt;/em&gt;human behavior and social principles, he stressed that knowledge of behavioral science is a useful framework for product planning, that must be given a socially useful implementation. He developed the following criteria of considerations:&lt;/p&gt;
&lt;table class="plain"&gt;
&lt;thead&gt;
&lt;tr&gt;
&lt;th align="center"&gt;Criteria&lt;br /&gt;&lt;/th&gt;
&lt;th align="center"&gt;Description&lt;br /&gt;&lt;/th&gt;
&lt;/tr&gt;
&lt;/thead&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td&gt; &lt;strong&gt;Force&lt;/strong&gt;&lt;/td&gt;
&lt;td&gt;The intensity of the person's motivation toward the goal -a combination of his predisposition prior to the message and the stimulation of the message&lt;br /&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&lt;strong&gt;Direction&lt;/strong&gt;&lt;/td&gt;
&lt;td&gt;Knowledge of how or where the person might go to consummate his motivation.&lt;br /&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&lt;strong&gt;Mechanism&lt;/strong&gt;&lt;/td&gt;
&lt;td&gt;The existence of an agency that enables the person to translate his motivation into action.&lt;br /&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&lt;strong&gt;Adequacy&lt;/strong&gt;&lt;/td&gt;
&lt;td&gt;The ability and effectiveness of the agency in performing its task.&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;&lt;strong&gt;Distance&lt;/strong&gt;&lt;/td&gt;
&lt;td&gt;Estimate of the energy and cost required (by the user) to consummate the motivation in relation to the reward&lt;br /&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;
&lt;p align="justify"&gt;Considering this framework is part of recognizing how knowledge circulating market networks affects our behavior. Nishant Shah addressed two ideas along these lines in the thought piece. First, he suggests us to recognize the negotiations that take place in the state-citizen-market ecosystem, and how they affect our rights, demands and&amp;nbsp;responsibilities&amp;nbsp;in society. Second, how this leads to a different understanding of the citizen as an "embodiment of these state-market negotiations". Keeping consumer behavior, and the forces shaping, enabling and constraining it in mind, is an interesting framework when we think of ourselves as information consumers&amp;nbsp;-and as Yochai Benkler posits in The Wealth of Networks- in an ongoing transition to information producers. This also depends on how we think of information. We usually define content as information, but the structure and infrastructure are also pieces of 'information' we continuously shape through our interaction with technology. Hence, when we talk about making information accessible, we are also talking about producing legible and intelligible infrastructures.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;Linking it back to digital technology&lt;/h3&gt;
&lt;p align="justify"&gt;I am aware that the relationship we are trying to draw seems little far-fetched, but Amruth and the Vita Bean's team experience shows this behavioral-science approach, not only has a lot of potential, but is seldom explored in the education technology market. He told us about his success story with a&amp;nbsp;&lt;strong&gt;behavior simulation engine.&lt;/strong&gt; They used neuroscience as a base to build computer based activities and games to predict the behavior of its users on specific situations. They had an accuracy of 86%, which according to Amruth, is larger than every known psychological framework, and according to their &lt;a href="http://www.vitabeans.com/case-studies.php"&gt;testimonial&lt;/a&gt;, above most behavioral tests in the market (which only yield 20-40% of accuracy). Amruth said: &lt;em&gt;"That
 was the first behavior research connection that brought us into the 
start-up space. Exploring games, exploring human behavior."&lt;/em&gt;&lt;/p&gt;
&lt;blockquote style="float: left;"&gt;
&lt;div style="text-align: center;"&gt;&lt;strong&gt;Design challenges in&lt;br /&gt;&lt;/strong&gt;&lt;strong&gt;&lt;strong&gt;mobile applications**&lt;/strong&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;li&gt;Make it noticeable&amp;nbsp;&lt;/li&gt;&lt;li&gt;Make it useless if not shared&amp;nbsp;&lt;/li&gt;&lt;li&gt;Manufacture peer pressure&lt;/li&gt;&lt;li&gt;Easy to personalize&amp;nbsp;&lt;/li&gt;&lt;li&gt;Must evolve constantly&amp;nbsp;&lt;/li&gt;(static stories die)&lt;/blockquote&gt;
&lt;p align="justify"&gt;We can also link these ideas back to storytelling. Amruth and I discussed what is the best way to use technology to engage users with digital stories. He made a good point at pairing up both processes:&lt;em&gt; "What&amp;nbsp;makes a storytelling session effective is how you contextualize a story for the person you are sitting with. As kids we are used to a one way process. As adults, stories are more interactive, so you may bring a new dimension, and the story might go in a very different direction. The technology must enable and reflect that." &lt;/em&gt;Compelling narratives must motivate the audience to interact with the stories, and digital devices must perform the same function. The infrastructure and interface of technologies must be intuitive, familiar and persuasive enough to sway users into interacting with it.&amp;nbsp;&lt;/p&gt;
&lt;p align="justify"&gt;A way to do this is by pairing up technologies with the criterion above. In terms of functionality: provide them with a &lt;strong&gt;mechanism&lt;/strong&gt; that translates the users ideas into action, that is&amp;nbsp;&lt;strong&gt;efficient&lt;/strong&gt;&amp;nbsp;at enabling&amp;nbsp;them, and that reduces the '&lt;strong&gt;distance &lt;/strong&gt;(the&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;cost or amount of energy needed) to perform a task -as has been accomplished with Guru G in India. As for the &lt;strong&gt;force &lt;/strong&gt;and&lt;strong&gt; direction&lt;/strong&gt; of motivation, Amruth brought up some design challenges when discussing adoption of mobile applications [**"&lt;em&gt;by analysing what increases the probability of a solution / campaign 
growing organically by word of mouth, going viral, and specifically what make something fashionable&lt;/em&gt;". See box on the left]. These challenges may vary from one application to the other but, at the end of day, the analysis and conceptualization of the product must be persuasive and empathetic with its users.&lt;/p&gt;
&lt;h3&gt;Making Change&lt;/h3&gt;
&lt;p style="text-align: justify;"&gt;To close our interview, Amruth and I talked about what it means to 'make change' through digital design. He believes 'making change' is composed of three elements:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Empathy: &lt;/strong&gt;Your attempt to make change&amp;nbsp;will depend on the amount of empathy you feel towards the people you are trying to create change for.&lt;em&gt; "We spend time interacting with teachers, classrooms, just to get an idea of how the teacher thinks, empathize with prospective users".&lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Imagination:&lt;/strong&gt;&amp;nbsp;How you translate this empathy into solutions. &lt;em&gt;"Imagination helps you think of as many solutions as you can to solve the design and adoption challenges"&lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Action:&amp;nbsp;&lt;/strong&gt;The most challenging stage according to Amruth: &lt;em&gt;"If your technology is too hard to use, you will lose audience. If it's not impactful enough, it is trivialized. How do you reach a balance in making it effortless and yet, impactful?"&lt;/em&gt;&lt;/li&gt;&lt;/ul&gt;
&lt;p align="justify"&gt;&lt;br /&gt;This post took a step back in our analysis of citizen action, to uncover a less visible space where change is also taking place: the intersection of the user with the machine. We seldom look at the relationship: producer-machine-consumer (and its multiple combinations) and how &amp;nbsp;our behavior is being reconfigured by new digital technologies (in this project). The pace at which we need to upgrade our own operation systems, requires a degree of digital literacy that is not being facilitated by the state, the market or even civil society. Vita Beans, is one of the few examples of market actors working towards cutting the middle-man between users and digital technologies. If widely adopted, this model has the potential of re-organizing the state-citizen-market dynamic: from&amp;nbsp;how citizens interact with the technology market to how new ways of producing and using technology might shape citizens' negotiation with the state.&lt;/p&gt;
&lt;div&gt;This was also a set of explorations. It is a fairly new area in our research that will lead to more conversations with people who understand technology as an infrastructure and as material, as opposed to us- who often understand it as a practice, a space or an actor. Our goal is to bring content and infrastructure closer together, and make a stronger emphasis on inter-disciplinarity and multi-stakeholderism as a strategy to leverage change.&amp;nbsp;
&lt;div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;h2&gt;&lt;strong&gt;Footnotes:&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="text-align: justify;"&gt;[&lt;/span&gt;&lt;a style="text-align: justify;" href="http://editors.cis-india.org/digital-natives/making-change/storytelling-performance-2#fr1" name="fn1"&gt;1&lt;/a&gt;&lt;span style="text-align: justify;"&gt;]&amp;nbsp;Refer to Marc Prensky's Digital Native, Digital Immigrant, for more on the limitations of digital immigrants in the education space; "&lt;/span&gt;It‟s very serious, because the single biggest problem facing &amp;nbsp;&lt;span style="text-align: justify;"&gt;education today is that &amp;nbsp;our Digital Immigrant instructors, who speak an outdated &amp;nbsp;&lt;/span&gt;&lt;span style="text-align: justify;"&gt;language (that of the pre-digital age), are struggling to teach a population that speaks &lt;/span&gt;&lt;span style="text-align: justify;"&gt;an entirely new language". Access it here:&amp;nbsp;&lt;/span&gt;&lt;a href="http://bit.ly/IMBu0j"&gt;http://bit.ly/IMBu0j&lt;/a&gt;&amp;nbsp;&lt;br /&gt;&lt;br /&gt;The CIS book : Digital Alternatives with a Cause, is also an interesting and comprehensive read of what comprises a digital native or digital immigrant today:&amp;nbsp;&lt;a href="http://editors.cis-india.org/digital-natives/blog/dnbook"&gt;http://cis-india.org/digital-natives/blog/dnbook&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="text-align: justify;"&gt;[&lt;/span&gt;&lt;a style="text-align: justify;" href="http://editors.cis-india.org/digital-natives/making-change/storytelling-performance-2#fr1" name="fn1"&gt;2&lt;/a&gt;&lt;span style="text-align: justify;"&gt;]&amp;nbsp;&lt;/span&gt;The World Bank makes reference to G.D. Wiebe's thinking on their blog: &lt;a href="http://bit.ly/1jNZVZA"&gt;http://bit.ly/1jNZVZA&lt;/a&gt;. Also refer to: Baker, Michael (2012).&amp;nbsp;The Marketing Book. Oxford: Butterworth-Heinemann. p.&amp;nbsp;696 and&amp;nbsp;&lt;span class="mw-cite-backlink"&gt;&lt;span class="reference-text"&gt;&lt;span class="citation book"&gt;Lefebvre, R. Craig.&amp;nbsp;Social Marketing and Social Change: Strategies and Tools to Improve Health, Well-Being and the Environment\year=2013. San Francisco: Jossey-Bass. p.&amp;nbsp;4. for examples of these interventions. Finally, the Wikipedia page on Social Marketing explains the role of G.D. Wiebe in the field: &lt;a href="http://bit.ly/1lw4jPV"&gt;http://bit.ly/1lw4jPV&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;Sources:&lt;/strong&gt;&lt;/h2&gt;
&lt;div id="gs_cit1" class="gs_citr"&gt;Kotler, P., &amp;amp; Zaltman, G. (1971). Social marketing: an approach to planned social change. Journal of marketing, 35(3).&lt;/div&gt;
&lt;p&gt;&lt;span class="reference-text"&gt;&lt;span class="citation journal"&gt;&lt;br /&gt;Shah, Nishant “Whose Change is it Anyways?&amp;nbsp;Hivos Knowledge Program.&amp;nbsp;April 30, 2013.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="reference-text"&gt;&lt;span class="citation journal"&gt;Wiebe, G.D. (1951-1952). "Merchandising Commodities and Citizenship on Television".&amp;nbsp;Public Opinion Quarterly&amp;nbsp;&lt;strong&gt;15&lt;/strong&gt;&amp;nbsp;(Winter): 679.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

