Blogs

Reaping the Benefits of Gamification

dipali — 2015-10-24T14:24:55Z

As a part of the Making Change blog-post series, in this post we will identify a new technique: gamification. This technique is being used for sustainable environment conservation by modern day change-makers. We interview two out of three co-founders of Reap benefit- Kamal Raj and Gautam Prakash who believe in the adoption of more sustained environmental practices that induce social change towards conserving the environment.

CHANGE-MAKER: Kamal Raj,Gautam Prakash and Kuldeep Dantewadia
 
ORGANISATION: Reap Benefit 

METHOD OF CHANGE: Gamification and Human centric systems for consistent behavior change towards better waste-water-energy management. 

STRATEGY OF CHANGE: Building a new era of environmentally conscious youth in India through technology and an interdisciplinary approach to change.

We depend on the environment and the resources that it provides us, but surprisingly we are unaware of the effects of its depletion and the need to save these resources. A few of the problems that people now face are with resources like- water,waste and energy because we do not acknowledge the fact that we are wasting them unconsciously. This only triggers the need for more and more solutions which would change the way people perceive the resources and realize the need to conserve. While trying to start an initiative to come up with some solutions to manage these resources, we are approached by the question of the accessibility, affordability and sustainability of those solutions. The solutions and the practice of that solution is a two-way process for any sustainable making-change initiative.

In this post I will be introducing to you Reap Benefit and the technique of Gamification. I will bring out a comparative analysis of the various definitions by renowned gaming authorities across the world who are involved in the process of using games in non-game contexts to bring out change in the offline space. Only after this, will I be acknowledging the importance of the strategies used by Reap Benefit for making these solutions sustainable. The strategies will be- human centric solutions and gamification. Then, I will bring out the connection between these two strategies to provide you an inter-disciplinary understanding of the making change process. Next, these strategies will be coupled with the discussion on the use of technology to speed-up the process. Also, throughout this post we will be referring to the blog- Methods of Social Change written by Denisse Albornoz and we will also make an attempt to answer the questions- 'Who,Where,How' of this making change project in relation to Reap Benefit. The blog post can be accessed here.

Before the journey of the post, I would like you to read this little success story narrated by Kamal Raj in the interview that led Reap benefit a step higher in its aim for making change:

Reap benefit went to a school which received only 400 litres of water supply a day resulting in poor health and care conditions. This water would be used for washing their plates after the mid-day meal and also for sanitation systems. This would only make the place a platform for water, food and breeding mosquitoes all together. Since the students usually consumed food with their right hand, while taking the plate to wash it, they would leave the plates at one side; they would open the tap with their left hand, would take their plates again and start washing them. During this time interval, they would waste a lot of water.

As, a solution to this, Reap Benefit changed the taps which would discharge 60% less of water. They also created a clean water purification system. Now, with the same 400 litres of water, students washed their plates and adopted better sanitation practices. The challenges that they faced actually made them innovate better systems for remarkable change.

Think about these questions for a minute..

Does this story relate to physical needs?
Does this story relate to creative problem solving?
Is it a story that brings out better affordable solutions?
With this solution were the students benefited?
Was this a successful idea?

Reap Benefit

First of all, take a look at a brief introduction of Reap Benefit given by Kamal Raj:

Kamal: "Reap Benefit works to implement affordable solutions, enabling quantifiable waste-water-energy management systems, as a way to facilitate behavioural change by engaging the head, hand and heart of the user. Having worked with many people, we have realized that behaviour modification allows for more sustained adoption of environment sustainability practices. We take them through a 4-stage behavioural change process – ‘Unconsciously Wrong’, ‘Consciously Wrong’, ‘Consciously Right’ and ‘Unconsciously Right’ (we will understand this process later in the post). A link to the website is here- Reap Benefit."

Reap Benefit is bound together by the deep concern for the environment they have and the dead-lock issues that it faces. They aim for affordable solutions with maximum impact in the least time. Kamal marks that they work only with the students within the age group 10-16, because the use gamification is most effective in this age group. Also, he makes an addition to that by saying the rewards the older age groups demand are not as easy-to-meet as those of the age group they work with. It also aims to co-create experiences by working hands on with the youth: their target audience for creating change.

It is said that the more you practice the better you get. By this, I would like to introduce you to the concept of quotidian activism. Reap Benefit deeply believes in this concept. But, what does quotidian activism mean? A working definition is: the form of activism occurring everyday. This form of activism may lead to people making actions sustainable and achieve consistent behavioural change, supported by products and innovations provided by Reap Benefit (later in this post, I will introduce you to some of these innovations).

Finally, Reap Benefit highly focuses on the need to answer the ‘why’ behind the problem. This answer would provide a more personal understanding of the problem for creating change. By engaging the participant with the 'why', he will also be able to evaluate the impact and the benefits of his actions, take ownership of the problem and comprehend the need for innovation.

What is 'change' for Reap Benefit?

Presuming every organization has its own design to making change, Reap Benefit's understands it in the following way:

Gautam: “Change for us is a very sub-conscious part of your life. (It is also a) two stage process- knowledge: which will tell us we need solution and the solution. The knowledge will tell you that you are unconsciously doing the wrong thing. Then when you realize it, you go to a stage of consciously wrong. When you keep doing this you reach a stage when you know that you are consciously doing right, and soon, you are doing it every single day and then you unconsciously do it.”

I will attempt to understand their process of change by adding that this 'to be good' drive in the individual or the need for public approval is what makes them do unconsciously right everyday, and then it is only the last stage what makes it a habit. Gautam also mentions that each of these stages has an impact of its own and altogether, they become more powerful. This change process will lead to sustainable change according to him.

We have seen the change agents that are vital to create change, but how is this change executed? In the next section we will look at two strategies used for making change: gamification and human-centred design and later, we will only try to produce a connection between them.

Discovering Gamification

In this section, we will unpack the first part of the 'how' question. First of all, we will compare the various definitions of the technique given by people involved in understanding the use of game elements in the non-game contexts, to create change in the emotional and social behaviour of people. The definitions of these three people in the big list of so-called gamification authorities will be used provides us with keywords for a comparative understanding of what the technique means. These three people are:

JANE McGONIGAL: She is an American game designer and author who advocates the use of mobile and digital technology to channel positive attitudes and collaboration in a real world context.

GABE ZICHERMANN: He is an author, public speaker, and self-described "serial entrepreneur." He has worked as a proponent of leveraging game mechanics in business, education, and other non-entertainment platforms to increase user engagement through gamification.

JESSE SCHELL: He is an American video game designer an acclaimed author, CEO of Schell Games and a Distinguished Professor of the Practice of Entertainment Technology.

Definitions

JANE McCONIGAL	GABE ZICHERMANN	JESSE SCHELL
“It is a blissful productivity acquired by the flourishing feeling, that is, accomplishments in a game but only with a volunteering attribute of the participant.”	“Games are the only force in the universe that can get people to take actions against their self-interest in a predictable way without using force.”	“It is a problem solving situation that you enter into because you want to.”

I would be like to bring points of intersections between these three definitions.

VOLUNTEERING ATTRIBUTE VS. USE OF FORCE: The volunteering attribute is an efficient way to foster sustainable participation, as opposed to the use of force which makes a campaign less appealing.
PROBLEM SOLVING SKILLS: Games are a very responsive way of trying to accomplish problem solving as the person is engaged with the problem and willing to solve it.
PRODUCTIVITY: There problem solving skills leads the participant to a desired outcome.

These points also give you a clear understanding of Reap Benefit who works along the same lines with the volunteer or participant to solve the problem of conservation.
But, does the usage of games actually produce behavioral change? If so, how do games provide this function? These are some of the questions we will try and attempt to answer in the next section.

Games as a Tool to Influence Behaviour

Playing games results in obtaining rewards in some form of the other. These rewards psychologically induce a positive emotional feeling in the participant. When the participant learns something through games and when that emotional feeling arises, he tries and incorporates the same solutions in the games to solving the real life problems. This brings out an improved result and problem solving ability. But what about the affordability of that solution? We need to understand ways to make it affordable because any task once done will not induce consistency in the behavior change. But the task repeated many times will improve or change the behavior over a long period of time. So, when the question of affordability (financial fear) is answered then the emotional feeling primarily can bring out change in the behavior of the individual. (Yongwen Xu, 2011).

There are also some game mechanics that are to be kept in mind to change behavior while designing games apart from just the element of fun and affordability. So, we will now look at another authority involved in gamification in the upcoming section to explore these mechanics. We will also try and understand these mechanics in relation to Reap Benefit.

Game Mechanics

Seth Priebatsch is the creator of SCVNGR and LevelUp social gaming sites. He has provided a list of game mechanics which could be necessary to understand games and why they produce particular changes for a better environment. These are:

Appointment Dynamics: to bring players to do something at a pre-defined time and place.

Influence and status: any participant or group that is involved in the change-making process, is influenced by the presence of others because of the competition and the envy that leads them to carry forward the task

Progression Dynamics: the success of the student is measured through the tasks by giving rewards.

Communal Discovery: the entire group or community works towards making change.

Seth's model could be applied to the process of creating change that Reap Benefit uses, and this is illustrated through their experience of a student-run energy audit in the field. A set of students were assigned the task of doing an audit for the energy conservation and the energy usage of a Puma store. They were just given the base for the audit but the criteria for the audit was planned by them. The students were encouraged by the thought of getting rewards for the task. Kamal recalls that they had used games to make the children understand it.

Relating this to Seth's Model, the children were given a pre-defined time and place for doing the task and were influenced both, by the element of competition between the students and also the idea of receiving a reward once the task is completed. The task only ends by obtaining a sense of communal discovery that, all together they can make change on a personal and team level. We understood Seth's model but we will try and comprehend deeper, the use of rewards for inducing behavioral change in the next section.

Rewards Mechanism

Kamal commented on Reap Benefit's 2-3 months periodic reward mechanism. He believes that this makes students equal in position before starting every task.

Kamal: "We use a lot of things like rewards to motivate them to play a game (with us) and we personalize all these rewards based on the questionnaire that we do at the beginning where we subtly understand what they like."

This information which gives ideas of how to encourage each student to get the best performance out of them.

a) Extrinsic rewards: The extrinsic reward here, for example would be allotting points to various participants/ teams. Michael Wu, a chief scientist in subjects like digital technologies, says extrinsic rewards are like a jump start to intrinsic rewards.Once the student acknowledges them, they acquire a sense of ownership and innovation and are empowered to create new solutions. Hence, awareness is not created before the task but an output from the task.

Refer to Gabe Zichermann's video for more on the importance of gamification and the rewards mechanism.

b) Intrinsic rewards: Apart from producing behavior change, gamification's can also indicate learning. One of the elements that facilitates learning would be:

Player Control: A participant will have certain amount of control while gaming which would lead to a sense of responsibility and accomplishment. Learning could be intrinsic only if there is responsibility of gaining a reward through a task.

There are many other elements that produce learning and they could be accessed here.

Human-Centric Model

Human-centred systems aim to preserve or enhance human skills, in both manual and office work, in environments in which technology tends to undermine the skills that people use in their work.

We will now answer the second part of the 'how' question and show another strategy for making change. Human centric systems do not use machines to create solutions to the problems but rather design the game with the importance of the 'user-friendly' element. This has been explored in a past post by Denisse. Access it here.

Reap Benefit's ‘transparent dustbin’ is a great model to illustrate this. The dustbin is transparent for people to see and then throw the waste in according to different types of waste. It is kept at an eye-level so that the waste already thrown inside can help the person perceive and throw his waste in the exact dustbin and to make it easily accessible for the public.

These human-centric approaches provide a consistent change in the behaviour of the individual because the method is user-friendly and make segregation easy. The objectives is to engage in unconscious behavioural change. The transparent dustbin is better explained by this audio byte of Kamal Raj:

Another innovation of Reap Benefit, is the compose mixture

Kamal says: "The idea was to throw something with it, like the degrade compost product we innovated and the waste would compost, without smell, without taking 3 months."

This mix, by giving visual feedback could be accessible by anyone due to its low cost and easy-to-use method. So, these innovations justify and explain the benefits of human centric models and also produce many new ideas in the minds of the students( James,2010). I would like to explain this by a chain of ideas that arise while segregating plastic and non-plastic waste.

The participation in the structure (waste segregation model)

The negatives of the model (harmful effects of mixing plastic in the model)

Realizing the need for another mechanism (dustbins for different types of waste)

Another idea to support the new mechanism (dustbins should be transparent and named)

The need to spread this (start campaigning for the system)

Explaining this model in brief: the waste segregation model is the segregation of plastic and other waste. During this process the three ideas that arise are: a) the harmful effects of plastic, b) the need for a plastic waste dustbin and a non-plastic waste dustbin, and the last one, b) the transparency of the dustbin. Then the major question of spreading the model by using technology arises. This would be the model thought by the participant during the discussion of the usage of technology for sustainability.

But what is sustainability and how is it important? Complementing the technique of gamification and the human- centric approaches with technology to make it a sustainable solution is a challenge. This system may be adopted by all. But the aftermath of implementing this apparatus is a challenging question. In the next section we will comprehend the role of technology adding a more positive result to Reap benefit.

The Role of Technology and Media

This section will look at how Reap Benefit uses technology and media and then try and understand how the use of technology can make these solutions sustainable.

Kamal: "There are two aspects that are already existing- knowledge and the products. So, when someone starts the journey, technology enables us to be with them in this journey without us being there. Without the sharing of photos through digital media like facebook, keeping track of the journey would not be possible. We need technology to bridge the gap."

Information access is facilitated by the use of technology and digital media or social networking, as they share the systems with their online community. But, when this access is denied the only solution is to be a part of the in-tutor system and realize the positives of the same through experience. Technology takes Reap Benefit a step higher in its aim to make sustainable change by targeting youth, the main users of social network platforms.

Making Change

We started this post with an introduction to a very strong initiative- Reap Benefit. Techniques such as gamification and human-centric systems are used effectively by this organization to create maximum benefits. It focuses highly on the use of these strategies to induce behaviour modification in youth. We attempted to build a relationship between these techniques to answer whether they are sustainable, intelligible and accessible solutions to making change.

Summing up the 'WHO,WHERE AND HOW' question- We have only understood that, to use the opportunity and take charge before others do so, we need a 3-stage plan. We understood that the WHO means the target, the change agents who will lead the initiative and comprehend the need for change by themselves. The question of WHERE focuses on the idea of making change in the public space rather than in the private sphere which limits the extent of the change. We have summarized this only by bringing out the importance of technology to make change the largest priority of youth. The question of HOW is understood in this post by the use to affordable solutions.

The problems faced by the environment call for solutions that are affordable and accessible. These two qualities of the solution would only make it sustainable.These solutions are met by various game elements in a game and the human centric approaches that engage the individual in problem solving by disseminating knowledge to them and informing them about the problems. This makes those solutions to problem-solving evaluatable through quantity and the quality of the result of the problem. Behavior change will be only possible by solutions that break the existing schemas in the society and create new innovations. (James,2010). Now, through sustainable, innovative solutions through these techniques we can make the dream of a clear and clean environment a reality.

While this blog may help you gain a positive understanding about gamification it would certainly lead you to many more questions. In this digital age, we would surely have to ‘re-game-think’ the methodologies for change again and agai,n not only in terms of using unique techniques such as gamification but also in terms of accessibility of such techniques for change in the structural divisions in society.

Footnotes

Reward is one of the elements that drives the individual to adopt the gamification technique- the reward/feedback mechanism. You can acquire a profound reading on more of these elements that leads to further making-change here- http://www.yukaichou.com/.
A few more elements like the player control and communal discovery that indicates learning through Gamification could be found here- http://en.wikipedia.org/wiki/Gamification
More information on persuasive messages, strategies for changing behavior, rules for effective delivery, and how to manage the participants/audience in the making change initiative can be found-http://sustainability.berkeley.edu/sites/default/files/Promoting_Sustain_Behavior_Primer.pdf
To hear a talk show of Yukaichou on TEDx about Gamification- check it here- http://www.youtube.com/watch?v=v5Qjuegtiyc
To hear another talk show of Gabe Zichermann on TEDx about Gamification- check here- http://www.youtube.com/watch?v=O2N-5maKZ9Q
The process of creating sustainability through gamification and technology, according to Rachel James, goes as follows:

Attracting attention by breaking the existing schemas (mental structures of preconceived idea, Jean Piaget,1926) This can be done by creating a mystery for them and then involving the individual in complex thought processing to change the schema. Story-telling could also induce emotional reactions to inspire or simulate them.
Persuade them through gamification
Make the strategies for change very rigid which cannot be changed often and acknowledge what you deliver to your audience.

Sources

http://en.wikipedia.org/wiki/Gamification
James, Rachel. “Promoting Sustainable Behavior- a guide to successful communication”. Web. August 2010.
Xu, Yongwen. ” literature review on web application Gamification and analytics”. Web. August 2011.
http://www.yukaichou.com
Albornoz, Denisse. 'Methods for Social Change'. Web. February 2014. The link for the same is here- http://cis-india.org/digital-natives/making-change/methods-for-social-change.

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About Dipali Sheth:

Studying in my 3rd year at Christ University gave me the opportunity to intern at Centre for Internet and Society. This post has been a result of my internship for a month under the Making Change program at CIS. My interest in Research and New Media started the journey here and has only added to making Research my zeal in the near future.

For more details visit http://editors.cis-india.org/digital-natives/making-change/reaping-the-benefits-of-gamification

From Taboo to Beautiful - Menstrupedia

denisse — 2015-10-24T14:25:59Z

On this post, we take a look at 'menstrual activism' -a movement that despite its trajectory in feminism, remains unnoticed in most accounts of traditional and digital activism. We interview Tuhin Paul, the artist and storyteller behind Menstrupedia, an India-based social venture creating comics to shatter the myths and misunderstandings surrounding menstruation around the world.

CHANGE-MAKER: Tuhin Paul, Aditi Gupta and Rajat Mittal
ORGANIZATION: Menstrupedia
METHOD OF CHANGE: Storytelling and comics
STRATEGY OF CHANGE: To shatter the myths and misunderstandings surrounding
 menstruation, by delivering accessible, informative and entertaining 
 content about menstruation through different media.

Most of us think we know what menstruation is; except...we don’t. Many of my male friends still cringe at the mention of the phrase “I’m on my period”, or use it as a derogatory justification for my occasional cranky mood at the office: “It’s that time of the month, isn’t it?” Poor menstruation has been the culprit of femininity; always bashful, tiptoeing for five days straight, trying its best to remain incognito. The social venture Menstrupedia is committed to change this. Aditi, Tuhin and Rajat want to shift how we look at menstruation and remove the stigma that haunts the natural, self-regulation process women undergo to keep their bodies healthy and strong to sustain life in the future.

Now, if you are already wondering what menstruation has to do with internet and society, just wait for it. This post manages to bring art, punk, menstruation and technology together, all within the scope of the Making Change project! Before though, we shall start with some definitions. Let us first lay conceptual grounds about menstruation and Menstrupedia, to then locate and unpack their theory of change.

What is menstruation?

It can be defined as:

Menstruation is the periodic discharge of blood and mucosal tissue (the endometrium) from the uterus and vagina. It starts at menarche at or before sexual maturity (maturation), in females of certain mammalian species, and ceases at or near menopause (commonly considered the end of a female's reproductive life).

And it looks something like this:

But, I believe, most women will agree the following are much more accurate depictions of the spectrum of thoughts, emotions and sensations that menstruation spurs:

The Beauty of RED

My Periods: A Blessing or a Curse

By Naina Jha

My periods
Are a dreadful experience
Because of all the pain.
Myths and secrets make it a mystery
What worsens it most though, are members of my family
Especially my mother, who always make it a big deal
They never try to understand what I truly feel
I face all those cramps and cry the whole night long
None of which is seen or heard or felt by anyone.

Instead of telling me, what it is,
They ask me to behave maturely instead.
Can somebody tell me how I am supposed to
Naturally accept it?
My mother asks me to stay away from men
And a few days later, she asks me to marry one!
When I ask her to furnish
the reason behind her haste
She told me that now that I was menstruating,
I was grown up and ready to give birth to another.

I don’t know whether to feel blessed about it
Or consider it to be my curse.
For these periods are the only reason for me to be disposed.
Since my childhood, I felt rather blessed to be born as a girl
But after getting my periods now,
I’m convinced that it’s a curse...

Find it in Menstrupedia's blog.

Despite all this, it is still perceived as a social stigma in society. There is clearly a dissonance between the definition, experience and perceptions around menstruation, that calls for a reconfiguration of the information we are using to define it.

Stigma as a Crisis

However, re-defining 'menstruation' is no popular or easy task. The word belongs to a group of contested terminology around womanhood and is the protagonist of its own breed of feminist activism: menstrual activism. [1] Although I would consider many of the stigmas surrounding menstruation to be quite self-explanatory (we've all experienced and perpetuated them in one way or another -and if they are not, then you are the product of an obscenely progressive upbringing for which I congratulate your parents, teachers and all parties involved), I will still outline the main reasons why menstruation is a source of social stigma for women, and refer to scholarly authority on the subject to legitimize my rant.

Ingrid Johnston-Robledo and Joan Chrisler use Goffman's definition of stigma [2] on their paper: The Menstrual Mark: Menstruation as a Social Stigma to explain the misadventures of menstruation:

Stigma: 
stain or mark setting people apart from others. it conveys the information 
that those people have a defect of body or of character that spoils their 
appearance or identity

Among the various negative social constructs deeming menstruation a dirty and repulsive state, this one made a particular echo: “[menstruation is] a tribal identity of femaleness”. Menstruation is the equivalent of a rite of passage marking the lives of girls with a 'before' and an 'after' on how the world sees them and how they see themselves. From the dreaded stain on the skirt and the 5-day mission to keep its poignant color and smell on the down low, to having to justify mood and body swings to the overly inquisitive; menstruation is imagined as inconvenient, unpleasant and unwelcome. As Johnston-Robledo and Chrisler point out: the menstrual cycle, coupled with stigmas, pushes women to adopt the role of the “physically or mentally disordered” and reinforce it through their communication, secrecy, embarrassment and silence (Kissling, 1996).

Why does it matter?

Besides from strengthening attitudes that underpin gender discrimination and attempting against girls' self-identity and sense of worth, there are other tangible consequences for their development and education. I'm going to throw some facts and figures at you, to back this up with the case of India.

An article published by the WSSCC, the Geneva based Water supply and Sanitation Council, shows the Menstruation taboo, consequence of a “patriarchal, hierarchical society”, puts 300 million women at risk in India. They do not have access to menstrual hygiene products, which has an effect on their health, education (23% of girls in India leave school when they start menstruating and the remaining 77% miss 5 days of school a month) and their livelihoods.

In terms of awareness and information about the issue, WSSCC found that 90% didn't know what a menstrual period was until they got it. Aru Bhartiya's research on Menstruation, Religion and Society, shows the main sources of information about menstruation come from beliefs and norms grounded on culture and religion. Some of the related restrictions (that stem from Hinduism, among others) include isolation, exclusion from religious activities, and restraint from intercourse. She coupled this with a survey where she found: 63% of her sample turned to online sites over their mothers for information, 62% did not feel comfortable talking about the subject with males and 70% giggled upon reading the topic of the survey. All in all, a pretty gruesome scenario

Here's where Menstrupedia comes in

The research ground work attempted above was done in depth by Menstrupedia back in 2009 when the project started taking shape. They conducted research for one year while in NID and did not only find that awareness about menstruation was very low, but that parents and teachers did not know how to talk about the subject.


							Facts about menstruation awareness in India. Video courtesy of Menstru pedia Youtube channel.

Their proposed intervention: distribute an education visual guide and a comic to explain the topic. They tested out the prototype among 500 girls in 5 different states in Northern India and the results were astonishing.

A workshop conducted by MJB smriti sansthan to spread awareness about mensuration.
Find full album of Menstrupedia Comic being used around India on Menstrupedia's Facebook page.

"To my surprise, they [the nuns] all agreed that until they read the information given in the Menstrupedia comic, even they were of the opinion that Menstruation was a ‘dirty’ and 'abominable' thing and they wondered 'why women suffered from it in the first place'? But after reading the comic book, their view had changed…now they felt that this was a 'vital' part of womanhood and there's nothing to feel ashamed about it! The best part was while this exercise clarified their ideas, beliefs, concepts about menstruation, it also helped me to get over my innate hesitancy to approach such a sensitive issue in ‘public’ and boosted my confidence for taking this up as a 'mission' to reach out to the maximum possible girls across the country."

Ina Mondkar,
on her experience of educating young nuns about menstruation.

Testimonial after a workshop held in two Buddhist monasteries in Ladakh.

Their mandate today reads: ‘Menstrupedia is a guide to explain menstruation and all issues surrounding it in the most friendly manner.’ They currently host a website with information about puberty, menstruation, hygiene and myths, along with illustrations that turn explaining the process of growing up into a much friendlier endeavour than its stigma-ladden alternatives.

Snipbit of the first chapter. Read it for free here.

Through the comic and the interactions around it, Menstrupedia strives to create a) content that frame menstruation as a natural process that is inconvenient, yes; but that should have no negative effects on their self-esteem and development; and b) an environment where girls can talk about it openly and clarify their doubts.

Technology's role in the mix

"We want to reach out to as many girls as possible”. Tuhin, Menstrupedia

The role of digital technologies basically comes down to scalability. Opposite to The Kahani Project's views on scaling up, Menstrupedia makes emphasis on using technology to reach a larger audience. Currently they have a series of communication channels enabled by technology that include: a visual quick guide, a Q&A forum (for both men and women), a blog (a platform of self-expression on menstruation), a you tube channel (where they provide updates on their progress) and the upcoming comic.

Upon the question of the digital divide and whether this expands the divide between have and have nots, Tuhin was very set on the idea of producing the same content in both its digital and print form. “parents or schools should be able to buy the comic and give it to their daughters, so whenever they feel like it, they can refer to it”. The focus is on making this material as readily available as possible, in order to overcome the tension between new and old information: “workshops are conducted but the moment they go back home, their mothers impose certain restrictions. It becomes a dilemma. But if you provide [The girl] with a comic book, she has something she can take home and educate her mother with”

And here's why it works

More than the comic book itself, what is truly remarkable about Menstrupedia is Tuhin, Rajat and Aditi’s guts to pick up such a problematic theme in the Indian social imaginary and challenge the entrenched, stubborn beliefs surrounding the issue. The comic book, asides from being appealing to the eye and an accessible format of storytelling (a method we have unpacked in previous posts), fits right into the movement of menstrual activism and what it stands for.

“We thought of creating something: a tool that can help girls understand menstruation without having to rely on anybody else”. Tuhin, Menstrupedia

First, it is a self-reliant resource. Once the comic book leaves Menstrupedia's hands and lands on those of kids and adults, it takes its own journey. The format of the comic is accessible enough for someone to pick it up and learn about menstruation without the intervention or the support of a third party. This makes Menstrupedia's comic highly flexible and mobile. It can be shared from teacher to child, from mom to daughter, from peer to peer: “[it should teach] how to help your friends when they get their period” (Tuhin) However, it has the autonomy to also take roads less travelled: from mom to dad, from child to teacher, from boy to girl. The goal at the end of the day: a self-reliant, solidarity-based community where information circulating about menstruation highlights its capacity to give life and overshadows its traditional stigmatized identity.