        &lt;p&gt;
        For more details visit &lt;a href='http://editors.cis-india.org/digital-natives/making-change/digital-storytelling-human-behavior-vs-technology'&gt;http://editors.cis-india.org/digital-natives/making-change/digital-storytelling-human-behavior-vs-technology&lt;/a&gt;
        &lt;/p&gt;
    </description>
    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>denisse</dc:creator>
    <dc:rights></dc:rights>

    
        <dc:subject>Making Change</dc:subject>
    
    
        <dc:subject>Net Cultures</dc:subject>
    
    
        <dc:subject>Research</dc:subject>
    
    
        <dc:subject>Featured</dc:subject>
    
    
        <dc:subject>Researchers at Work</dc:subject>
    

   <dc:date>2015-10-24T14:29:23Z</dc:date>
   <dc:type>Blog Entry</dc:type>
   </item>


    <item rdf:about="http://editors.cis-india.org/raw/digital-activism-in-asia-reader-announcement">
    <title>Digital Activism in Asia Reader: Announcement</title>
    <link>http://editors.cis-india.org/raw/digital-activism-in-asia-reader-announcement</link>
    <description>
        &lt;b&gt;The CIS-RAW programme organized an editorial workshop on March 6-7, 2015, as part of its project on a Digital Activism in Asia Reader. The project is a collaborative effort of the Centre for Internet and Society and the Centre for Digital Cultures, Leuphana University, Germany, which aims to bring together local knowledge, debates and conversations around Digital Activism in Asia.&lt;/b&gt;
        
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;The proposed reader on Digital Activism in Asia will combine stories in multiple forms, including academic essays, case-studies to grey literature from public discourse that reveals and points to the debates around digital activism that have emerged in this particular context. Most of the audience will consist of academics, practitioners and policy actors internationally.&lt;/p&gt;
&lt;p&gt;One of the main goals of this reader will be to challenge the prevalent notion in the discourse of Digital Activism of universality and uniformity across contexts and cultures. The focus is on new actors (like digital natives), processes, movements, and networks that such digital activism has engendered.&lt;/p&gt;
&lt;p&gt;The editorial workshop was conducted towards completion of the Reader, to better contextualize the material through peer annotations and supporting information. Over the course of two days, a total of six participants worked on two articles each, which had been circulated beforehand, to annotate those using different kinds of material and close reading the texts.&lt;/p&gt;
&lt;p&gt;The workshop was structured in the form of presentations and discussion sessions in the morning, followed by a writing sprint in the afternoon. Apart from a larger discussion around digital activism itself, its modes, approaches and forms, the materials were also categorized along four axes – activists using digital tools, activism around the digital, digital shaping activism and activism shaping the digital – which helped structure the discussions and the process of writing. The suggested annotations took different forms – from introductory paragraphs to references for further reading. Participants were also expected to bring in and build on their own practices, experiences and contexts in discussing the articles.&lt;/p&gt;
&lt;p&gt;The Digital Activism in Asia Reader is expected to be published by the &lt;a href="http://cdc.leuphana.com/structure/hybrid-publishing-lab/" target="_blank"&gt;Hybrid Publishing Lab&lt;/a&gt; in mid-2015.&lt;/p&gt;

        &lt;p&gt;
        For more details visit &lt;a href='http://editors.cis-india.org/raw/digital-activism-in-asia-reader-announcement'&gt;http://editors.cis-india.org/raw/digital-activism-in-asia-reader-announcement&lt;/a&gt;
        &lt;/p&gt;
    </description>
    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>sneha-pp</dc:creator>
    <dc:rights></dc:rights>

    
        <dc:subject>Digital Activism</dc:subject>
    
    
        <dc:subject>Digital Activism in Asia Reader</dc:subject>
    
    
        <dc:subject>Research</dc:subject>
    
    
        <dc:subject>Net Cultures</dc:subject>
    
    
        <dc:subject>Researchers at Work</dc:subject>
    

   <dc:date>2015-10-24T14:22:39Z</dc:date>
   <dc:type>Blog Entry</dc:type>
   </item>


    <item rdf:about="http://editors.cis-india.org/raw/digital-activism-in-asia-reader">
    <title> Digital Activism in Asia Reader</title>
    <link>http://editors.cis-india.org/raw/digital-activism-in-asia-reader</link>
    <description>
        &lt;b&gt;The digital turn might as well be marked as an Asian turn. From flash-mobs in Taiwan to feminist mobilisations in India, from hybrid media strategies of Syrian activists to cultural protests in Thailand, we see the emergence of political acts that transform the citizen from being a beneficiary of change to becoming an agent of change. In co-shaping these changes, what the digital shall be used for, and what its consequences will be, are both up for speculation and negotiation. Digital Activism in Asia marks a particular shift where these questions are no longer being refracted through the ICT4D logic, or the West’s attempts to save Asia from itself, but shaped by multiplicity, unevenness, and urgencies of digital sites and users in Asia. It is our great pleasure to present the Digital Activism in Asia Reader.&lt;/b&gt;
        