This self-reliance is characteristic of previous manifestations of menstrual activism. Back in the 80s, the feminist movement, tightly linked to punk culture, embraced the do it yourself movement,[3] that enabled women to materialize personalized forms of resistance. They published zines promoting “dirty self-awareness, body and menstrual consciousness and unlearning shame” through “raw stories and personal narratives” (Bobel, 2006). According to Bobel using the self as an example is a core element in the “history of self-help” within the DIY movement. The role of the Menstrupedia blog is then crucial to sustain the exposure and production of “raw narratives”. Tuhin adds: “We don't write articles on the blog. It is a platform where people from different backgrounds write about their experiences with menstruation and bring in a different perspective”: For example,

Red is my colour by Umang Saigal

Red is my colour,
To make you understand, I endeavour,
Try to analyse and try to favour.
It is not just a thought, but an attempt,
To treat ill minds that are curable.

When I was born, I was put in a red cradle,
I grew up watching the red faces for a girl-children in anger,
Red became my favourite,
But I never knew,
That someday I would be cadged in my own red world.

Red lover I was,
All Love I lost,
When I got my first red spots,
What pain it caused only I know,
When I realized, Red determined my ‘class’

I grew up then, ignoring red,
At night when I found my bedsheet wet,
All day it ached,
All day it stained,
And in agony I would, turn insane.

At times I would think,
Does red symbolize beauty or pain?
But when I got tied, in the sacred knot,
I found transposition of my whole process of thought,
When from dirty to gold, Red crowned my bridal course.

As I grew old,
All my desires vanished and got cold,
My mind still in a dilemma,
What more than colour in itself could it unfold?
What was the secret behind its truth untold?

Is Red for beauty, or is it for beast?
It interests me now to know the least,
All I know is that Red is a Transition,
From anguish to pride
Red is a sensation.

Red is my colour, as it is meant to be,
No matter what the world thinks it to be,
No love lost, one Love found,
Red symbolizes life and also our wounds,
I speak it aloud with life profound,
That red is my colour, and this is what I’ve found.

Submission to the Menstrupedia blog

'Self-expression' is not a concept we usually find side by side with 'menstruation'; however, if we look at what has been done in the past, we find that Menstrupedia is actually contributing to a much larger tradition of resistance. For instance, Menstrala, by the American artist Vanessa Tiegs. Menstrala is the name of a collection of 88 paintings “affirming the hidden forbidden bright red cycle of renewal”.

Another interesting example is American feminist Gloria Steinem's[4] text If Men Could Menstruate.

“What would happen, for instance, if suddenly, magically, men could menstruate and women could not?
The answer is clear:
Menstruation would become an enviable, boast worthy, masculine event:
Men would brag about how long and how much.
Boys would mark the onset of menses, that longed- for proof of manhood,with religious and stag parties.”

Gloria Steinem
[excerpt]

Opportunities like these, enable Menstrupedia's community to actively participate in the reconfiguration of 'menstruation' as a concept and as an experience. By exposing new narratives and perspectives on the issue and by disseminating menstrual health information, the community is able to crowd source resistance and dismantle the stigma together.

Making Change through Menstrupedia

The case of Menstrupedia reminds us of Blank Noise because of its approach to change. Both locate their crises at the discursive level and seek to resolve them by creating new forms of meaning-making. They advocate for a reconsideration of 'givens', for a self-reflection on our role perpetuating these notions and for resistance against conceptual status quos: be it socially accepted culprits like 'eve-teasing', or more discrete rejects like 'menstruation'. Both seek to dismantle power structures that give one discourse preference over others, and both count with a strong gender dynamic dominating the context where these narratives unfold. They are producing a revolution in our system of meaning making, yet only producing resistance in the larger societal context they inhabit.

On the question of where is Menstrupedia's action located, Tuhin replied by pinning it at the individual level: “if a person is aware of menstruation and they know the facts, they are more likely to resist restrictions and spread awareness”. However, they still acknowledge the historicity behind menstrual awareness (as knowledge passed down from generation to generation) that precedes the project. While the introduction of Menstrupedia, to an extent, does shake up household dynamics in terms of content, it also provides tools and resources to sustain the traditional model of oral tradition and knowledge sharing within the community.

In terms of their role as change-makers ,Tuhin stated that the possibility to intervene was a result of their socio-economic status and the resources they had at hand as “educated members of the middle class with access to information and communication technologies”. Is this the role the middle class should play? I asked. To which he gave a two fold answer: First, in terms of responsibility of action: “it is a role that anyone can play depending on what kind of expertise they have. It comes to a point where [intents of change] cannot be sustained by activism if you want to achieve long term impact” And second, in terms of setting up a resilient infrastructure: “I believe we can create an infrastructure people can use and create models that can help low income groups overcome their challenges and become self-sustainable.” Both answers highlight the need for sustainability in social impact projects, hinting a retreat from wishful thinking upon the presence of technology and a more strategic allocation of skills and resources by middle class and for-profit interventions.

As far the relationship between art, punk, menstruation and technology goes; that was just a hook to get you through the unreasonable length of my blog post, but if anything, it represents an effort to portray the importance of contextuality and interdisciplinary we have been exploring throughout the series. Identifying the use of various mediums and language systems, such as different art forms and modes of self-expression, as well the acknowledgement of the theoretical and social contexts preceding and framing the project, as is feminist activism and the cultural and religious backdrop in India, contribute immensely to fill gaps in the stories of how we imagine change making today; especially at the nascence of new narratives, as we hope is the case for menstruation in a post-Menstrupedia era.

Sources:

Bhartiya, Aru: “Menstruation, Religion and Society” IJSSH: International Journal of Social Science and Humanity. Volume: Vol.3, No.6.

Bobel, Chris. "“Our Revolution Has Style”: Contemporary Menstrual Product Activists “Doing Feminism” in the Third Wave." Sex Roles 54, no. 5-6 (2006): 331-345.

Johnston-Robledo, Ingrid, and Joan C. Chrisler. "The menstrual mark: Menstruation as social stigma." Sex roles 68, no. 1-2 (2013): 9-18.

Footnotes

[1] Refer to Chris Bobel's work including New Blood: Third-Wave Feminism and the Politics of Menstruation. Access it here

[2] Johnston Robledo and Chrisler made reference to Erving Goffman's 1963 work: Stigma: Notes on the management of spoiled identity. "According to Goffman (1963), the word stigma refers to any stain or mark that sets some people apart from others; it conveys the information that those people have a defect of body or of character that spoils their appearance or identity Goffman (1963, p. 4) categorized stigmas into three types: "abominations of the body” (e.g., burns, scars, deformities), “ blemishes of individual character” (e.g., criminality, addictions), and “tribal” identities or social markers associated with marginalized groups (e.g., gender,race, sexual orientation, nationality)".

[3] For a short run through on DIY as part of the Punk Subculture, refer to Ian P. Moran's paper: Punk - The Do-it-Yourself culture."Punk as a subculture goes much further than rebellion and fashion as punks generally seek an alternative lifestyle divergent from the norms of society. The do-it-yourself, or D.I.Y. aspect of punk is one of the most important factors fueling the subculture." Access it here.

[4] Gloria Steimen is a journalist, and social and political activist who became nationally recognized as a leader of, and media spokeswoman for, the women's liberation movement in the late 1960s and 1970. Visit her official website here.

For more details visit http://editors.cis-india.org/digital-natives/making-change/menstrupedia-taboo-beautiful

Multimedia Storytellers: Panel Discussion

denisse — 2015-10-24T14:26:51Z

This post brings three storytellers together to find points of intersection between their methods. The format will be that of a panel discussion and it features: Arjun Srivathsa from Pocket Science India, Ameen Haque from the Storywallahs, and Ajay Dasgupta from The Kahani Project. They discuss technology, interpretation and action in storytelling.

CHANGE-MAKERS: Arjun Srivathsa, Ameen Haque and Ajay Dasgupta

ORGANIZATIONS:Pocket Science India, The Storywallahs and The Kahani Project

METHOD OF CHANGE: Storytelling

Over the last couple of weeks, I had the privilege of interviewing three storytellers. What struck me the most, besides from their fascinating ideas about storytelling, was how many of their ideas overlapped. As much as I would love to sit all of them in the same room and enjoy the fireworks, there are a number of logistical constraints that shut my storyteller reunion daydreams down; so for this post, I decided to be a self-appointed liaison between you and them. I will mimic this discussion by putting my conversations with them side by side, in the format of a panel discussion. Their interaction will have to happen in the realm of your imagination.

The questionnaire I used for my interviews was open-ended. I was curious to hear what they wanted to share about their work, as opposed to filtering and steering the conversation in a certain direction; so I let them take their own turn. While I clearly inquired about the relationship between storytelling and making change, it was fascinating to see each storyteller reach the question of ‘social impact' through different channels; testimony of the influence of their education and professional backgrounds in their work.

If I were to bring them together, the topic of the discussion would be: 'Technology, Interpretation and Action in Storytelling'. We briefly discussed mediation and semiotics[1] in the Pre-Production section of the Storytelling as Performance post. We mentioned then:

"mediums are combined to enhance the visibility of the message and the power of the experience of stories. [...] Each medium: video, audio, text, music, etc.- becomes “a new literate space” or “symbolic tool” storytellers use to portray narratives about the self, community and society (Hull, 2006)”

These thoughts were triggered by the work of the French philosopher, Paul Ricoeur, who considers our self-identity a result of sign mediation and interpretation. Other themes in his work include: discourse and action, temporality, narrative and identity; also useful and relevant when exploring how storytelling and reality intersect. For example, how does building a narrative develop into a discourse that mirrors our context and existence? How does the medium chosen to carry this narrative define the language system of our discourse? Finally, let’s not forget this discussion is happening amid the digital question: how does the mediation of digital technologies enable or constrain our narratives of change?

Against this background, I would like to propose a discussion around five points of intersection that came up organically* during my conversations with them.

a) The power of storytelling:
What makes it a powerful vehicle of communication? How does this practice break from more traditional strategies of information dissemination?

b) Storytelling as a vehicle to make change:
How does the practice of storytelling intervene in the social imagination of its audience? Is it the experience or the content of stories what drives the message of change forward? Where does change happen: at the value, behavioral, community or macro level?

c) The role of technology in storytelling:
What is the part technology plays in storytelling vis-a-vis traditional storytelling? Is it a static infrastructure or does it shape the force and direction of the story? How does technology influence and impact their work

d) Translating awareness to action through stories:
Can you guarantee the ideas and values imbued by the story will translate into action in the public space?

e) Influence of stories on citizenship and political participation:
Can the power of stories be leveraged to instill a sense of responsibility in the audience?

* With the exception of Arjun Srivathsa, who addressed these points in a conference I attended. He later responded to a questionnaire in which I inquired about the intersections specifically.

Introductions

We first have Arjun Srivathsa. He has a Masters in Wildlife Biology and Conservation and currently works as a Research Associate for the Centre for Wildlife Studies (CWS India). In tandem, he started Pocket Science India, an initiative that combines wildlife science with art and cartoons to promote conservation in India and disseminate information from scientific journal articles. He aims to bridge the gap between the work of scientists and people using art and humour.

Arjun: I find the world of science and scientists very cool. Finding new things, discovering and inventing ways to understand the world better is an awesome way of life. I chose a career in science for this reason, second only to my love for nature and wildlife. But the essence of science, according to me, is not just to discover, but also to communicate. Even though wildlife research in India has progressed massively in the past few decades, the only notion people have is that of exaggerated scenes from television documentaries. When I discovered that most of the work by Indian scientists on wildlife and conservation of India is making no difference to people (mostly because they are unaware), I decided to use the easiest way to bridge the gap: through humour and art.

Second speaker is Ameen Haque from The Storywallahs. In what he calls his past life, he worked for 18 years in Advertising and Brand Strategy Consulting. Ameen also has a background in theatre and now works as as storyteller for The Storywallahs.

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Finally, we have Ajay Dasgupta, the founder of The Kahani Project, who also has a background in theatre and believes listening to stories is a fundamental right of children. His team works to capture stories in audio format and make them accessible.

I will now invite them to share their thoughts on the points described above. Each panelist will respond to the questions using a different medium: Arjun will comment with text and images, Ameen will comment with video and Ajay will comment using audiobytes. The idea is for each storyteller to use the medium and language they use for their own storytelling: cartoons, body language and audio respectively, as we explore how this choice mediates how they conceptualize change. I will act as a moderator and comment on common themes in the light of Paul Ricoeur’s characteristics of narratives.

1. The Power of Storytelling

What makes it a powerful vehicle of communication?

“narrative attains full significance when it becomes a condition of temporal existence” Time and Narrative

The first characteristic of narratives according to Ricoeur is: the ability to bring independent elements and episodes together into a plot within a specific context and time. The relationship between time and narrative is addressed by the philosopher in his work 'Oneself as Another,' in which he frames narratives as the most 'faithful articulations of human time'. This leads to an understanding of time as a framework where we can locate unique events and patterns, trajectories and sequences. Our three storytellers comment on how stories are an effective mean to communicate information, and how this information resonates because it can be located in the frame of our human existence.

Arjun: Storytelling really is the nascence of any communication technique. As kids we were all told stories with bees and birds, which spoke and thought. The moral life lessons and similar “information” were served to us on these fascinating platters.

Dugongs are closely related to whales and dolphins. They are peaceful mammals that swim around gracefully and feed on sea grass.
They are categorized as “VULNERABLE” because there are not too many of them left in the world.

Find full cartoon here

At some point in life, we all seem to stop appreciating the power of storytelling. Plain reporting of information has been done to death. Even an amazing discovery written as a formal report will fail to excite audience. It is time we all get back to appreciating stories. They sell. Movies generally do better than documentaries don’t they?

Ameen:

Ajay:

2. Storytelling as a vehicle to make change

How and where does change happen?

“All action is in principle interaction [...] change happens through interaction, as others are also encouraged to change” From Text to Action

The second characteristic of narratives is how the episodes in our narratives involve contingencies that will be shaped and reformulated through the development of the story. The narratives are constructed in such a way that induce us to imagine possible events in the future and how we would act in said circumstances. This characteristic is supported by Ricoeur's understanding of the 'self' as an 'agent', who can act and influence causation by taking initiative or interfering[2] in the story. Even if the listener cannot necessarily influence the outcome of the story (unless it is participatory storytelling), it triggers thoughts about its capability to act and its ability to change future realities, as he imagines himself n the situation of its characters. This out-of-body experience is what turns story into experience.

Our storytellers comment on how stories can influence and activate our agency and enable listeners to act towards creating change.

Arjun: Of course! Like I said, it is easier to influence people when you are not being preachy. Storytelling sidesteps the moral high ground that change makers are often blamed to occupy and takes a pleasantly shrewd path, as silly as it may sound.


#2: Increase in wildlife tourism has been brought about by the increasing population of the ‘Tourist’. This species is easy to recognize (see figure). The species has created an ecosystem of its own. It eats any kind of high or low profile food. Lives in resorts. Seeks charismatic animals like the tiger. Its daily activity involves excessive use of its camera. This species facilitates wildlife tourism	#9: Wildlife tourism is an excellent way to expose people of India and abroad to its rich natural heritage [...] We definitely need to regulate the number of tourists to avoid crowding in the forests, but we also need to educate tourists, especially the first-timers, about wildlife and its conservation. The tourist can be an important tool in conservation – let’s not let it go waste!"

#2: Increase in wildlife tourism has been brought about by the increasing population of the ‘Tourist’. This species is easy to recognize (see figure). The species has created an ecosystem of its own. It eats any kind of high or low profile food. Lives in resorts. Seeks charismatic animals like the tiger. Its daily activity involves excessive use of its camera. This species facilitates wildlife tourism

#9: Wildlife tourism is an excellent way to expose people of India and abroad to its rich natural heritage [...] We definitely need to regulate the number of tourists to avoid crowding in the forests, but we also need to educate tourists, especially the first-timers, about wildlife and its conservation. The tourist can be an important tool in conservation – let’s not let it go waste!"

Find full cartoon here.

To the question of where we locate change, it depends on what this change is. Through my work, I often target individuals and smaller communities (say students, villagers etc.). I don't necessarily grab my paintbrush and declare that I will change the world. My idea of change is a tailored, targeted and therefore an efficient influence on individuals.

Ameen:

Ajay:

3. The role of technology in storytelling

How does technology influence and impact your work?

Ricoeur’s thoughts on the relationship between text and action, makes us reconsider how we think about ‘text’ and how this reading can be applied to technology. According to him, the distinction between text and action is not at the linguistic, but at the discursive level. This is how he differentiates language from discourse:

	Language	Discourse
Structure	A system: timeless and static	Located at a given time and moment
Composition	A sequence of signs	A sequence of events that describe, claim and represent the world
Meaning	Refers to signs	Refers to the world
Communication	Provides codes for communication. Necessary but not sufficient	Communicates

Using these working definitions, we can understand the medium as a language: a system that provides us with signs and codes for communication. A creative use of language and mediums will hence, enable us to create narratives and produce meaning (which will be generated and negotiated by the audience). Technology is in this case our language, and how each storyteller uses it determines new ways to create meaning: experiences, connections and associations with and within their stories. We now ask them if/how the use of this 'language' mediates and impacts their work.

Arjun: Technology is the best facilitator in the realm of my science-art-communication. I depend on it extensively, to first educate myself. Then to create artwork (computer, tablet, smartphone). And then eventually I depend heavily on social media to broadcast my work. I will definitely credit the power of technology for fostering and enabling effective communication.

# 11: The story of Ajoba was carried far and wide in newspapers, television news and the internet. Find full cartoon here.

In my capacity, I feel most confident targeting students and urban youth. But thanks to the power of social media, putting my work out there has grabbed the attention of change-makers who are capable of things that is beyond my scope. This has led to collaborations through which the reach has become wider. Teachers use my art work in their classes, some organisations are using it in forest department buildings to educate visitors, some local groups have translated my work into regional languages.

Ameen:

Ajay:

4. Translating awareness into action through stories

Can you guarantee the ideas and values imbued by the story translate into action in the public space?

“what must be the nature of action...if it is to be read in terms of change in the world?” From Text to Action

So far they have told us about the power and content of stories. However, we have yet to find out what is it in stories that make listeners translate fiction into real life action. Ricoeur's final characteristic of narratives points us in the direction of empathy and interpretation.

Like discourse, action is open to interpretation. He posits that characters of our stories rise to the status of ‘persons’ when we evaluate their actions, including their doings and sufferings. This ethical verdict determines the identity of the character in the eyes of the audience (above any other physical or emotional characteristics) and this is what ultimately adds meaning to the events of the story, as it inspires the audience to emulate or reject this behavior through their actions.

We asked our storytellers their thoughts on how to translate stories' messages into meaningful action, or if it was even possible to guarantee this transition to begin with:

Arjun: I don’t [know]. One never does, I feel. But a lot of good awareness programs have made me change little things in my life. The people or groups who initiated those campaigns don't know of this, do they? This is somewhat similar. I believe that even if ONE person in the thousand who view my work gets influenced into making little changes, then it was worth my time and effort.

Ameen:

Ajay: (Ajay commented on the impact of stories while we were discussing how to gauge the impact of his work. In our first conversation he said: "Change is happening but there are no tests that can measure it and quantify it." and he elaborates on this idea below:)

5. Influence of stories on citizenship and political participation

Can the power of stories be leveraged to instill a sense of responsibility in the audience?

"You can only achieve power in common by including the opinions of as many people as possible in the discourse"

Finally, as stated in the brief of the project on methods for change, we are also interested in defining how political participation should be manifested in the public space. Ricoeur frames political action as a result of discourse and political deliberation.For a brief discussion of the relationship between storytelling and our political identity visit Part 2 of Storytelling as Performance.)

This last section captures the storytellers' point of view on how stories may affect our sense of citizenship and political responsibility.

Arjun: We are living in a society which is becoming increasingly insensitive and arrogant. There seems to be no time to stop and see the big picture: what are we doing? are our demands and lifestyles sustainable? Is the future generation secure? Impacts of our actions on the natural world.


#1: Most of us love seafood. And why shouldn't we? It tops the charts as some of the most delicious delicacies in the world! It so happens that we rarely think about what goes on “behind-the-scenes” and take many things for granted. The story behind how food reaches your plate is quite a scary one!	#12: So next time you feel like a getting a seafood dinner, do it with some perspective.

Find full cartoon here

Ameen:

Ajay:

Closing Remarks

I hope you enjoyed reading, watching and listening these three wonderful storytellers share their ideas on technology, interpretation and action. The question that remains unresolved is whether the effect of the story is shaped by the use of technology or not. At the end of the day it is the interpretation of stories -more than what it is said and how it is being said- what will determine the sustainability of these intents for change. The answers of our storytellers reinforce the notion that technology is a system, a language, a medium that transports our messages and intentions, but that inherently lacks the ability to provide guarantees for action and sway users into a lifestyle of responsible citizenship the second they pull out from their cartoon, screen or mp3.

The box below includes a quick run through the main ideas discussed throughout the post:

1. On the power of storytelling:

Arjun argues that storytelling is the origin of all communication techniques, and this makes it extremely attractive for the public.
Both Ajay and Ameen bring up the ability to influence behavior, shape the minds of people and transmit experiences, values and beliefs.
Both also brought up how dominant religions, ideologies, markets governments use storytelling to build movements and sustain their support
Finally Ajay comments on the issue of access: stories are powerful yet only a small share of stories are being told Hence, the need for this method to become more pervasive.

2. Storytelling as a vehicle for change:
Each storyteller locates change in different yet complementary spaces:

Arjun believes it must occur at the community level and hence the approach (stories) must be tailored and targeted in order to achieve an effective influence. His approach to change is very contextual.
Ameen locates it at the behavioral level; in our ability to make decisions and choices. His approach to change is based on how we use information from stories to interact with our surroundings.
Ajay locates it at the value level: He believes stories should influence us to adjust our values and only then, we will shape our behavior accordingly.

3. Role of technology:
We approached technology as a 'text' and as a 'language' that creates new possibilities for meaning and interpretation.

For Arjun and Ajay, technology enabled them to connect with other organizations and increased possibilities for partnerships and collaborations.

The three of them believe technology is an accelerator of the journey of stories and that it enables them to reach a larger audience.
Ameen argued that each medium requires different fluencies, and that the language of each medium should be adapted for the story. For example, a story will be told in different ways if using body language, video, audio, etc. He uses the example of the Twitter adaption of the Mahabharata.
Ajay closes by noting that although technology enables, it cannot replace the storyteller.

4. Translating awareness into action

Arjun and Ameen comment on the power of effectively and positively influencing one person. They believe the impact will exponentially spread and grow through that person's network or community.
Arjun believes you can guarantee it will turn into action.
Ameen believes you need to move them and inspire them through your characters to the point they feel they can be the hero of that story and act accordingly.
Ajay takes a more pragmatic approach towards action and shares some of the activities The Kahani Project uses to complement his storytelling sessions, such as: story-thons, story-booths and interactive storytelling, where they engage the audience in the production of their own stories.

5. Impact of storytelling on citizenship and political participation

Arun and Ajay believe this will come as a result of self-reflection and an evaluation of our impact in the world.
Ameen believes effective stories transmit the 'responsibility of action' through rhetoric. He uses the example of the popularity of India Against Corruption movement.
Ajay believes storytelling is a humanizing force that has the power of healing. He recommends institutions should utilize this method to spread confidence and inclusion among society and particularly with excluded groups.

Footnotes

[1] Semiotics is defined as the study of signs and symbols and their use or interpretation. It is the study of making meaning and is essential to understand communication processes. While we will not look at any specific semiotics theory, we will focus on how stories create meaning through different signs and mediums, and how this meaning can be leveraged for making change.

[2] Refer to Stanford Encyclopedia of Philosophy’s page on Paul Ricoeur and the section on ‘Selves and Agents’ to learn more about how action is mediated by causation, interference and intervention. Some interesting thoughts that inspired the above post

“What must be the nature of the world … if human beings are able to introduce changes into it?. Ricoeur adopts the analysis of interference or intervention that G. H. von Wright gives in Explanation and Understanding, and shows that for there to be interference, there must be both: an ongoing anterior established order or course of things and a human doing that somehow intervenes in and disturbs that order. Moreover, interference is always purposeful. Hence an interference is not merely ascribable to an agent. It is also imputable to the agent as the one whose purpose motivates the interference.”

“The second crucial question about action is “What must be the nature of action … if it is to be read in terms of a change in the world?” Ricoeur argues that every action involves initiative, i.e., “an intervention of the agent of action into the course of the world, an intervention that effectively causes changes in the world” (Oneself as Another, 109, translation modified). Initiative requires a bodily agent possessing specific capabilities and vulnerabilities who inhabits some concrete worldly situation.”

Sources:

Dauenhauer, Bernard and Pellauer, David, "Paul Ricoeur", The Stanford Encyclopedia of Philosophy (Winter 2012 Edition), Edward N. Zalta (ed.), URL = <http://plato.stanford.edu/archives/win2012/entries/ricoeur/>.

For more details visit http://editors.cis-india.org/digital-natives/making-change/multimedia-storytellers

Bridging the Information Divide - Political Quotient

denisse — 2015-10-24T14:28:06Z

On this post, we will unpack 'information poverty'- a problem lying at the very foundation of the crises that inspired this project and a barrier impacting political action. We interview Surabhi HR, the founder director of the political consulting firm Political Quotient, an initiative that seeks to change how youth interacts with politics in India

CHANGE-MAKER: Surabhi H R

ORGANIZATION: Political Quotient

METHOD OF CHANGE: Building an information service for citizen grievances, designed to keep elected representatives accountable for what happens in their constituency.

STRATEGY OF CHANGE: Building a new breed of politically conscious youth in India through technology and an interdisciplinary approach to change.

The deeper we delve into this project, the more the ‘information question’ rises to the surface as the decisive factor shaping political participation in democracies. Most of the initiatives we have learned about are focused on providing spaces, resources and opportunities to enable voices, participation and richer exchanges of information and knowledge. Yet, framing these as ‘empowering’ overlooks citizens who are trapped in an information gap or suffocated by an information overflow. People who find themselves in either side of the spectrum, are for the most part discouraged from engaging with this information, participating in public discussions (Jaeger, 2005), and do not have the same political opportunities as people with wider and freer access to information.

As we continue to explore how youth is redefining civic action in digital and information societies, we must thoroughly understand the different ways in which information barriers are affecting political action. On this post, we will go over a short glossary of terms that will help us understand information poverty better- a problem lying at the very foundation of the crises that inspired this project. These terms will be somewhat similar to each other, but will be unpacked from three different points of view, describing the implications of information poverty for social justice, technology disparity and democracy. The glossary will be coupled by our conversation with Surabhi HR, the founder director of the political consulting firm Political Quotient, an initiative that seeks to change how youth interacts with politics in India. Her background in Economics added new nuances to our analysis, as we explore the workings of political action through the lenses of economic theory.

Political Quotient

Political Quotient wants to “build a new breed of politically conscious youth that engages with the political system and equips them with the necessary skills to do so”. They have been running two programs: the ‘Political Internship Programme’ where young people have the opportunity to join party lines and support with legislative research, performance auditing, media management and event organization. And the second program is ‘Politicking’, in which they organize Google hangouts and panels between student leaders, political commentators, and party heads to debate and discuss policy-making and politics.