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;The Book&lt;/h2&gt;
&lt;p&gt;The Reader took shape over two workshops with a diverse range of participants, including activists, change-makers, and scholars, organised by the Researchers at Work (RAW) programme in June 2014 and March 2015. During the first workshop, the participants identified the authors, topics, and writings that should be included/featured in the reader, based upon their relevance in the grounded practices of the participants, who came from various Asian countries. The second workshop involved open discussions regarding how the selected readings should be annotated, from key further questions to strategies of introducing them, followed by development of the annotations by the participants of the workshop. The full list of contributors, annotators, and editors is mentioned at the end of the book.&lt;/p&gt;
&lt;p&gt;We are grateful to the &lt;a href="http://meson.press/about/" target="_blank"&gt;Meson Press&lt;/a&gt; for its generous and patience support throughout the development process of the book.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Please download, read, and share this open-access book from the Meson Press &lt;a href="http://meson.press/wp-content/uploads/2015/08/9783957960511-Digital-Activism-Asia-Reader.pdf" target="_blank"&gt;website&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The Reader has been edited by Nishant Shah, P.P. Sneha, and Sumandro Chattapadhyay, with support from Anirudh Sridhar, Denisse Albornoz, and Verena Getahun.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Excerpt from the Foreword&lt;/h2&gt;
&lt;p&gt;Compiling this Reader on Digital Activism in Asia is fraught with compelling challenges, because each of the key terms in the formulation of the title is sub-ject to multiple interpretations and fierce contestations. The construction of ‘Asia’ as a region, has its historical roots in processes of colonial technologies of cartography and navigation. Asia was both, a measured entity, mapped for resources to be exploited, and also a measure of the world, promising anorientation to the Western World’s own turbulent encounters. As Chen Kuan-Hsing points out in his definitive history of the region, Asia gets re-imagined as­ a­ ‘method’ in cold-war conflicts, becoming the territory to be assimilated through exports of different ideologies and cultural purports. Asia does not have its own sense of being­ a­region. The transactions, interactions, flows and exchanges between different countries and regions in Asia have been so entirely mediated by powers of colonisation that the region remains divided and reticent in its imagination of itself. However, by the turn of the 21st century, Asia has seen­ a­ new awakening. It finds­ a­ regional identity, which, surprisingly did not emerge from its consolidating presence in global economics or in globalised structures of trade and commerce. Instead, it finds­ a­ presence, for itself, through a series of crises of governance, of social order, of political rights, and of cultural productions, that binds it together in unprecedented ways.&lt;/p&gt;
&lt;p&gt;The digital turn might as well be marked as an Asian turn, because with the new networks of connectivity, with Asian countries marking themselves as informatics hubs, working through a circulated logic of migrant labour and dis-tributed resources, there came a sense of immediacy, proximity, and urgencythat continues to shape the Asian imagination in a new way. In the last decade or so, the rapid changes that have emerged, creating multiple registers of modernity, identity, and community in different parts of Asia, accelerated by a­ seamless exchange of ideas, commodities, cultures, and people have created a new sense of the region as emerging through co-presence rather than competition and conflict. Simultaneously, the emergence of global capitals of information, labour and cultural export, have created new reference points by which the region creates its identities and networks that are no longer subject to the tyranny of Western hegemony...&lt;/p&gt;
&lt;p&gt;While the digital remains crucial to this shaping of contemporary Asia, both in sustaining the developmental agenda that most of the countries espouse, and in opening up an inward looking gaze of statecraft and social organisation, the digital itself remains an ineffable concept. Largely because the digital is like­ a­ blackbox that conflates multiple registers of meaning and layers of life, it becomes important to unengineer it and see what it enables and hides. The economic presence of the digital is perhaps the most visible in telling the story of Asia in the now. Beginning with the dramatic development of Singapore as the centre of informatics governance and the emergence of a range of cities from Shanghai to Manilla and Bangalore to Tehran, there has been an accelerated narrative of economic growth and accumulation of capital that is often the global face of the Asian turn. However, this economic reordering is not a practice in isolation. It brings with it, a range of social stirrings that seek to overthrow traditional structures of oppression, corruption, control, and injustice that have often remained hidden in the closed borders of Asian countries. However, the digital marks a particular shift where these questions are no longer being excavated by the ICT4D logic, of the West’s attempts to save Asia from itself. These are questions that emerge from the ground, as more people interact with progressive and liberal politics and aspire not only for higher purchase powers but a better quality of rights. The digital turn has opened up a range of social and political rights based discourses, practices, and movements, where populations are holding their governments and countries responsible, accountable, and culpable in the face of personal and collective loss and injustice...&lt;/p&gt;
&lt;p&gt;In the face of this multiplicity of digital sites and usages that are reconfiguring Asia, it is obvious then, that the very nature of what constitutes activism is changing as well. Organised civil society presence in Asia has often had a strong role in shaping modern nation states, but more often than not these processes were defined in the same vocabulary as that of the powers that they were fighting against.­ Marked by­ a­ strong sense of developmentalism and often working in complement to the state rather than keeping a check on the state’s activities, traditional activism in Asia has often suffered from the incapacity to scale and the inability to find alternatives to the state-defined scripts of development, growth and progress. In countries where literacy rates have been low, these movements also suffer from being conceived in philosophical and linguistic sophistry that escapes the common citizen and remains the playground of the few who have privileges afforded to them by class and region. Digital Activism, however, seems to have broken this language barrier, both internally and externally, allowing for new visualities enabled by ubiquitous computing to bring various stakeholders into the fray... At the same time, the digital itself has introduced new problems and concerns that are often glossed over, in the enthralling tale of progress. Concerns around digital divide, invasive practices of personal data gathering, the nexus of markets and governments that install the citizen/consumer in precarious conditions, and the re-emergence of organised conservative politics are also a part of the digital turn. Activism has had to focus not only on digital as a tool, but digital also as a site of protest and resistance...&lt;/p&gt;
&lt;p&gt;The Reader does not offer an index of the momentous emergence with the growth of the digital or a chronological account of how digital activism in Asia has grown and shaped the region. Instead, the Reader attempts a crowd-sourced  compilation that presents critical tools, organisations, theoretical concepts, political analyses, illustrative case-studies and annotations, that an emerging network of changemakers in Asia have identified as important in their own practices within their own contexts.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;

        &lt;p&gt;
        For more details visit &lt;a href='http://editors.cis-india.org/raw/digital-activism-in-asia-reader'&gt;http://editors.cis-india.org/raw/digital-activism-in-asia-reader&lt;/a&gt;
        &lt;/p&gt;
    </description>
    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>sumandro</dc:creator>
    <dc:rights></dc:rights>

    
        <dc:subject>Digital Activism</dc:subject>
    
    
        <dc:subject>Digital Activism in Asia Reader</dc:subject>
    
    
        <dc:subject>Featured</dc:subject>
    
    
        <dc:subject>Research</dc:subject>
    
    
        <dc:subject>Net Cultures</dc:subject>
    
    
        <dc:subject>Publications</dc:subject>
    
    
        <dc:subject>Researchers at Work</dc:subject>
    

   <dc:date>2015-10-24T14:36:44Z</dc:date>
   <dc:type>Blog Entry</dc:type>
   </item>


    <item rdf:about="http://editors.cis-india.org/digital-natives/making-change/information-divide-political-quotient">
    <title>Bridging the Information Divide - Political Quotient</title>
    <link>http://editors.cis-india.org/digital-natives/making-change/information-divide-political-quotient</link>
    <description>
        &lt;b&gt;On this post, we will unpack 'information poverty'- a problem lying at the very foundation of the crises that inspired this project and a barrier impacting political action. We interview Surabhi HR, the founder director of the political consulting firm Political Quotient, an initiative that seeks to change how youth interacts with politics in India&lt;/b&gt;
        
&lt;pre&gt;&lt;strong&gt;CHANGE-MAKER&lt;/strong&gt;: Surabhi H R

&lt;strong&gt;ORGANIZATION&lt;/strong&gt;: Political Quotient

&lt;strong&gt;METHOD OF CHANGE&lt;/strong&gt;: Building an information service for citizen grievances, designed to keep elected representatives accountable for what happens in their constituency.