Now PQ is moving on to a new phase, in which they recognize it is not only youth who must be empowered. Similarly to Janaagraha, they also believe there must be an information structure in place to support elected representatives, who have been chosen to govern without the resources to effectively do so. “Things are changing, elected representatives are being held accountable, asked to be more transparent and to be more active, but the honest truth is they don’t have the necessary support to do this” comments Surabhi on the situation that led her and her team to develop a set of services and products to engage people in direct conversation with their elected representatives. These including the following:

a) A grievance addressing service: designed to keep elected representatives accountable for what happens in their constituency. Citizen grievances can be sent by e-mail, smartphone, sms, etc. to the elected representative’s office, where it will reach a multi-platform software that redresses the grievance to the right department; (for example, if the grievance is related to a tree fall, it will be redressed to the forestry department as opposed to staying in the MLA office). The whole process will be transparent, as both the citizen and the MLA will be able to track the status of the complaint, from the day it was issued to the day it was implemented, using technology.

b) A government schemes and subsidies information service: Citizens will have access to information about schemes through digital technologies, and find out if it is reaching the right beneficiaries.

Glossary:

(or crash course on concepts we should be familiar with when discussing making change in information societies)

To understand what information poverty is and how Political Quotient’s intervention in the information landscape will impact political action, will refer to the work of Johannes Britz, Doctor in Information Science and that of Anthony Downs, Economist specialist in public policy and public administration. This choice is inspired by a natural tension in our research as we continue to negotiate: what change ‘should’ look like from the lens of social justice and sustainable development, and what the ecosystem of change actually looks like when we deconstruct the political and economic structures enabling and constraining intents of change.

1.Information poverty:
According to Johannes Britz, : “the situation in which individuals and communities do not have the skills, abilities or material means to obtain efficient access to information, interpret it and apply it.”

Britz believes that information poverty must be addressed from a social justice perspective that considers the social, political and economic consequences of lack of information for our ability to fulfill our capabilities and freedoms. He posits a 'fair information society' as an ideal, in which social institutions work towards eradicating the four main characteristics of information- poor societies (See box below)

Characteristics of information-poor societies

1. Lack of essential information
2. Lack of financial capital to access information
3. Lack of technical infrastructure to access information
4. Lack of intellectual capacity to filter and evaluate
the benefits of information

The third characteristic: 'inefficient information infrastructures' is the main gap, both Janaagraha and Political Quotient, are addressing in urban India. They are both providing services to connect the citizen with their elected representatives; establishing a reliable exchange of information between parties, and as a consequence, more autonomy, transparency and accountability in the governance process.

How does Political Quotient brings us closer to a fairer information landscape in governance? Surabhi responds: “The [grievance addressing] system is using the benefits of filling the information gap to create tangible assets: greater accountability, interaction, participation in the citizen-elected representative relationship and thereby fundamentally changing the way they interact.”

Following Britz's reading of John Rawls' categories of justice[1]. PQ’s work addresses social justice in the following ways:

Recognition and participation: Enhancing the citizen’s ability to file a complaint is in itself an act of recognition of the citizen’s power to affect its own environment and his possibility to participate in the governance process.
Reciprocity: The system enables interaction between the elected representative and the citizen, setting forth reciprocity, transparency and a horizontal platform for exchanges where both parties manage the same information.
Development of capabilities: Assuming a successful implementation, grievances addressed imply the realization of the power of the citizen and a more functional infrastructure that enables their development as individuals.
Distribution and enablement: Assuming all citizens in Karnataka have access to ICTs, this service distributes power and bridges the distance between them and the government.

"In a society where we depend on the creation, access and manipulation of information, [lack of information] questions the fundamental freedoms of people”. Britz, 2004

While all these are highly idealistic assumptions, the last one is the most problematic (in a country where the Internet and mobile penetration rate remain as low as 16% and 26% respectively). While information and communication technologies do play an important role in bridging the gap between those who have access and produce information and those who don’t, as Britz outlines, the growth of ICT’s takes information poverty to a “whole new dimension”; in most cases dividing the info-haves and the info-have nots even further. Britz ideal of an fair information society is what we aspire to, yet there are structural limitations in place which might prevent information-based initiatives, such as Political Quotient, from achieving its social justice objectives.

2.Information Poverty
Information poverty can also be thought of as ‘information inequity’, which for the last 20 years has been strongly correlated to the digital divide. From this perspective, we can define it as the “economic inequality between groups in terms of access to and use of knowledge and ICTs.”

Analyzing information precariousness from the technology perspective brings us to the elements contributing to the digital divide and how they are affecting our ability to be informed by and of digital technologies. According to Britz, the three main elements contributing to the divide are the following:

Factors Contributing to Digital Divide

a) Connectivity: Lack of infrastructure and material access to ICTs
b) Content: Inability to access content because it is unaffordable, unavailable or unsuitable.
c) Human approach: Lack of education and digital literacy to understand and use information and data as knowledge.

This is a paramount consideration for Political Quotient if they aspire to reach all the constituencies in Karnataka; both rural and urban. Surabhi recognizes the firm will have to overcome the socioeconomic barriers that impede a pervasive adoption of her product. “When one travels between rural and urban, the differences are many. Nothing has been done on the ground and there is a lot of potential. What is encouraging is that they want to learn.” This limitation is conflicting with the amount of information the stakeholders of this project need to handle in order to successfully bridge the information gap (between the elected representatives and the citizens) and have it be a “mutually beneficial relationship between the voter and the voted” as they envision:

Information stakeholders need in order to use this service
Infographic generated using info.gram

While the service PQ is developing seeks to leverage technology to bridge this gap, digital illiteracy might not only prevent citizens from using the system, but could potentially exclude them further from the democratic process. As Shah posits in the project’s thought piece (on increasing the access to ICTS): “the analogue citizen is expected to transition to the emerging new paradigms: earlier categories of discrimination or exclusion are now replaced by technology exclusion.” The team plans to work with their clients (representatives) in digital technologies and organizational skills capacity building, yet an information inequity strategy needs to be put in place in order to guarantee the fulfillment of all the stakeholders’ capabilities -particularly equitable participation from the citizen’s front.

3. Information Poverty:
Information poverty can also take the economic avatar of ‘imperfect knowledge’. According to Anthony Downs, “lack of complete information on which to base decisions is a condition so basic to human life that it influences the structure of almost every social institution”.

Downs' perspective is based on public choice theory, which is “the use of economic tools to deal with traditional problems in political science”. This is a subset of positive political theory, that models voters, bureaucrats and politicians as self-interested. He posits in his work ‘Economic Theory for Political Action in a Democracy’ that political parties in democracies formulate policy and serve interest groups merely as a means to gaining votes.

Surabhi and her team align with this thinking: “Politics is not benevolent; ours is a for-profit model that seeks to engage with the elected representative in providing him a mechanism to ensure that he gets more votes. At the same time, we also engage with citizens in ensuring that their interests and issues are looked into. Our basis is that politicians work for votes and the same should be leveraged to solve problems”. Downs’ thesis is that given these assumptions, a democracy –a political system where the parties compete for the control of the government –can only function to its fullest potential when there is perfect information and information is costless. This is what makes democracy the gold standard of governance and the great model on paper that promises to secure our equality and freedoms.

Yet, democracy does not cease to bring disappointment and a sense of helplessness towards politics amongst youth. The advent of digital technologies has been a glimpse of hope for their political engagement, and this entire research is grounded on the question of how is it they can renew trust and mobilize youth towards civic engagement. A first step towards this direction is assuming the inherent faults in the system, as opposed to focusing on citizen apathy. Democracy has been implemented in a system where there is imperfect knowledge and where there is a high degree of both voluntary and involuntary ignorance [2],. This, according to Downs, means that:

Consequences of imperfect knowledge in governance

Parties do not know what citizens want
Citizens do not always know what the government is doing or should be doing
Information to overcome this gap is costly

“Ignorance of politics is not a result of unpatriotic apathy, rather it is a highly rational response to the fats of political life in a large democracy” Downs, 1957

If information is costly, so is democracy. The highest risk of deeming citizens apathetic is ignoring the information barriers that prevent them from participating fairly in decision-making processes. Political Quotient cannot intervene by encouraging citizens to be informed, but it can provide them with tools to bring them closer to constituency related information, bringing down the costs of both participation and information. As put by Surabhi: “We want to be an ally of the political system. They need to do good. They are there for 5 years and need to do something.”

Making Change

While my glossary of terms may seem repetitive (I did define the same term three times), I want to make an emphasis on how important it is to unpack our concepts through various lens of analysis. We started this project exploring multi-stakeholderism and partnerships on the ground, however we are naturally moving on to spaces of knowledge collaboration where change is conceived through the amalgamation of different disciplines. These convergences do not necessarily happen in the most visible ways though, and one of the project’s objectives is to identify undocumented yet significant interventions to make change in the landscape of information societies.

Political Quotient’s initiative breaks the following paradigms in the discourse of 'change in the digital era':

a) It removes the spotlight from the citizen: while the focus of the project is to level citizens-citizen and citizen-government power relations (in terms of access to information), the political firm is focusing on improving the efficiency of the government apparatus, which brings new light to how 'citizen action' unfolds in the context of urban governance.

b) Political Quotient’s methods are far from what we see in the ‘spectacle imperative’ where the intent for change is scaled up through visibility in the public sphere. The firm was conceived in the private sector and its work will take place from within the elected representative’s offices.

c) The firm, in the same way as Vita Beans, applies an interdisciplinary approach to the design of its technology. (Fun fact: Political Quotient is working alongside Amruth’s team to create mobile applications for the service; which means the infrastructure will include both behavioural science and economic thinking behind its design. Read one of our previous posts, to learn more about Amruth's approach to change and digital design)

d) Technology is indeed framing their understanding of change, but in this case, the question is how technology can be amplified by human behaviour and education, as opposed to how technology determines or amplifies our ability to make change as it is commonly conceived.

Not including an analysis of information poverty, and how it both inspires and limits intents of change, devoids the project from understanding the dynamic nature of information and how it interferes in social justice and political action. Furthermore, info-poverty is not a condition characteristic of digital and information societies. Our ability to access information has always determined our dexterity to navigate institutions and infrastructures; indistinctive of what technologies are available at the time. We hope that Political Quotient’s initiative locates not only the information gaps, but also the inherent obstacles the digital divide might represent for their work, and as stated by Surabhi in their theory of change, take them “as an opportunity for a solution. Going from mere ideas to action”. We wish them the best and will follow up on them after June, once the new elected representatives are in office, to see the extent to which information poverty has been addressed through their service.

Footnotes:

[1] Britz based his categorization in John Rawls work on principles of justice. Particularly on 'A Theory of Justice' a work of political philosophy and ethics where he discusses inequality, distributive justice and his theory of Justice as Fairness. We did not refer to his work for this post, but it is worth a read in the context of the digital divide and the question of fair redistribution of digital technologies.

[2] Read more on voluntary or involuntary lack of knowledge in Downs' work on economic theory and political action. Particularly his reading on persuasion, ideologies and rational ignorance -in a context of imperfect knowledge and democracy. Some interesting ideas on persuasion: "Persuasion can only occur in the midst of ignorance; reality is: there are votes who are less informed than others and they need more facts; and we are mostly approached by biased versions of facts" and on rational ignorance: "when information is costly, no decision-maker can afford to know everything [...] ignorance of politics is not a result of unpatriotic apathy; rather it is a highly rational response to the facts of political life in a large democracy".

Sources

1. Britz, Johannes J. "To know or not to know: a moral reflection on information poverty." Journal of Information Science 30, no. 3 (2004): 192-204.

2. Downs, Anthony. "An economic theory of political action in a democracy." The Journal of Political Economy (1957): 135-150.

3. Jaeger, Paul T., and Kim M. Thompson. "Social information behavior and the democratic process: Information poverty, normative behavior, and electronic government in the United States." Library & Information Science Research 26, no. 1 (2005): 94-107.

4. Norris, Pippa. Digital divide: Civic engagement, information poverty, and the Internet worldwide. Cambridge University Press, 2001.

5. Shah, Nishant “Whose Change is it Anyways? Hivos Knowledge Program. April 30, 2013.

For more details visit http://editors.cis-india.org/digital-natives/making-change/information-divide-political-quotient

Information Structures for Citizen Participation - Janaagraha

denisse — 2015-10-24T14:28:47Z

In our efforts to understand how change is conceptualized in the digital era, we find a growing emphasis on the role of effective information structures to empower the citizen and the government. We interview Joylita Saldanha from Janaagraha to answer questions around information, participation and e-governance.

CHANGE-MAKER:Interview with Joylita Saldanha

ORGANIZATION: Janaagraha - I change my city

METHOD OF CHANGE: Online platforms to enable communication between the citizen and the government.

STRATEGY OF CHANGE:Empower the government -create resources to help them do what the citizens expect them to do.

10 posts into the project, we are identifying the most outstanding patterns between processes of change. One of the themes that comes up often is: information management. How do we translate data to information, and information to knowledge? What is the best way to produce, consume and disseminate information? How does visible information lead to better mechanisms of participation in democracy? As the topic recurs in my conversations with change-makers, I have even reflected about the way that I display the research outputs of this project, and have adapted the format of these articles to make them as interactive and accessible as possible. Why? Because we believe this research is an entry point for a wider conversation around different ways to understand ‘making change’, and in order to produce this knowledge we need different actors to take part in the conversation. Hence, the format of our information must be (visually) persuasive enough to sway the readers into at least reading the article, and encourage their engagement, interaction and participation.