&lt;strong&gt;STRATEGY OF CHANGE&lt;/strong&gt;: Building a new breed of politically conscious youth in India through technology and an interdisciplinary approach to change.&lt;/pre&gt;
&lt;p align="justify"&gt;The deeper we delve into this project, the more the ‘information question’ rises to the surface as the decisive factor shaping political participation in democracies. Most of the initiatives we have learned about are focused on providing spaces, resources and opportunities to enable voices, participation and richer exchanges of information and knowledge. Yet, framing these as ‘empowering’ overlooks citizens who are trapped in an information gap or suffocated by an information overflow. People who find themselves in either side of the spectrum, are for the most part discouraged from engaging with this information, participating in public discussions (Jaeger, 2005), and do not have the same political opportunities as people with wider and freer access to information.&lt;/p&gt;
&lt;p align="justify"&gt;As we continue to explore how youth is redefining civic action in digital and information societies, we must thoroughly understand the different ways in which information barriers are affecting political action. On this post, we will go over a short glossary of terms that will help us understand &lt;strong&gt;information poverty&lt;/strong&gt; better- a problem lying at the very foundation of the crises that inspired this project. These terms will be somewhat similar to each other, but will be unpacked from three different points of view, describing the implications of information poverty for social justice, technology disparity and democracy. The glossary will be coupled by our conversation with Surabhi HR, the founder director of the political consulting firm &lt;a href="http://politicalquotient.in/"&gt;Political Quotient&lt;/a&gt;, an initiative that seeks to change how youth interacts with politics in India. Her background in Economics added new nuances to our analysis, as we explore the workings of political action through the lenses of economic theory.&lt;/p&gt;
&lt;h3&gt;Political Quotient&lt;/h3&gt;
&lt;p align="justify"&gt;Political Quotient wants to “&lt;em&gt;build a new breed of politically conscious youth that engages with the political system and equips them with the necessary skills to do so”. &lt;/em&gt;They have been running two programs: the &lt;strong&gt;‘Political Internship Programme’&lt;/strong&gt; where young people have the opportunity to join party lines and support with legislative research, performance auditing, media management and event organization. And the second program is &lt;strong&gt;‘Politicking’&lt;/strong&gt;, in which they organize Google hangouts and panels between student leaders, political commentators, and party heads to debate and discuss policy-making and politics.&lt;/p&gt;
&lt;p align="center"&gt;&lt;img src="http://editors.cis-india.org/home-images/Politicking.jpg/image_preview" alt="Politicking" class="image-inline image-inline" title="Politicking" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Now PQ is moving on to a new phase, in which they recognize it is not only youth who must be empowered. Similarly to &lt;a href="http://editors.cis-india.org/digital-natives/making-change/information-structures-janaagraha"&gt;Janaagraha&lt;/a&gt;, they also believe there must be an information structure in place to support elected representatives, who have been chosen to govern without the resources to effectively do so. &lt;em&gt;“Things are changing, elected representatives are being held accountable, asked to be more transparent and to be more active, but the honest truth is they don’t have the necessary support to do this” &lt;/em&gt;comments Surabhi on the situation that led her and her team to develop a set of services and products to engage people in direct conversation with their elected representatives. These including the following:&lt;/p&gt;
&lt;p align="justify"&gt;a) A &lt;strong&gt;grievance addressing service:&lt;/strong&gt; designed to keep elected representatives accountable for what happens in their constituency. Citizen grievances can be sent by e-mail, smartphone, sms, etc. to the elected representative’s office, where it will reach a multi-platform software that redresses the grievance to the right department; (for example, if the grievance is related to a tree fall, it will be redressed to the forestry department as opposed to staying in the MLA office). The whole process will be transparent, as both the citizen and the MLA will be able to track the status of the complaint, from the day it was issued to the day it was implemented, using technology.&lt;/p&gt;
&lt;p align="justify"&gt;b) A &lt;strong&gt;government schemes and subsidies information service: &lt;/strong&gt;Citizens will have access to information about schemes through digital technologies, and find out if it is reaching the right beneficiaries.&lt;/p&gt;
&lt;h2&gt;Glossary:&lt;/h2&gt;
&lt;p align="justify"&gt;
(or crash course on concepts we should be familiar with when discussing making change in information societies)&lt;/p&gt;
&lt;p align="justify"&gt;To understand what information poverty is and how Political Quotient’s intervention in the information landscape will impact political action, will refer to the work of Johannes Britz, Doctor in Information Science and that of Anthony Downs, Economist specialist in public policy and public administration. This choice is inspired by a natural tension in our research as we continue to negotiate: what change ‘should’ look like from the lens of social justice and sustainable development, and what the ecosystem of change actually looks like when we deconstruct the political and economic structures enabling and constraining intents of change.&lt;/p&gt;
&lt;pre&gt;
&lt;div style="text-align: center;"&gt;1.&lt;strong&gt;Information poverty:&lt;/strong&gt;&lt;/div&gt;
According to Johannes Britz, : “the situation in which individuals and communities do not have the skills, abilities or material means to obtain efficient access to information, interpret it and apply it.”&lt;/pre&gt;
&lt;p align="justify"&gt;Britz believes that information poverty must be addressed from a social justice perspective that considers the social, political and economic consequences of lack of information&amp;nbsp; for our ability to fulfill our capabilities and freedoms.&amp;nbsp; He posits a 'fair information society' as an ideal, in which social institutions work towards eradicating the four main characteristics of information- poor societies (See box below)&lt;a href="http://editors.cis-india.org/digital-natives/making-change/information-divide-political-quotient#fn1" name="fr1"&gt;&lt;/a&gt;&lt;a name="fr1"&gt;&lt;/a&gt;&lt;/p&gt;
&lt;blockquote style="float: right;"&gt;
&lt;p align="center"&gt;&lt;strong&gt;Characteristics of information-poor societies&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;
1. Lack of essential information&lt;br /&gt;2. Lack of financial capital to access information&lt;br /&gt;3. Lack of technical infrastructure to access information&lt;br /&gt;4. Lack of intellectual capacity to filter and evaluate&lt;br /&gt;&lt;strong&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/strong&gt;the benefits of information&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p align="justify"&gt;The third characteristic: &lt;strong&gt;'inefficient information infrastructures'&lt;/strong&gt; is the main gap, both Janaagraha and Political Quotient, are addressing in urban India. They are both providing services to connect the citizen with their elected representatives; establishing a reliable exchange of information between parties, and as a consequence, more autonomy, transparency and accountability in the governance process.&lt;/p&gt;
&lt;p align="justify"&gt;How does Political Quotient brings us closer to a fairer information landscape in governance? Surabhi responds: &lt;em&gt;“The [grievance addressing] system is using the benefits of filling the information gap to create tangible assets: greater accountability, interaction, participation in the citizen-elected representative relationship and thereby fundamentally changing the way they interact.”&amp;nbsp; &lt;/em&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Following Britz's reading of John Rawls' categories of justice&lt;a name="fr1" href="#fn1"&gt;[1]&lt;/a&gt;. PQ’s work addresses social justice in the following ways:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;
&lt;strong&gt;Recognition and participation:&lt;/strong&gt; Enhancing the citizen’s ability to file a complaint is in itself an act of recognition of the citizen’s power to affect its own environment and his possibility to participate in the governance process. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Reciprocity: &lt;/strong&gt;The system enables interaction between the elected representative and the citizen, setting forth reciprocity, transparency and a horizontal platform for exchanges where both parties manage the same information. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Development of capabilities: &lt;/strong&gt;Assuming a successful implementation, grievances addressed imply the realization of the power of the citizen and a more functional infrastructure that enables their development as individuals. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Distribution and enablement: &lt;/strong&gt;Assuming all citizens in Karnataka have access to ICTs, this service distributes power and bridges the distance between them and the government.&lt;/li&gt;&lt;/ul&gt;
&lt;div align="justify" class="pullquote"&gt;&lt;br /&gt;"In a society where we depend on the creation, access and manipulation 
of information, [lack of information] questions the fundamental freedoms
 of people”. Britz, 2004&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p align="justify"&gt;While all these are highly idealistic assumptions, the last one is the most problematic (in a country where the Internet and mobile penetration rate remain as low as &lt;a href="http://timesofindia.indiatimes.com/tech/tech-news/With-243-million-users-by-2014-India-to-beat-US-in-internet-reach-Study/articleshow/25719512.cms"&gt;16%&lt;/a&gt; and &lt;a href="http://www.iamwire.com/2013/06/indian-mobile-landscape-2013/#_am76us06"&gt;26%&lt;/a&gt; respectively). While information and communication technologies do play an important role in bridging the gap between those who have access and produce information and those who don’t, as Britz outlines, the growth of ICT’s takes information poverty to a &lt;em&gt;“whole new dimension”&lt;/em&gt;; in most cases dividing the info-haves and the info-have nots even further. Britz ideal of an fair information society is what we aspire to, yet there are structural limitations in place which might prevent information-based initiatives, such as Political Quotient, from achieving its social justice objectives.&lt;/p&gt;
&lt;pre&gt;
&lt;div style="text-align: center;"&gt;&lt;strong&gt;2.Information Poverty&lt;/strong&gt;&lt;/div&gt;
&lt;div style="text-align: center;"&gt;Information poverty can also be thought of as ‘information inequity’, which for the last 20 years has been strongly correlated to the digital divide. From this perspective, we can define it as the “economic inequality between groups in terms of access to and use of knowledge and ICTs.”&amp;nbsp;&lt;/div&gt;
&lt;/pre&gt;
&lt;p align="justify"&gt;Analyzing information precariousness from the technology perspective brings us to the elements contributing to the digital divide and how they are affecting our ability to be informed by and of digital technologies. According to Britz, the three main elements contributing to the divide are the following:&lt;/p&gt;
&lt;blockquote&gt;
&lt;div align="center"&gt;&lt;strong&gt;Factors Contributing to Digital Divide&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;
a) &lt;strong&gt;Connectivity: &lt;/strong&gt;Lack of infrastructure and material access to ICTs
&lt;br /&gt;b) &lt;strong&gt;Content:&lt;/strong&gt; Inability to access content because it is unaffordable, unavailable or unsuitable.&lt;br /&gt;c) &lt;strong&gt;Human approach:&lt;/strong&gt; Lack of education and digital literacy to understand and use information and data as knowledge.&lt;br /&gt;&lt;/blockquote&gt;
&lt;p align="justify"&gt;This is a paramount consideration for Political Quotient if they aspire to reach all the constituencies in Karnataka; both rural and urban. Surabhi recognizes the firm will have to overcome the socioeconomic barriers that impede a pervasive adoption of her product. &lt;em&gt;“When one travels between rural and urban, the differences are many. Nothing has been done on the ground and there is a lot of potential. What is encouraging is that they want to learn.” &lt;/em&gt;This limitation is conflicting with the amount of information the stakeholders of this project need to handle in order to successfully bridge the information gap (between the elected representatives and the citizens) and have it be a&lt;em&gt; “mutually beneficial relationship between the voter and the voted” &lt;/em&gt;as they envision:&lt;/p&gt;
&lt;div align="center"&gt;&lt;img src="http://editors.cis-india.org/Capturadepantalla20140414alas15.jpg/image_preview" alt="Information Gaps" class="image-inline image-inline" title="Information Gaps" /&gt;&lt;br /&gt;Information stakeholders need in order to use this service&lt;br /&gt;Infographic generated using &lt;a href="https://infogr.am/"&gt;info.gram&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;
&lt;p align="justify"&gt;While the service PQ is developing seeks to leverage technology to bridge this gap, digital illiteracy might not only prevent citizens from using the system, but could potentially exclude them further from the democratic process. As Shah posits in the project’s &lt;a href="http://editors.cis-india.org/digital-natives/blog/whose-change-is-it-anyway.pdf"&gt;thought piece&lt;/a&gt; (on increasing the access to ICTS): &lt;em&gt;“the analogue citizen is expected to transition to the emerging new paradigms: earlier categories of discrimination or exclusion are now replaced by technology exclusion.”&lt;/em&gt; The team plans to work with their clients (representatives) in digital technologies and organizational skills capacity building, yet an information inequity strategy needs to be put in place in order to guarantee the fulfillment of all the stakeholders’ capabilities -particularly equitable participation from the citizen’s front.&lt;/p&gt;
&lt;pre&gt;
&lt;div style="text-align: center;"&gt;&lt;strong&gt;3. Information Poverty:&lt;/strong&gt;&lt;/div&gt;
&lt;div style="text-align: center;"&gt;Information poverty can also take the economic avatar of ‘imperfect knowledge’. According to Anthony Downs, “lack of complete information on which to base decisions is a condition so basic to human life that it influences the structure of almost every social institution”.&lt;/div&gt;
&lt;/pre&gt;
&lt;p align="justify"&gt;Downs' perspective is based on &lt;a href="http://en.wikipedia.org/wiki/Public_choice"&gt;public choice theory&lt;/a&gt;, which is &lt;em&gt;“the use of economic tools to deal with traditional problems in political science”&lt;/em&gt;. This is a subset of &lt;a href="http://en.wikipedia.org/wiki/Positive_political_theory"&gt;positive political theory&lt;/a&gt;, that models voters, bureaucrats and politicians as self-interested. He posits in his work &lt;a href="http://www.hec.unil.ch/ocadot/ECOPOdocs/cadot2.pdf"&gt;‘Economic Theory for Political Action in a Democracy’&lt;/a&gt; that political parties in democracies formulate policy and serve interest groups merely as a means to gaining votes.&lt;/p&gt;
&lt;p align="justify"&gt;Surabhi and her team align with this thinking: &lt;em&gt;“Politics is not benevolent; ours is a for-profit model that seeks to engage with the elected representative in providing him a mechanism to ensure that he gets more votes. At the same time, we also engage with citizens in ensuring that their interests and issues are looked into. Our basis is that politicians work for votes and the same should be leveraged to solve problems”&lt;/em&gt;. Downs’ thesis is that given these assumptions, a democracy –a political system where the parties compete for the control of the government –can only function to its fullest potential when there is perfect information and information is costless. This is what makes democracy the gold standard of governance and the great model on paper that promises to secure our equality and freedoms.&lt;/p&gt;
&lt;p align="justify"&gt;Yet, democracy does not cease to bring disappointment and a sense of helplessness towards politics amongst youth. The advent of digital technologies has been a glimpse of hope for their political engagement, and this entire research is grounded on the question of how is it they can renew trust and mobilize youth towards civic engagement. A first step towards this direction is assuming the inherent faults in the system, as opposed to focusing on citizen apathy. Democracy has been implemented in a system where there is imperfect knowledge and where there is a high degree of both voluntary and involuntary ignorance  &lt;a name="fr2" href="#fn2"&gt;[2]&lt;/a&gt;,. This, according to Downs, means that:&lt;/p&gt;
&lt;blockquote&gt;
&lt;div align="center"&gt;&lt;strong&gt;Consequences of imperfect knowledge in governance&lt;/strong&gt;&lt;/div&gt;
&lt;ul&gt;&lt;li&gt;Parties do not know what citizens want &lt;/li&gt;&lt;li&gt;Citizens do not always know what the government is doing or should be doing &lt;/li&gt;&lt;li&gt;Information to overcome this gap is costly&lt;/li&gt;&lt;/ul&gt;
&lt;/blockquote&gt;
&lt;div align="left" class="pullquote"&gt; “Ignorance of politics is not a result of unpatriotic apathy, rather it
 is a highly rational response to the fats of political life in a large 
democracy” Downs, 1957&lt;/div&gt;
If information is costly, so is democracy. The highest risk of deeming citizens apathetic is ignoring the information barriers that prevent them from participating fairly in decision-making processes. Political Quotient cannot intervene by encouraging citizens to be informed, but it can provide them with tools to bring them closer to constituency related information, bringing down the costs of both participation and information. As put by Surabhi: &lt;em&gt;“We want to be an ally of the political system. They need to do good. They are there for 5 years and need to do something.”&lt;/em&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Making Change&lt;/h2&gt;
&lt;p align="justify"&gt;While my glossary of terms may seem repetitive (I did define the same term three times), I want to make an emphasis on how important it is to unpack our concepts through various lens of analysis. We started this project exploring multi-stakeholderism and partnerships on the ground, however we are naturally moving on to spaces of knowledge collaboration where change is conceived through the amalgamation of different disciplines. These convergences do not necessarily happen in the most visible ways though, and one of the project’s objectives is to identify undocumented yet significant interventions to make change in the landscape of information societies.&lt;/p&gt;
&lt;p align="justify"&gt;Political Quotient’s initiative breaks the following paradigms in the discourse of 'change in the digital era':&lt;/p&gt;
&lt;blockquote&gt;
&amp;nbsp;a) It removes the spotlight from the &lt;strong&gt;citizen:&lt;/strong&gt; while the focus of the project is to level citizens-citizen and citizen-government power relations (in terms of access to information), the political firm is focusing on improving the efficiency of the government apparatus, which brings new light to how 'citizen action' unfolds in the context of urban governance. &lt;br /&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;b) Political Quotient’s &lt;strong&gt;methods&lt;/strong&gt; are far from what we see in the ‘spectacle imperative’ where the intent for change is scaled up through visibility in the public sphere. The firm was conceived in the private sector and its work will take place from within the elected representative’s offices.&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;c) The firm, in the same way as Vita Beans, applies an i&lt;strong&gt;nterdisciplinary approach &lt;/strong&gt;to the design of its technology. (Fun fact: Political Quotient is working alongside Amruth’s team to create mobile applications for the service; which means the infrastructure will include both behavioural science and economic thinking behind its design. Read &lt;a href="http://editors.cis-india.org/digital-natives/making-change/digital-storytelling-human-behavior-vs-technology"&gt;one of our previous posts&lt;/a&gt;, to learn more about Amruth's approach to change and digital design)&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
d) &lt;strong&gt;Technology&lt;/strong&gt; is indeed framing their understanding of change, but in this case, the question is how technology can be amplified by human behaviour and education, as opposed to how technology determines or amplifies our ability to make change as it is commonly conceived.&lt;br /&gt;&lt;/blockquote&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;p align="justify"&gt;Not including an analysis of information poverty, and how it both inspires and limits intents of change, devoids the project from understanding the dynamic nature of information and how it interferes in social justice and political action. Furthermore, info-poverty is not a condition characteristic of digital and information societies. Our ability to access information has always determined our dexterity to navigate institutions and infrastructures; indistinctive of what technologies are available at the time. We hope that Political Quotient’s initiative locates not only the information gaps, but also the inherent obstacles the digital divide might represent for their work, and as stated by Surabhi in their theory of change, take them &lt;em&gt;“as an opportunity for a solution. Going from mere ideas to action”.&lt;/em&gt; We wish them the best and will follow up on them after June, once the new elected representatives are in office, to see the extent to which information poverty has been addressed through their service.&amp;nbsp;&lt;/p&gt;
&lt;h2 align="justify"&gt;Footnotes:&lt;/h2&gt;
&lt;p align="justify"&gt;[&lt;a href="http://editors.cis-india.org/digital-natives/making-change/information-divide-political-quotient#fr1" name="fn1"&gt;1&lt;/a&gt;] Britz based his categorization in John Rawls work on principles of 
justice. Particularly on 'A Theory of Justice' a work of political 
philosophy and ethics where he discusses inequality, distributive 
justice and his theory of&amp;nbsp; &lt;a title="Justice as Fairness" href="http://en.wikipedia.org/wiki/Justice_as_Fairness"&gt;Justice as Fairness&lt;/a&gt;.
 We did not refer to his work for this post, but it is worth a read in 
the context of the digital divide and the question of fair 
redistribution of digital technologies.&amp;nbsp;&lt;/p&gt;
&lt;p align="justify"&gt;[&lt;a href="http://editors.cis-india.org/digital-natives/making-change/information-divide-political-quotient#fr2" name="fn2"&gt;2&lt;/a&gt;] Read more on voluntary or involuntary lack of knowledge in Downs' work on &lt;a href="http://www.hec.unil.ch/ocadot/ECOPOdocs/cadot2.pdf"&gt;economic theory and political action&lt;/a&gt;. Particularly his reading on persuasion, ideologies and rational 
ignorance -in a context of imperfect knowledge and democracy. Some 
interesting ideas on persuasion: "&lt;em&gt;Persuasion can only occur in the 
midst of ignorance; reality is: there are votes who are less informed 
than others and they need more facts; and we are mostly approached by 
biased versions of facts" &lt;/em&gt;and on rational ignorance:&lt;em&gt; "when 
information is costly, no decision-maker can afford to know everything 
[...] ignorance of politics is not a result of unpatriotic apathy; 
rather it is a highly rational response to the facts of political life 
in a large democracy"&lt;/em&gt;.&lt;/p&gt;
&lt;h2 align="justify"&gt;Sources&lt;/h2&gt;
&lt;div id="gs_cit2" class="gs_citr"&gt;&lt;br /&gt;1. Britz, Johannes J. "To know or not to know: a moral reflection on information poverty." &lt;em&gt;Journal of Information Science&lt;/em&gt; 30, no. 3 (2004): 192-204.&lt;br /&gt;&lt;br /&gt;
&lt;div id="gs_cit2" class="gs_citr"&gt;2. Downs, Anthony. "An economic theory of political action in a democracy." &lt;em&gt;The Journal of Political Economy&lt;/em&gt; (1957): 135-150.&lt;br /&gt;&lt;br /&gt;3. Jaeger, Paul T., and Kim 
M. Thompson. "Social information behavior and the democratic process: 
Information poverty, normative behavior, and electronic government in 
the United States." &lt;em&gt;Library &amp;amp; Information Science Research&lt;/em&gt; 26, no. 1 (2005): 94-107.&lt;/div&gt;
&lt;br /&gt;
&lt;div id="gs_cit2" class="gs_citr"&gt;4. Norris, Pippa. &lt;em&gt;Digital divide: Civic engagement, information poverty, and the Internet worldwide&lt;/em&gt;. Cambridge University Press, 2001.&lt;br /&gt;&lt;br /&gt;5. &lt;span class="reference-text"&gt;&lt;span class="citation journal"&gt;Shah, Nishant “Whose Change is it Anyways?&amp;nbsp;Hivos Knowledge Program.&amp;nbsp;April 30, 2013.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;