This is also the rationale behind digital information platforms, including e-governance. Governments, authorities and organizations are devising new ways of presenting their information and making their services more accessible and interactive for the public. According to the UNESCO’s definition, e-governance is the public sector’s use of information and communication technology with the aim of:

Improving information and service delivery
Encouraging citizen participation in decision-making processes
Making governments accountable, transparent and effective

What is e-governance?
By the IDRC and IdeaCorp

India has its own National e-governance plan in place. It’s ambitious in scope:

“a massive country-wide infrastructure reaching down to the remotest of villages is evolving, and large-scale digitization of records is taking place to enable easy, reliable access over the internet. The ultimate objective is to bring public services closer home to citizens”.

Information and Urban Governance

(This section will be revised)

The question on information management is key in the analysis of citizen action in emerging information societies. This project acknowledged from its inception that the information flow of networks is changing and shaping the dynamics of state-citizen-market relationships (Shah, 2014). I will refer to Yochai Benkler’s The Wealth of Networks, to revisit the information economy, as it has been a recurrent reference in my analyses throughout the project, and it will be a useful benchmark to cross-reference findings in the future. On this opportunity, I would like to highlight his views on the role of information flow in democratic societies:

“The basic claim is that the diversity of ways of organizing information production and use, opens a range of possibilities for pursuing the core political values of liberal societies-individual freedom, a more genuinely participatory political system, a critical culture, and social justice” Benkler, 2006

Enabling a smoother and more transparent information flow, according to his work, has the following effects on citizen’s participation:

1. Autonomy: Access to information enables citizens to perceive a wider range of possibilities and options against which they can gauge their choices. This is particularly important when the citizen participates in decision-making processes.

2. Democracy: The emergence of an information economy, creates information structures that are not only an alternative to mass media, as Benkler states, but I would like to add are also alternative to government-run e-governance platforms that cannot fully cater to citizens' need for participation and debate. Creating an accessible and participatory information structure also creates a space that fosters public discussion, and hence, the expression of our political nature. (Visit Storytelling as Performance Part 2 for a larger exploration of the political in the public space)

3. Human justice: The freedom to access basic resources and services, allows us to fulfil our capabilities in society, including producing our own information, as well as improving our well-being by accessing information about health, education, public infrastructure, etc.

These three characteristics can be very well tied up with the three objectives of e-governance outlined above: wider information delivery, citizen participation and government accountability. Citizens aspire to access information that enables them to make good choices and participate in conversations that affect their livelihoods. For this reason, we find a common goal among the change actors (interviewed in the series), is devising new modes to engage with government-related information that complement or replace government-owned platforms.

Civil Society' and E-governance

One of the best known examples of these initiatives have been spearheaded by the Bangalore-based NGO: Janaagraha. the Centre for Citizenship and Democracy.

Image courtesy of Duke University website

The organization works to improve the quality of life in Indian cities and towns, by improving the information around infrastructure and services; and citizenship. We interviewed Joylita Saldanha, who works for the NGO’s leadership team to learn more about Janaagraha’s views on the role of information for urban governance, based on the experience of platforms such as I change my city. Her perspective c aught me off guard, as she framed the problem in urban governance from a somewhat unconventional angle:

Joylita Saldanha

Janaagraha's Leadership Team

Experience conceptualizing and
building Mobile and Web products in Los Angeles and Bangalore

Believes technology is a great lever and enabler.
Sees potential in technology to drive community action at the ground level

Whenever we talk about social change, participation and democracy, we root for the discourse that works to empower the citizen. Janaagraha finds this assumption incomplete. Saldanha suggests it is our role to find new ways to empower the government and help them do their job: "One citizen cannot be always an agent of change so we need communities coming together [...] We want to look at how to get citizens involved, because we can’t keep blaming the government if we don’t participate. We need to help them do what they do".

Read this short interview to get a glimpse of the information structures Janaagraha is building to empower the government.

Interview:

In order to gauge the extent to which Janaagraha is empowering and enabling the government to make information accessible for the public, we will look at how their online platforms are improving e-governance, based on the three characteristics outlined in the UNESCO definition and the three characteristics of effective information economies outlined by Benkler.

Stage 1: Improving information delivery

How does I change my city tackle this information crisis?

JS: Janaagraha wants to improve the quality of life in two ways:

Improving the quality of infrastructure.
Improving the quality of citizenship and citizen engagement.

We look at I change my city as something that enables citizens and governments to be more transparent for each other. Janaagraha can’t be everywhere, but technology crosscuts all the programs to allow us to roll it out to other cities.

How does Janaagraha know what information people need?

JS:We have a Net Plus Roots approach:

Stage	Roots: Information transactions at the grassroots level	Net: Information transactions through technology
Process	Reach out to communities and engage with them Community outreach and advocacy teams contacts the government Get the government and the citizen connected Send out citizen reports to government Follow up with the government to get responses Share responses with the citizens	We take all learnings from the grassroots and apply them to technology. The design/product team in place does customer research. Look at google keywords and try to understand what people are searching for Disseminate that content with citizens
Example	Crisis: Low voting turn out. Roots intervention: Look at where people go to enroll for voting and how we can clean up the electoral role at the grassroots level. Net intervention: Jaagte Raho: A portal People can register online to vote.	Crisis: How to get a driving license in Bangalore. Roots intervention: People were not getting them because they don’t know the correct process or what to do. They don’t know the hows or the whys. Net intervention We created a section called How To and put the process of a) How to get a driving license b) why do you go and get a driving license c) what are the documents you need to carry.

Right now we are playing the role of facilitator, but eventually we don’t want to be those facilitators. We want these platforms to be bridges between the citizen and the government.

My only problem with this is that an information structure based and reliant on digital technologies will only allow the interests of the middle class to permeate the system. How will information from other groups feed into the structure?

JS: We definitely want to enable access for everyone, but we don’t want a duplication of efforts. If the road is broken; even if one person complains and gets that pothole fixed then the road will be good for everyone to use. At the end of the day what we want people is to participate. From then we can take it to the next level and ask: ok what are we really missing in terms of planning? where are we missing participatory budgeting? where can we involve everybody: not only the urban but everybody. That’s what it takes it to the next level.

Stage 2: Encouraging citizen participation in decision-making processes

How does access to information improve urban governance?

JS: A very basic important aspect of where you live is to find which is your ward who is your electoral representative and what does he do. People don’t even know which ward they are living in, which is their assembly constituency, etc. Engaging with the electoral representative, then engaging with civic agencies. These are things you need to have in place before we start looking beyond this.

And you are facilitating this information?

JS: Yes, we are trying to map out services in the neighborhood and give more information about this. We have Municipal Commissions in Bangalore, and most people don’t know where these agencies are located, so our survey team went out found the offices and mapped them.

We use maps a lot because we make a lot of emphasis in spatial data. We want people to participate: tell us where their the park or playground is, locate it and then we take this information and find out: what is the budget allocated for this park, when was the last clean up, what is the future of this park, etc. At the same time, we want the citizen to tell us about its state and their wish-lists for this park.

You mention spatial data. What is the best way to use it? and who should manage it?

One thing we see when we interact with civic agencies or electoral, is that most of them don’t have a grasp of the analytics to understand what is the ground level situation, and that is where we come in. We have an information structure in place and we make data accessible. This helps representatives understand what are the patterns: a) what are the trends, b) where are their successes, c) where are their failures. Data needs to play a major role in how we take our decisions. It cannot be intuitively thought out.

Stage 3: Making governments accountable and transparent

How can these resources make the government more accountable?

We need more [information] systems in place to identify what is accessible in terms of services and infrastructures. First step is making things transparent; and making elected representatives, civic agencies, citizens -all these people accountable. We believe that accountability and participation goes hand in hand. You need to participate in order to make it accountable. The process of engagement is empowering for the citizen once they realize they can bring about change."

It takes time to get things done; change happens very slowly. And we can’t keep blaming the government if we don’t participate. We don’t lend them a hand, and let’s be honest, we probably don’t have the resources. So, how do we enable the government? How do we empower them? That’s something Janaagraha works for: helping the government do what they need to do.

***********

The next interview will feature Surabhi HR from Political Quotient, an organization working to redefine how youth engage with politics in the digital era. We will refer back to the characteristics about information economies and e-governance outlined on this post and use Janaagraha's experience as a backdrop, to explore the work PQ is doing: organizing spatial data, improving information structures for the government and bridging communication between citizens and their elected representatives.

Sources:

Benkler, Yochai. The wealth of networks: How social production transforms markets and freedom. Yale University Press, 2006.

Shah, Nishant “Whose Change is it Anyways? Hivos Knowledge Program. April 30, 2013.

For more details visit http://editors.cis-india.org/digital-natives/making-change/information-structures-janaagraha

Digital Design: Human Behavior vs. Technology - Vita Beans

denisse — 2015-10-24T14:29:23Z

What comes first? Understanding human behavior and communication patterns to design digital technologies? Or should our technologies have the innate capacity to adapt to the profiles of all its potential users? This post will look at accessibility challenges for digital immigrants and the importance of behavioral science for the design of digital technologies. We interview Amruth Bagali Ravindranath from Vita Beans.

CHANGE-MAKER: Amruth B R

PRODUCT:
Vita Beans and Guru G

METHOD OF CHANGE:
Borrow elements from behavioral science and social marketing to make technology more intuitive.

STRATEGY OF CHANGE:
Make technology easy to use, fun and effective.

Chirptoons: Create Cartoons in a Jiffy. Designed by Vita Beans
(The animation seems to be skipping a few lines. Check box below for a transcript)
Design your own here: http://bit.ly/1dOEpPo

Transcript of animation:

Ajoy: Hi!
Usha: Hi! What will we talk about today?
Ajoy: We will learn to design digital stories!
Usha: What do you mean by digital stories?
Ajoy: What we are doing right now!.
Telling a story through a digital medium.
Usha: Oh! But what is so complicated about that?
You write a story and then you post it online What’s
the big deal?
Ajoy: This is true. But you want everyone to access
your story right?
Usha: Yes! Of course!
Ajoy: Then you need to think about your audience!
Are you sure they all know how to use this technology?
Usha: Well...no, not really.
Ajoy: Do you know what makes it challenging for them?
Or how to adapt technology to make it easier?
Usha: Eh, no...no clue :(
Ajoy: Then read on.Today we will take a step back.
We must think about human behaviour first!
and then design our technology accordingly.
Usha: Sounds good! Let's do it.

First off, apologies for such a feeble and sad animation. When I was given access to Chirptoons, I was quite confident I would be able to produce a somewhat interesting introduction to this post and get you excited about our next interview. However, between first-time user friction and a couple of glitches in the program, I found myself -a semi-savvy digital native who has been using technology, almost every day of her life, for the last 15 years- struggling to create the cartoon and clearly failing at it. The biggest challenge was translating what I had in mind into a digital format (The demo was very straightforward. I was just particularly inept), and it was frustrating to the point I decided to drop it, leave it as is, publish my unfinished cartoon and turn this post into a reflection on 'design challenges behind digital storytelling', so I could move on with my life.

What I experienced with Chirptoons is what many users: both digital natives and immigrants constantly face due to the pace at which new digital technologies are emerging. While the privileged demographic who has physical access to technology has a decent knowledge of basic web browsing and document processing features, there is still a very large gap in accessibility in terms of how to navigate more complex formats. At the end of the day, producers retain the creative power and determine the functions and flexibility of the technologies we use in the day to day. Just think of Facebook and its constant interface updates. We have all felt the wrenching need for that 'dislike' button to make our interactions a tad more honest, yet we have no power to create it or change Facebook's format to one that enables our needs better.

So far, we have explored information from different angles: as activism, as visual design, as stories; and how digital technologies have been used strategically to disseminate it. However, our analysis is lacking a better understanding of the digital. We have been focusing on citizens as technology 'consumers', and we have not looked at whether digital infrastructures are accessible enough for users to become 'producers'. The question is: how do we do this: how do we engage different users with different digital literacy levels, skills and aptitudes in the production of digital content? With this post we bring a new topic into our series: accessibility and Information infrastructures. This one will focus on design and the role of behavioural science. Our interview with Amruth Bagali Ravindranath, brought a very unique perspective into the conversation, from which I would like to highlight three points:

a) The importance of behavioral science for design. Amruth stressed why we need a thorough understanding of behavioral and cognitive science in the design of digital technologies and how crucial it is to investigate the decision processes and communication strategies of humans to make technologies user-friendly and context appropriate.

b) How public relations and social marketing concepts can also provide insight on how to target and engage potential users more effectively. This point starts to answer some of the questions we raised on the Information Design post: thinking about the citizen as a consumer. This point also works as an alternative take on how to target civic engagement through technology.

c) How to engage different type of users: not only the digital native, but also digital immigrants[1]

who still play crucial roles as information gatekeepers in fields such as education or urban governance.

Vita Beans

We interviewed Amruth Bagali Ravindranath, Founder of Vita Beans to answer some of these questions. Vita Beans’ mandate is to create inspiring, easy-to-use applications in areas of education and human resources, to share knowledge in innovative, fun an effective ways. The logic behind their technological framework is trying to mimic the profile of the human brain linked to decision making -including economic, evolutionary, emotional, and psychological elements- and design their applications based on these patterns. Some of the products they offer are cognitive skill development applications, game based learning applications, educational technology research, among others, and their latest educational product: Guru G was chosen by the Unreasonable at Sea program (by Unreasonable institute & co-founder of Stanford d.school) as one of the 11 companies changing the world.

"We are trying to adapt to how the user wants to use something, rather than expecting the user to learn. This is essential in the education space to make things work".

Guru G is a "gamified teaching, teacher training & open certification platform", that aims to democratize access to technology for quality teachers. Rather than focusing on the student as most education technologies do, Guru G believes that teachers are the most important element of the education system. Enabling teachers, means quality education will reach the lives of hundreds of students during their professional life time, and with this in mind, Vita Beans designed a platform that is engaging, easy to use and intuitive, designed specifically with teachers, schools and governments in mind.

Unreasonable Barcelona: Anand Joshi, Guru-G from Unreasonable Media on Vimeo.

Inspiration

"Teachers don't use and don't like to use technology"

The idea came from the products Vita Beans had already developed for the education space, such as their text2animation & text2game prototypes. They had produced over 80 collaborative games teachers were using in the classroom. Students play together in teams and learn about different topics through the process of gaming. However, suddenly they realized teachers had great ideas they didn't know how to translate into a digital form because they did not have the knowledge or the skills to create digital content. This is, according to Amruth, the crisis they are trying to solve in the education space: the quality of teachers, access to good teachers and the difficulty for teachers to adopt new technologies were the biggest challenges. "

The design challenge

Their initial prototypes were designed with assumptions based on their gamification experiments with students. "We miserably failed with teachers and we discovered what a good gamification system for teachers looks like by prototyping with teachers and looking at the small things. It was an interesting learning experience." They identified two common reasons why they hesitated to adopt anything new in the classroom.

Teachers don't want to feel like they can't use something a student can.
Teachers can't visualize themselves using that tool, this there is an element of uncertainty and lack of confidence.

It was imperative for Vita Beans to switch focus: "Any tool you design, you expect to train the user to understand your tool, and if they refuse to do that; you blame them." They used their behavioural science background to come up with infrastructural solutions that solve the limitations from the outset.

The solutions

They started prototyping with natural language processing for their text2animation & text2game projects. NLP is a branch of computer science concerned with the interactions between computers and human languages. Teachers articulated their ideas in simple English and the program used NLP to take what they said, try to understand what they were trying to visualize and convert into programming language to build an animated movie out of it (like what we used to open this article -but with hopefully better results). Amruth was very confident about the potential of this prototype and shared with us that UNICEF might take it up and implement it as an open source animated video and game creation tool in Africa.

They also developed an adaptive navigation engine for one of their game based learning platforms; a tool that adapts to what you are trying to do: "There is no fixed way to navigate from one task to another. It tries to learn the closest action that each teacher is trying to do and it executes that. It tries to learn how the teacher wants to use it."' This was a success. They incorporated touch screens to make the product more intuitive and the teachers picked it up quickly.

Amruth claims they are the first in the world to develop a gamification platform specifically for teachers and the reason was their solution to the navigation issue. This experience also indirectly helped in designing Guru-G.

"Amruth Bagali Ravindranath talks about text2animation & text2game prototypes"
Amruth B R, at TedxMcGill. Courtesy of YouTube

These design solutions and the learnings from each project inspired the team to come up with products which have been adopted commercially across 10 states in India, reached 4000+ schools & over 3 million kids internationally through partners in India & North America. They have helped education companies build their primary and secondary school education products, (including one of India's top classroom technologies), have been covered by the media and won several entrepreneurship awards. More information here and on their website. Our question is: what is it about behavioral science that helped Amruth's team arrive to this epiphany in tech design?

Behavioral Science and Social Marketing

Comparing marketing to advocacy is bound to be met by resistance and perhaps controversy. I raised this question when we interviewed Maya Ganesh for the Information Design post, and stated the following in our conclusion: "Our consumption habits in the market are shaping how we process and interact with information in the public space. The possibility of 'consumer behavior' permeating modalities of activism, reinforces the need to explore more interesting strategies for information dissemination." Now that we are starting to look closely at the infrastructure supporting information, I will stubbornly return to the same question: to what extent should we borrow tactics for advocacy from marketing? and add: how much of it should permeate the design of digital technologies?

Amruth made a casual reference during our interview that triggered this thought. We were discussing the importance of understanding behavior patterns, when he brought up Edward Bernays. This man used psychoanalysis, psychology and social science to design public persuasion campaigns and could get masses to choose what he wanted them to without them realizing it. While this sounds awfully dangerous and manipulative, I would like to rescue the idea of understanding human behavior well enough to design technology around it and I will entertain this thought in the context of social change -please, don't judge.

Pillip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, wrote a paper bringing marketing and social change together: “Can social causes be advanced more successfully through applying principles, concepts and techniques of marketing?”. He defines marketing as:

"a sophisticated technology, that draws heavily on behavioral science for clues to solve communication and persuasion related to influencing accessibility. [...] Most of the effort is spent on discovering the wants of a target audience and creating goods and services to satisfy them" (Kotler, 1971)

This definition is a useful bridge to link marketing with accessibility of digital technologies. G.D. Wiebe wrote an influential paper on social marketing, that coined the question: "Why can't you sell brotherhood and rational thinking like you can sell soap?", that later influenced public information campaigns by USAID, the WHO, and the World Bank [2] . While he recognized how these models can to an extent commodify human behavior and social principles, he stressed that knowledge of behavioral science is a useful framework for product planning, that must be given a socially useful implementation. He developed the following criteria of considerations:

Criteria	Description
Force	The intensity of the person's motivation toward the goal -a combination of his predisposition prior to the message and the stimulation of the message
Direction	Knowledge of how or where the person might go to consummate his motivation.
Mechanism	The existence of an agency that enables the person to translate his motivation into action.
Adequacy	The ability and effectiveness of the agency in performing its task.
Distance	Estimate of the energy and cost required (by the user) to consummate the motivation in relation to the reward

Considering this framework is part of recognizing how knowledge circulating market networks affects our behavior. Nishant Shah addressed two ideas along these lines in the thought piece. First, he suggests us to recognize the negotiations that take place in the state-citizen-market ecosystem, and how they affect our rights, demands and responsibilities in society. Second, how this leads to a different understanding of the citizen as an "embodiment of these state-market negotiations". Keeping consumer behavior, and the forces shaping, enabling and constraining it in mind, is an interesting framework when we think of ourselves as information consumers -and as Yochai Benkler posits in The Wealth of Networks- in an ongoing transition to information producers. This also depends on how we think of information. We usually define content as information, but the structure and infrastructure are also pieces of 'information' we continuously shape through our interaction with technology. Hence, when we talk about making information accessible, we are also talking about producing legible and intelligible infrastructures.

Linking it back to digital technology

I am aware that the relationship we are trying to draw seems little far-fetched, but Amruth and the Vita Bean's team experience shows this behavioral-science approach, not only has a lot of potential, but is seldom explored in the education technology market. He told us about his success story with a behavior simulation engine. They used neuroscience as a base to build computer based activities and games to predict the behavior of its users on specific situations. They had an accuracy of 86%, which according to Amruth, is larger than every known psychological framework, and according to their testimonial, above most behavioral tests in the market (which only yield 20-40% of accuracy). Amruth said: "That was the first behavior research connection that brought us into the start-up space. Exploring games, exploring human behavior."

Design challenges in
mobile applications**

Make it noticeable
Make it useless if not shared
Manufacture peer pressure
Easy to personalize
Must evolve constantly
(static stories die)

We can also link these ideas back to storytelling. Amruth and I discussed what is the best way to use technology to engage users with digital stories. He made a good point at pairing up both processes: "What makes a storytelling session effective is how you contextualize a story for the person you are sitting with. As kids we are used to a one way process. As adults, stories are more interactive, so you may bring a new dimension, and the story might go in a very different direction. The technology must enable and reflect that." Compelling narratives must motivate the audience to interact with the stories, and digital devices must perform the same function. The infrastructure and interface of technologies must be intuitive, familiar and persuasive enough to sway users into interacting with it.

A way to do this is by pairing up technologies with the criterion above. In terms of functionality: provide them with a mechanism that translates the users ideas into action, that is efficient at enabling them, and that reduces the 'distance (the cost or amount of energy needed) to perform a task -as has been accomplished with Guru G in India. As for the force and direction of motivation, Amruth brought up some design challenges when discussing adoption of mobile applications [**"by analysing what increases the probability of a solution / campaign growing organically by word of mouth, going viral, and specifically what make something fashionable". See box on the left]. These challenges may vary from one application to the other but, at the end of day, the analysis and conceptualization of the product must be persuasive and empathetic with its users.

Making Change

To close our interview, Amruth and I talked about what it means to 'make change' through digital design. He believes 'making change' is composed of three elements:

Empathy: Your attempt to make change will depend on the amount of empathy you feel towards the people you are trying to create change for. "We spend time interacting with teachers, classrooms, just to get an idea of how the teacher thinks, empathize with prospective users".
Imagination: How you translate this empathy into solutions. "Imagination helps you think of as many solutions as you can to solve the design and adoption challenges"
Action: The most challenging stage according to Amruth: "If your technology is too hard to use, you will lose audience. If it's not impactful enough, it is trivialized. How do you reach a balance in making it effortless and yet, impactful?"

This post took a step back in our analysis of citizen action, to uncover a less visible space where change is also taking place: the intersection of the user with the machine. We seldom look at the relationship: producer-machine-consumer (and its multiple combinations) and how our behavior is being reconfigured by new digital technologies (in this project). The pace at which we need to upgrade our own operation systems, requires a degree of digital literacy that is not being facilitated by the state, the market or even civil society. Vita Beans, is one of the few examples of market actors working towards cutting the middle-man between users and digital technologies. If widely adopted, this model has the potential of re-organizing the state-citizen-market dynamic: from how citizens interact with the technology market to how new ways of producing and using technology might shape citizens' negotiation with the state.

This was also a set of explorations. It is a fairly new area in our research that will lead to more conversations with people who understand technology as an infrastructure and as material, as opposed to us- who often understand it as a practice, a space or an actor. Our goal is to bring content and infrastructure closer together, and make a stronger emphasis on inter-disciplinarity and multi-stakeholderism as a strategy to leverage change.

Footnotes:

[1] Refer to Marc Prensky's Digital Native, Digital Immigrant, for more on the limitations of digital immigrants in the education space; "It‟s very serious, because the single biggest problem facing education today is that our Digital Immigrant instructors, who speak an outdated language (that of the pre-digital age), are struggling to teach a population that speaks an entirely new language". Access it here: http://bit.ly/IMBu0j

The CIS book : Digital Alternatives with a Cause, is also an interesting and comprehensive read of what comprises a digital native or digital immigrant today: http://cis-india.org/digital-natives/blog/dnbook

[2] The World Bank makes reference to G.D. Wiebe's thinking on their blog: http://bit.ly/1jNZVZA. Also refer to: Baker, Michael (2012). The Marketing Book. Oxford: Butterworth-Heinemann. p. 696 and Lefebvre, R. Craig. Social Marketing and Social Change: Strategies and Tools to Improve Health, Well-Being and the Environment\year=2013. San Francisco: Jossey-Bass. p. 4. for examples of these interventions. Finally, the Wikipedia page on Social Marketing explains the role of G.D. Wiebe in the field: http://bit.ly/1lw4jPV

Sources:

Kotler, P., & Zaltman, G. (1971). Social marketing: an approach to planned social change. Journal of marketing, 35(3).

Shah, Nishant “Whose Change is it Anyways? Hivos Knowledge Program. April 30, 2013.

Wiebe, G.D. (1951-1952). "Merchandising Commodities and Citizenship on Television". Public Opinion Quarterly 15 (Winter): 679.

For more details visit http://editors.cis-india.org/digital-natives/making-change/digital-storytelling-human-behavior-vs-technology

Storytelling as Performance: The Ugly Indian and Blank Noise 2

denisse — 2015-10-24T14:30:15Z

This post compares the method of storytelling with performances. To illustrate this, we explore the narratives of the Blank Noise project and The Ugly Indian, two civic groups from Bangalore making interventions in the public space. Part 2 looks at the role of actors and the stage in performances to explore the role of agency and the public space in storytelling.

This is part 2 of our analysis of Blank Noise and The Ugly Indian, two civic groups thriving in Bangalore by making a strategic use of storytelling to intervene in the public space. In the previous post, we explored the mediums and narratives used by these organizations to craft an identity for themselves. This one will look at the impact of this identity on the agency and actions of their volunteers. We will also draw some final conclusions relating the analysis back to the Making Change project.

How to navigate this post:

Section	Performance	Storytelling
Pre-production	Preparing all elements involved in a performance including locations, props, costumes, special effects and visual effects.	Preparing all elements needed to convey the message of the story including: spoken word, text, images, audio, video or other artifacts.
Screenplay	A written work narrating the movements, actions, expressions and dialogues of the characters.	Building a narrative in storytelling
Actors	Actors performing characters in a production.	The relationship between storytelling actors and agency
Stage	Designated space for the performance of productions	The public space as the stage for storytelling
Action!	Cue signifying the start of a performance	When storytelling leads to action

3.actor
ˈaktə/
1. a person portraying a character in [a dramatic or comic] production
2. a participant in an action or process

The cast of a production learns the script from beginning to end; rehearses the lines and internalizes the characters they have been chosen to represent. In the same way actors sustain the narrative of the production while they are on stage, we too act upon the identities we have chosen for ourselves in our day to day (Giddens, 1991). Oggs & Capps call this: constructing agentive identities: “participants assume agentive stances towards present identities, circumstances and futures” (1996; Hull, 2006). Embracing a set of traits and integrating them to the ‘story of the self’ (Gauntlett, 2002; Giddens 1991). This suggests there is a direct relationship between self-identity and agency, that will influence how we conduct ourselves in the public space.

As seen in the last section, The Ugly Indian’s self-ascribed identity frames their speech and action:

The Ugly Indian

We are a group of Ugly Indians who feel strongly about the state of visible filth in our cities.
Our philosophy can be described simply as: Kaam chalu mooh bandh. Stop Talking, Start Doing.
We believe in direct action, with a common-sense problem-solving approach. 
We do not finger-point or blame the system. We aim to make a change from within - 
one that sustains because everyone wants it and is comfortable with it.

This means the online identity of the organization (on Facebook, Youtube, Twitter and their website) must be consistent with the offline actions of volunteers in clean drives and TUI inspired activities.