        &lt;p&gt;
        For more details visit &lt;a href='http://editors.cis-india.org/digital-natives/making-change/information-divide-political-quotient'&gt;http://editors.cis-india.org/digital-natives/making-change/information-divide-political-quotient&lt;/a&gt;
        &lt;/p&gt;
    </description>
    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>denisse</dc:creator>
    <dc:rights></dc:rights>

    
        <dc:subject>Researchers at Work</dc:subject>
    
    
        <dc:subject>Net Cultures</dc:subject>
    
    
        <dc:subject>Making Change</dc:subject>
    
    
        <dc:subject>Research</dc:subject>
    

   <dc:date>2015-10-24T14:28:06Z</dc:date>
   <dc:type>Blog Entry</dc:type>
   </item>


    <item rdf:about="http://editors.cis-india.org/raw/between-the-stirrup-and-the-ground-relocating-digital-activism">
    <title>Between the Stirrup and the Ground: Relocating Digital Activism</title>
    <link>http://editors.cis-india.org/raw/between-the-stirrup-and-the-ground-relocating-digital-activism</link>
    <description>
        &lt;b&gt;In this peer reviewed research paper, Nishant Shah and Fieke Jansen draws on a research project that focuses on understanding new technology, mediated identities, and their relationship with processes of change in their immediate and extended environments in emerging information societies in the global south. It suggests that endemic to understanding digital activism is the need to look at the recalibrated relationships between the state and the citizens through the prism of technology and agency. The paper was published in Democracy &amp; Society, a publication of the Center for Democracy and Civil Society, Volume 8, Issue 2, Summer 2011.&lt;/b&gt;
        
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;em&gt;Cross-posted from &lt;a class="external-link" href="http://www.democracyandsociety.com/blog/wp-content/uploads/2011/08/CDACS-DS-15-v3-fnl.pdf"&gt;Democracy and Society&lt;/a&gt;&lt;/em&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;h2&gt;Introduction&lt;/h2&gt;
&lt;p&gt;The first decade of the 21st century has witnessed the simultaneous growth of the Internet and digital technologies on the&amp;nbsp;one hand and political protests and mobilization on the other. As a result, some stakeholders attribute magical powers of&amp;nbsp;social change and political transformation to these technologies.&lt;/p&gt;
&lt;p&gt;In the post-Wikileaks world, governments try to censor the use of and access to information technologies in order to&amp;nbsp;maintain the status quo (Domscheit-Berg 2011). With the expansion of markets, technology multinationals and service providers are trying to strike a delicate balance between ethics and profits. Civil Society Organizations for their part, are&amp;nbsp;seeking to counterbalance censorship and exploitation of the citizens’ rights.&amp;nbsp;Within discourse and practice, there remains&amp;nbsp;a dialectic between hope and despair:&amp;nbsp;Hope that these technologies will&amp;nbsp;change the world, and despair that we do not have any sustainable replicable models&amp;nbsp;of technology-driven transformation despite four decades of intervention in&amp;nbsp;the 6eld of information and communication&amp;nbsp;technology (ICT).&lt;/p&gt;
&lt;p&gt;This paper suggests that this dialectic&amp;nbsp;is fruitless and results from too strong of&amp;nbsp;a concentration on the functional role&amp;nbsp;of technology. The&amp;nbsp;lack of vocabulary to map and articulate the transitions that digital technologies bring to our earlier understanding of the&amp;nbsp;state-market-citizen relationship, as well as our failure to understand technology as a paradigm that defines the domains&amp;nbsp;of life, labour, and language, amplify this knowledge gap.&lt;/p&gt;
&lt;p&gt;This paper draws on a research project that focuses on&amp;nbsp;understanding new technology, mediated identities, and&amp;nbsp;their relationship with processes of change in their immediate&amp;nbsp;and extended environments in emerging information&amp;nbsp;societies in the global south (Shah 2009). We suggest that&amp;nbsp;endemic to understanding digital activism is the need to&amp;nbsp;look at the recalibrated relationships between the state and&amp;nbsp;the citizens through the prism of technology and agency.&lt;/p&gt;
&lt;h2&gt;Context&lt;/h2&gt;
&lt;p&gt;It is appropriate, perhaps, to begin a paper on digital activism, with a discussion of analogue activism[&lt;a href="#1"&gt;1&lt;/a&gt;]&amp;nbsp;(Morozov 2010).&amp;nbsp;In the recent revolutions and protests from Tunisia&amp;nbsp;to Egypt and Iran to Kryzygystan, much attention has been&amp;nbsp;given to the role of new media in organizing, orchestrating,&amp;nbsp;performing, and shaping the larger public psyche and the&amp;nbsp;new horizons of progressive governments. Global media&amp;nbsp;has dubbed several of them as ‘Twitter Revolutions” and&amp;nbsp;“Facebook Protests” because these technologies played an&amp;nbsp;important role in the production of :ash-mobs, which,&amp;nbsp;because of their visibility and numbers, became the face of&amp;nbsp;the political protests in di)erent countries. Political scientists&amp;nbsp;as well as technology experts have been trying to figure out&amp;nbsp;what the role of Twitter and Facebook was in these processes&amp;nbsp;of social transformation. Activists are trying to determine&amp;nbsp;whether it is possible to produce replicable upscalable models&amp;nbsp;that can be transplanted to other geo-political contexts to&amp;nbsp;achieve similar results,[&lt;a href="#2"&gt;2&lt;/a&gt;]&amp;nbsp;as well as how the realm of political action now needs to accommodate these developments.&lt;/p&gt;
&lt;p&gt;Cyber-utopians have heralded this particular phenomenon&amp;nbsp;of digital activists mobilizing in almost unprecedented&amp;nbsp;numbers as a hopeful sign that resonates the early 20th century&amp;nbsp;rhetoric of a Socialist Revolution (West and Raman&amp;nbsp;2009). (ey see this as a symptom of the power that ordinary&amp;nbsp;citizens wield and the ways in which their voices&amp;nbsp;can be ampli6ed, augmented, and consolidated using the&amp;nbsp;pervasive computing environments in which we now live.&lt;/p&gt;
&lt;p&gt;In a celebratory tone, without examining either the complex&amp;nbsp;assemblages of media and government practices and policies&amp;nbsp;that are implicated in these processes, they naively attribute&amp;nbsp;these protests to digital technologies.&lt;/p&gt;
&lt;p&gt;Cyber-cynics, conversely, insist that these technologies&amp;nbsp;are just means and tools that give voice to the seething anger,&amp;nbsp;hurt, and grief that these communities have harboured for&amp;nbsp;many years under tyrannical governments and authoritarian&amp;nbsp;regimes. They insist that digital technologies played no&amp;nbsp;role in these events — they would have occurred anyway,&amp;nbsp;given the right catalysts — and that this overemphasis on&amp;nbsp;technology detracts from greater historical legacies, movements,&amp;nbsp;and the courage and efforts of the people involved.&lt;/p&gt;
&lt;p&gt;While these debates continue to ensue between zealots&amp;nbsp;on conflicting sides, there are some things that remain&amp;nbsp;constant in both positions: presumptions of what it means&amp;nbsp;to be political, a narrow imagination of human-technology&amp;nbsp;relationships, and a historically deterministic view of socio-political&amp;nbsp;movements. While the objects and processes under&amp;nbsp;scrutiny are new and unprecedented, the vocabulary, conceptual&amp;nbsp;tools, knowledge frameworks, and critical perspectives&amp;nbsp;remain unaltered. They attempt to articulate a rapidly changing&amp;nbsp;world in a manner that accommodates these changes.&amp;nbsp;Traditional approaches that produce a simplified triangulation&amp;nbsp;of the state, market and civil society, with historically&amp;nbsp;specified roles, inform these discourses, “where the state is&amp;nbsp;the rule-maker, civil society the do-gooder and watchdog,&amp;nbsp;and the private sector the enemy or hero depending on one’s&amp;nbsp;ideological stand” (Knorringa 2008, 8).&lt;/p&gt;
&lt;p&gt;Within the more diffuse world realities, where the roles&amp;nbsp;for each sector are not only blurred but also often shared,&amp;nbsp;things work differently. Especially when we introduce technology,&amp;nbsp;we realize that the centralized structural entities&amp;nbsp;operate in and are better understood through a distributed,&amp;nbsp;multiple avatar model. For example, within public-private&amp;nbsp;partnerships, which are new units of governance in emerging&amp;nbsp;post-capitalist societies, the market often takes up protostatist&amp;nbsp;qualities, while the state works as the beneficiary rather&amp;nbsp;than the arbitrator of public delivery systems. In technology-state&amp;nbsp;conflicts, like the well-known case of Google’s conflict&amp;nbsp;with China (Drummond 2010), technology service providers&amp;nbsp;and companies have actually emerged as the vanguards of&amp;nbsp;citizens’ rights against states that seek to curb them.&lt;/p&gt;
&lt;p&gt;Similarly, civil society and citizens are divided around&amp;nbsp;the question of access to technology. The techno-publics&amp;nbsp;are often exclusive and make certain analogue forms of&amp;nbsp;citizenships obsolete. While there is a euphoria about the&amp;nbsp;emergence of a multitude of voices online from otherwise&amp;nbsp;closed societies, it is important to remember that these voices&amp;nbsp;are mediated by the market and the state, and often have to&amp;nbsp;negotiate with strong capillaries of power in order to gain&amp;nbsp;the visibility and legitimacy for themselves. Additionally,&amp;nbsp;the recalibration in the state-market-citizen triad means&amp;nbsp;that there is certain disconnect from history which makes&amp;nbsp;interventions and systemic social change that much more difficult.&lt;/p&gt;
&lt;h2&gt;Snapshots&lt;/h2&gt;
&lt;p&gt;We draw from our observations in the “Digital Natives with a Cause?”[&lt;a href="#3"&gt;3&lt;/a&gt;]&amp;nbsp;research program, which brought together over&amp;nbsp;65 young people working with digital technologies towards&amp;nbsp;social change, and around 40 multi-sector stakeholders in&amp;nbsp;the field to decode practices in order to gain a more nuanced&amp;nbsp;understanding of the relationships between technology and&amp;nbsp;politics.&lt;/p&gt;
&lt;p&gt;The first case study is from Taiwan, where the traditionally&amp;nbsp;accepted uni-linear idea of senders-intermediaries-passive&amp;nbsp;receivers is challenged by adopting a digital information&amp;nbsp;architecture model for a physical campaign.[&lt;a href="#4"&gt;4&lt;/a&gt;]&amp;nbsp;The story not&amp;nbsp;only provides insight into these blurred boundaries and&amp;nbsp;roles, but also offers an understanding of the new realm of&amp;nbsp;political intervention and processes of social transformation.&lt;/p&gt;
&lt;p&gt;As YiPing Tsou (2010) from the Soft Revolt project in Taipei&amp;nbsp;explains, "I have realised how the Web has not only virtually&amp;nbsp;reprogrammed the way we think, talk, act and interact&amp;nbsp;with the work but also reformatted our understanding of&amp;nbsp;everyday life surrounded by all sorts of digital technologies."&lt;/p&gt;
&lt;p&gt;Tsou’s own work stemmed from her critical doubt of&amp;nbsp;the dominant institutions and structures in her immediate&amp;nbsp;surroundings. Fighting the hyper-territorial rhetoric of the&amp;nbsp;Internet, she deployed digital technologies to engage with&amp;nbsp;her geo-political contexts. Along with two team members,&amp;nbsp;she started the project to question and critique the rampant&amp;nbsp;consumerism, which has emerged as the state and market&amp;nbsp;in Taiwan collude to build more pervasive marketing infrastructure&amp;nbsp;instead of investing in better public delivery&amp;nbsp;systems. The project adopted a gaming aesthetic where the&amp;nbsp;team produced barcodes, which when applied to existing&amp;nbsp;products in malls and super markets, produced random&amp;nbsp;pieces of poetry at the check-out counters instead of the&amp;nbsp;price details that are expected. The project challenged the&amp;nbsp;universal language of barcodes and mobilized large groups&amp;nbsp;of people to spread these barcodes and create spaces of&amp;nbsp;confusion, transient data doubles, and alternative ways of&amp;nbsp;reading within globalized capitalist consumption spaces. The project also demonstrates how access to new forms of&amp;nbsp;technology also leads to new information roles, creating&amp;nbsp;novel forms of participation leading to interventions towards&amp;nbsp;social transformation.&lt;/p&gt;
&lt;p&gt;Nonkululeko Godana (2010) from South Africa does&amp;nbsp;not think of herself as an activist in any traditional form.&amp;nbsp;She calls herself a storyteller and talks of how technologies&amp;nbsp;can amplify and shape the ability to tell stories. Drawing&amp;nbsp;from her own context, she narrates the story of a horrific&amp;nbsp;rape that happened to a young victim in a school campus&amp;nbsp;and how the local and national population mobilized itself&amp;nbsp;to seek justice for her. For Godana, the most spectacular&amp;nbsp;thing that digital technologies of information and communication&amp;nbsp;offer is the ability for these stories to travel in&amp;nbsp;unexpected ways. Indeed, these stories grow as they are&amp;nbsp;told. They morph, distort, transmute, and take new avatars,&amp;nbsp;changing with each telling, but managing to help the message leap across borders, boundaries, and life-styles. She&amp;nbsp;looks at storytelling as something that is innate to human&amp;nbsp;beings who are creatures of information, and suggests that&amp;nbsp;what causes revolution, what brings people together, what&amp;nbsp;allows people to unify in the face of strife and struggle is&amp;nbsp;the need to tell a story, the enchantment of hearing one,&amp;nbsp;and the passion to spread it further so that even when the&amp;nbsp;technologies die, the signal still lives, the message keeps on&amp;nbsp;passing. As Clay Shirky, in his analysis of the first recorded&amp;nbsp;political :ash-mob in Phillipines in 2001, suggests, "social&amp;nbsp;media’s real potential lies in supporting civil society and the&amp;nbsp;public sphere — which will produce change over years and&amp;nbsp;decades, not weeks or months."&lt;/p&gt;
&lt;h2&gt;Propositions&lt;/h2&gt;
&lt;p&gt;These two stories are just a taste of many such narratives that&amp;nbsp;abound the field of technology based social transformation&amp;nbsp;and activism. In most cases, traditional lenses will not recognize&amp;nbsp;these processes, which are transient and short-lived&amp;nbsp;as having political consequence. When transformative value&amp;nbsp;is ascribed to them, they are brought to bear the immense&amp;nbsp;pressure of sustainability and scalability which might not be&amp;nbsp;in the nature of the intervention. Moreover, as we have seen&amp;nbsp;in these two cases, as well as in numerous others, the younger&amp;nbsp;generation — these new groups of people using social media&amp;nbsp;for political change, often called digital natives, slacktivists,&amp;nbsp;or digital activists — renounce the earlier legacy of political&amp;nbsp;action. They prefer to stay in this emergent undefined&amp;nbsp;zone where they would not want an identity as a political&amp;nbsp;person but would still make interventions and engage with&amp;nbsp;questions of justice, equity, democracy, and access, using the&amp;nbsp;new tools at their disposal to negotiate with their immediate&amp;nbsp;socio-cultural and geo-political contexts.&lt;/p&gt;
&lt;p&gt;In their everyday lives, Digital Natives are in different&amp;nbsp;sectors of employment and sections of society. They can be&amp;nbsp;students, activists, government officials, professionals, artists,&amp;nbsp;or regular citizens who spend their time online often in&amp;nbsp;circuits of leisure, entertainment and self-gratification. However,&amp;nbsp;it is their intimate relationship with these processes,&amp;nbsp;which is often deemed as ‘frivolous’ that enables them, in&amp;nbsp;times of crises, to mobilize huge human and infrastructural&amp;nbsp;resources to make immediate interventions.&lt;/p&gt;
&lt;p&gt;It is our proposition that it is time to start thinking about&amp;nbsp;digital activism as a tenuous process, which might often hide&amp;nbsp;itself in capillaries of non-cause related actions but can be&amp;nbsp;materialized through the use of digital networks and platforms&amp;nbsp;when it is needed. Similarly, a digital activist does not&amp;nbsp;necessarily have to be a full-time ideology spouting zealot,&amp;nbsp;but can be a person who, because of intimate relationships&amp;nbsp;with technologized forms of communication, interaction,&amp;nbsp;networking, and mobilization, is able to transform him/&amp;nbsp;herself as an agent of change and attain a central position&amp;nbsp;(which is also transitory and not eternal) in processes of&amp;nbsp;social movement. Such a lens allows us to revisit our existing&amp;nbsp;ideas of what it means to be political, what the new landscapes&amp;nbsp;of political action are, how we account for processes&amp;nbsp;of social change, and who the people are that emerge as&amp;nbsp;agents of change in our rapidly digitizing world.&lt;/p&gt;
&lt;h3&gt;About the Authors&lt;/h3&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;NISHANT SHAH is&amp;nbsp;Director-Research at the Bangalore based Centre for Internet and Society. He is one of the lead researchers for the&amp;nbsp;“Digital Natives with a Cause?” knowledge programme and has interests in questions of digital identity, inclusion and social change.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;FIEKE JANSEN&amp;nbsp;is based at the Humanist Institute for Development Cooperation (Hivos).&amp;nbsp;She is the knowledge officer for the Digital Natives with a Cause? knowledge programme and her areas of &lt;/span&gt;&lt;span class="Apple-style-span"&gt;interest are the role of digital technologies in social change processes.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span class="Apple-style-span"&gt;References&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;Domscheit-Berg, Daniel. 2011. &lt;em&gt;Inside Wikileaks: My Time with Julian Assange&amp;nbsp;at the World’s Most Dangerous Website&lt;/em&gt;. New York: Crown Publishers.&lt;/p&gt;
&lt;p&gt;Drummond, David. 2010. “A New Approach to China.” Available at: http://&amp;nbsp;googleblog.blogspot.com/2010/01/new-approach-to-china.html.&lt;/p&gt;
&lt;p&gt;Godana, Nonkululeko. 2011. “Change is Yelling: Are you Listening?”&amp;nbsp;&lt;em&gt;Digital Natives Position Papers&lt;/em&gt;. Hivos and the Centre for Internet and&amp;nbsp;Society publications. Available at: http://www.hivos.net/content/download/&amp;nbsp;40567/260946/file/Position%20Papers.pdf. Retrieved: February 3,&amp;nbsp;2011.&lt;/p&gt;
&lt;p&gt;Knorringa, Peter. 2010. A Balancing Act — Private Actors in Development,&amp;nbsp;Inaugural Lecture ISS. Available at: http://www.iss.nl/News/Inaugural-Lecture-Professor-Peter-Knorringa. Retrieved: February 3, 2011.&lt;/p&gt;
&lt;p&gt;Morozov, Evgeny. 2011. &lt;em&gt;The Net Delusion: The Dark Side of Internet Freedom&lt;/em&gt;.&amp;nbsp;New York: Public Affairs.&lt;/p&gt;
&lt;p&gt;Shirky, Clay. 2011. “The Political power of Social Media: Technology, the&amp;nbsp;Public Sphere, and Political Change.” &lt;em&gt;Foreign Affairs&lt;/em&gt; 90, (1); p. 28-41.&lt;/p&gt;
&lt;p&gt;Shah, Nishant and Sunil Abraham. 2009. “Digital Natives with a Cause.”&amp;nbsp;Hivos Knowledge Programme. Hivos and the Centre for Internet and Society&amp;nbsp;publications. Available at: http://cis-india.org/research/dn-report. Retrieved:&amp;nbsp;February 3, 2011.&lt;/p&gt;
&lt;p&gt;Tsou, YiPing. 2010. “(Re)formatting Social Transformation in the Age of&amp;nbsp;Digital Representation: On the Relationship of Technologies and Social&amp;nbsp;Transformation”, &lt;em&gt;Digital Natives Position Papers&lt;/em&gt;. Hivos and the Centre&amp;nbsp;for Internet and Society publications. Available at: http://www.hivos.net/&amp;nbsp;content/download/40567/260946/file/Position%20Papers.pdf. Retrieved:&amp;nbsp;February 3, 2011.&lt;/p&gt;
&lt;p&gt;West, Harry and Parvathi Raman. 2009. &lt;em&gt;Enduring Socialism: Exploration&amp;nbsp;of Revolution and Transformation, Restoration and Continuation&lt;/em&gt;. London:&amp;nbsp;Berghahn Books.&lt;/p&gt;
&lt;h2&gt;&lt;span class="Apple-style-span"&gt;End Notes&lt;/span&gt;&lt;/h2&gt;
&lt;p class="discreet"&gt;&lt;a name="1"&gt;[1]&lt;/a&gt; Morozov looks at how ‘Digital Activism’ often feeds the very structures&amp;nbsp;against we protest, with information that can prove to be counter productive&amp;nbsp;to the efforts. The digital is still not ‘public’ in its ownership and a complex assemblage of service providers, media houses and governments often lead to a betrayal of sensitive information which was earlier protected in the use&amp;nbsp;of analogue technologies of resistance.&lt;/p&gt;
&lt;p class="discreet"&gt;&lt;a name="1"&gt; &lt;/a&gt;&lt;/p&gt;
&lt;p class="discreet"&gt;&lt;a name="2"&gt;[2]&lt;/a&gt; Following the revolutions in Egypt, China, worried that the model might be appropriated by its own citizens against China’s authoritarian regimes, decided to block “Jan25” and mentions of Egypt from Twitter like websites. More can be read here: &lt;a href="http://yro.slashdot.org/story/11/01/29/2110227/China-Blocks-Egypt-On-Twitter-Like-Site"&gt;http://yro.slashdot.org/story/11/01/29/2110227/China-Blocks-Egypt-On-Twitter-Like-Site&lt;/a&gt;.&lt;/p&gt;
&lt;p class="discreet"&gt;&lt;a name="3"&gt;[3]&lt;/a&gt; More information about the programme can be found &lt;a href="http://www.hivos.net/Hivos-Knowledge-Programme/Themes/Digital-Natives-with-a-Cause"&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p class="discreet"&gt;&lt;a name="4"&gt;[4]&lt;/a&gt; Models of digital communication and networking have always imagined that the models would be valid only for the digital environments. Hence, the physical world still engages only with the one-to-many broadcast model, where the central authorities produce knowledge which is disseminated to the passive receivers who operate only as receptacles of information rather than bearers of knowledge. To challenge this requires a re-orientation of existing models and developing ways of translating the peer-to-peer structure in the physical world.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;

        &lt;p&gt;
        For more details visit &lt;a href='http://editors.cis-india.org/raw/between-the-stirrup-and-the-ground-relocating-digital-activism'&gt;http://editors.cis-india.org/raw/between-the-stirrup-and-the-ground-relocating-digital-activism&lt;/a&gt;
        &lt;/p&gt;
    </description>
    <dc:publisher>No publisher</dc:publisher>
    <dc:creator>nishant</dc:creator>
    <dc:rights></dc:rights>

    
        <dc:subject>Digital Activism</dc:subject>
    
    
        <dc:subject>Digital Natives</dc:subject>
    
    
        <dc:subject>Research</dc:subject>
    
    
        <dc:subject>Net Cultures</dc:subject>
    
    
        <dc:subject>Publications</dc:subject>
    
    
        <dc:subject>Researchers at Work</dc:subject>
    

   <dc:date>2015-10-25T05:58:59Z</dc:date>
   <dc:type>Blog Entry</dc:type>
   </item>




</rdf:RDF>