Indira Nagar Rising	Koramangala Rising

TUI Clean Drives (Click to enlarge)
Photos courtesy of The Ugly Indian Facebook Album.
Visit the rest of the album here.

"[Join us] if you think like us, and want to achieve something meaningful in your immediate surroundings."

The Ugly Indian

Given the anonymity of the voices behind the narrative, the ideas and attitudes endorsed by TUI organizers can only remain at the discursive level, and it is TUI volunteers who collectively translate the set of beliefs into action. In other words, volunteers are the agentive extension of the movement, as they use their agency to execute the plan of action designed by the anonymous TUI organizers. The narrative in this case becomes somewhat of a ‘creed’ for responsible civic action, and while most volunteers choose to “stick to the script”, they are not really given the opportunity to explore their own narrative within.

In the case of Blank Noise, if we take another look at its mandate, it is collaborative by definition.

Blank Noise
Blank Noise is a public and participatory arts collective that seeks to
 explore the range of street interactions and recognize 'eve teasing' as
 street sexual harassment/ violence.

The processes to translate the Action Hero identity into action are far more open-ended than in the case of TUI. There is further room for volunteers to interpret what being an Action Hero means to them (as an identity), how they will respond to it (as agents), and how do they fit in the larger context of the Action Hero narrative (in the collective). The role of volunteers is to participate in the construction of a new narrative for the public space, defined by how women feel, what they think and do when they navigate it. It is not conclusive, and each intervention is an invitation for further dialogue.

"Adding agency to the equation gives the actor a purpose and new -revised- conception of the self and aligns its behavior with who he wants to be. "[2]

Blank Noise volunteers take ownership of who they want to be in the public space. Through their testimonials and actions, they do not only draft an identity for themselves, but they create one -or many- for the streets, for women, for men, for sexy, for safety. Stretching out our 'performance' analogy even further, their type of action is what we would deem improvisational theatre: the improvisation and intuition of BN volunteers takes over the dialogue, action and characters, as these are “created collaboratively by the players as [the play] unfolds in present time”[1]

4. stage
steɪdʒ/
a raised floor or platform, typically in a theatre, on which actors, entertainers, or speakers perform.

Finally, the stage. This is the space where actors display these learned identities in front of (or with) members of the audience. While stories are not necessarily presented on a conventional ‘raised floor or platform’, stories are meant to permeate "the stage" of the 'public space'. In spite of what Sartaj Anand told us in his interview: “stories as increasingly personal and local”, in order for them to trigger imagination and public discussion they must also be public and visible. Hannah Arendt posits in Essays for Understanding, that the task of storytelling is to extend the meaning of the actions, symbols and allegories into the public, making them visible to broader audiences and initiating a process of critical thinking among them (Jackson, 2002; Oni, 2012; Arendt, 1994). Hence, the role of storytelling in the public space has two functions:

a) Visibility:

Enhanced visibility is an extremely powerful asset. Narratives produced by activist-oriented storytellers do not only reflect greater autonomy of production, but also enjoy a wider rate of consumption[3] (Vivienne, 2011). From a tech-optimist perspective, multimedia representations of these stories further this visibility, making it also accessible to broader online audiences.

The Ugly Indian in particular thrives on visibility, due to its beautification mission. Its highly visible presence online is used to ratify the work they are doing to erradicate "visible" filth:

"X was a big fan of the Broken Windows Theory – which suggested that if a street looked ugly or neglected, it attracted more anti-social behaviour, while a well-maintained and beautiful street discouraged vandalism and often earned respect from passers-by. [...] Could the ugly Indian’s civic behaviour be a function of the environment and the signals it gives him? If so, could changing the environment change behaviour?" Chapter 7 - Nudge

In the case of Blank Noise, they use online visibility to re-introduce the testimonials collected through their interventions and installations, back into the public space.

Reporting to Remember (2009)

Triggered by the Mangalore pub attack, the report wants to compile a list of incidents involving attacks on/threats to women under the pretext of culture, tradition and religion.

By who:

Political parties
Religious groups
Individuals

2. Nature of attack:

who they attacked
why they attacked
You can also send articles/links explaining that.

3. When: Date

4. Location: Region.

Make a Sign (2009)
Volunteers were welcome to say anything they wanted.

What Blank Noise wants to say:
We are talking of safer cities not feared cities
We are talking of independent women, not paranoid women.
We are talking about collective responsibility- don't tell me to be even more 'cautious'.
We are talking about eve teasing as street sexual harassment and street sexual violence.
We are talking about autonomous women, not just mothers daughters and sisters amidst fathers brothers and sons.

Tales of Love and Lust

The vocabulary project, stems from a need to build a dictionary of 'eve teasing', Blank Noise asked participants to email in to comments and remarks they had heard addressed to them on the street. BN compiled them into an 'eve teasing' vocabulary.

The vocabulary was represented in the form of charts, school-style, simple lettering and graphics, in an attempt to desexualise and remove obscene reference from the terms that are used leerily at us on the streets.

Find the full list of interventions, campaigns and tactics here.

b) Political:

"[Politics is] the space of appearance that comes into being whenever men are together in the manner of speech and action, predating and preceding all formal constitutions of the public realm”

Hannah Arendt (1989) [4]

This visibility also re-conceptualizes how we do politics by creating political spaces. Setting up a ground for public discussion creates the opportunity to flesh out our ability to be political (Rawls 1971 in Sen, 2005). Hence, producing and consuming a story with, for and by the public, should constitute a political experience in itself -especially in the context of civic interventions as is the case of both our productions.

However, this does not seem to be the case for TUI. The identity of The Ugly Indian focuses on action; on collecting manpower to fill voids left by the state in waste management. In the words of Nishant Shah, they are aligning their work with needs and systems that have already identified by the state, as opposed to devising new modes of engagement or participation. Having said that, staying away from politics is an intentional mandate, and their focus today is removing all obstacles that stand between the middle class and their action in the public space; even if that includes extricating the group from its political nature. For now, spreading ‘action’ and its ‘visibility’ in the network is a priority. The bigger their beautification spectacle grows, the better.

Blank Noise has a different view of how to engage the middle class [5]. The group has identified the need to talk about ‘sexual harassment’ in public; a conversation that has not been addressed and is continually dismissed by the state. This void is hence being filled with stories and articulations of the communities involved [6],as a mean of resisting the stronger dominating narrative of silence around the issue. As opposed to TUI, the priority of Blank Noise is to reassert our ability to perform our role as active, visible and political agents in the public space; initiating a larger process of social critique in their network [7]

(We interviewed Jasmeen Patheja earlier in the project and discussed Blank Noise's political nature. Read the article here)

5. action! (and conclusions)
ˈakʃ(ə)n/
something done so as to accomplish a purpose.

As per definition, action must be purpose-driven, and throughout the last two posts, we have unpacked how this sense of purpose can be built using storytelling. We explored this looking at its methods, narrative identities, actors and spaces of action.

In the case of both organizations, storytelling was imbued in their organizational identity, the interaction with their volunteers and; the way in which they disseminate information. Expanding on what we said in the first installment on storytelling: its interactive nature makes it a tool for empowerment. The identities created by both organizations resonated so much with their audiences, that volunteers adapted their own identities and actions in the public space to align with them and participate in their initiatives.

The post also brought attention to the challenges of locating the ‘political’ within the spectacle. Storytelling as a mode of engagement is effective: it captures people’s attention and participation. However, it becomes problematic when the story becomes a creed adopted without question, as is the case of The Ugly Indian. The lack of opportunities to craft new arguments in public discussion leads to an equally passive participation to the one the group intended to eradicate. Citizens get involved without making critical connections with the material realities they are working to reverse. The citizen is trapped in the performance of citizen awakening and they are ceasing to articulate new ideas. In the case of Blank Noise, the political precedes the spectacle, but at the end of the day, it still relies on a visible and manageable network to disseminate its narrative and attract new story-lines and actors into the discourse.

On the issue of visibility: at the outset of the project we asked the question: what is it about the spectacle that makes it so enticing, and what can we borrow from it to strengthen political participation? [8]. This post visited the three elements that, according to Shah, makes an event visible: legibility, intelligibility and accessibility[9]; and started to answer some of these questions.

Performance	Storytelling	Visibility
Pre-production	The mediums chosen to tell the story (images, video, text, digital technologies) are used to give clarity to the message.	Legible
Screenplay	Creating (or borrowing narratives) from history and fiction makes stories easy to relate to, better understood and hence, better received by the audience	Intelligible
Actors	Acting out these identities shows the message was understood and internalized by the audience.	Intelligible
Pre-production	Digital technologies are effective at disseminating the story and making it more accessible in the public online space.	Accessible
Stage	Telling the story in the public (online and offline) space makes participation and interaction more likely.	Accessible

Finally, the main role of technology in storytelling is to provide and enhance visibility for stories (from all three fronts). As much as the thought piece criticizes the spectacle hype and suggests we move beyond it, this research is finding it useful to look further into: why visibility is desirable for advocacy and how it can bring new and different stakeholders into the process. At least, it seems to be working for The Ugly Indian and Blank Noise. Their outreach is for the most part online and digital media continues to be their best friend to scale up their visibility, showcase their actions and/or installations and sustain their narratives.

I will not make a conclusive statement on whether we should use storytelling for social change or not. However, understanding the power of stories and learning how to craft consistent narrative structures is -as Ameen Haque, founder of The Storywallahs told me- as fundamental for storytelling, as it is for activism: At the end of the day, "movements need supporters. Supporters need leaders; and leaders need to be good storytellers".

Footnotes:

[1] Based on the Wikipedia Definition of Improvisational Theatre. "Improvisational Theatre, often called improv or impro, is a form of theater where most or all of what is performed is created at the moment it is performed. In its purest form, the dialogue, the action, the story and the characters are created collaboratively by the players as the improvisation unfolds in present time, without use of an already prepared, written script." http://bit.ly/1hnByRp

[2] (Oggs & Capps, 1996; Miller, 1995; Hull, 2006).

[3] Refer to Sonja Vivienne's ethnography: Trans Digital Storytelling: Everyday Activism, Mutable Identity and the Problem of Visibility. She puts forward the experience of activists from the LGBT community who used storytelling to reassert, negotiate and in cases, expose their identities.

[4] Find resources to read more on Hannah Arendt's work on narrative and action here: http://stanford.io/1ge7JkX

[5] While the project does seek to collect voices across traditions, cultures, religions, etc; its reliance on digital technologies to crowdsource stories keeps the practice somewhat gentrified and homogenous. Lack of diversity in public discussion is a huge constraint for democracy, but from our conversations with Jasmeen, we understand this is a challenge to be tackled at a later stage of the project

[6] Refer to Nishant Shah's Whose Change is it Anyway?. (Page 29): "only certain kinds of discourses are made possible through technology-mediated citizen action. This discourse is often alienated from specific histories, particular contexts, and the affective articulations of the communities involved. It leads to a gentrification of contemporary politics that discounts anything that does not fit into the quantified and enumerated rubric of citizen action in network societies."

[7] Paulo Freire, the Brazilian educator and philosopher, was a strong proponent of using dialectics to question social structures around class, and stories come across as a way to link issues around power back to our personal experiences Refer to: Shor and Freire, 1987 and Williams, 2003.

[8] Some of the questions we have been exploring in Methods for Social Change: http://bit.ly/OCKrgy

[9] Refer to Nishant Shah's Whose Change is it Anyway?. (

Sources:

Arendt, Hannah (1994) Essays in Understanding Edited with an Introduction by Jerome Kohn. The literary Trust of Hannah Arendt Bluecher.

Holland, Lachicotte, Skinner & Cain, (1998). Identity and agency in cultural worlds. Cambridge, MA: Harvard University Press.

Hull, Glynda A., and M. Katz. (2006) "Crafting an agentive self: Case studies of digital storytelling." Research in the Teaching of English 41, no. 1: 43.

Jackson, Michael. (2002) The politics of storytelling: Violence, transgression, and intersubjectivity. Vol. 3. Museum Tusculanum Press,

Oni, Peter (2012). "The Cognitive Power of Storytelling: Re-reading Hannah Arendt in a Postmodernist/Africanist Context."

Sen, Amartya. The argumentative Indian: Writings on Indian history, culture and identity. Macmillan, 2005.

Shah, Nishant “Whose Change is it Anyways? Hivos Knowledge Program. April 30, 2013.

Shor, I. and Freire, P. (1987) A pedagogy for liberation:dialogues on transforming education. Bergin & Garvey, New York.

Williams, Lewis, Ronald Labonte, and Mike O’Brien. "Empowering social action through narratives of identity and culture." Health Promotion International 18, no. 1 (2003): 33-40.

Vivienne, Sonja (2011). "Trans Digital Storytelling: Everyday Activism, Mutable Identity and the Problem of Visibility” Gay & Lesbian Issues & Psychology Review 7, no. 1.

For more details visit http://editors.cis-india.org/digital-natives/making-change/storytelling-performance-2

Storytelling as Performance: The Ugly Indian and Blank Noise 1

denisse — 2015-10-24T14:31:11Z

This post compares the production behind a performance with the process of storytelling. To illustrate this analogy, we explore the stories of the Blank Noise project and The Ugly Indian- two civic groups from Bangalore making interventions in the public space. This post looks at the stages of pre-production and the screenplay to explore methods and narratives in storytelling.

spectacle
ˈspɛktək(ə)l/
a visually striking performance

performance
pəˈfɔːm(ə)ns/
an event in which a performer or group of performers behave in a particular way for another group of people: the audience. Sometimes the dividing line between performer and the audience may become blurred, as in the example of "participatory theatre" where audience members get involved in the 
production.

One of the mandates of this project is to locate discrepancies between "spectacles"[1] and realities of change to identify less visible examples of citizen action. However, an alternative route is to identify the characteristics of the spectacle, and learn how they can be used to make activism more visible: that is, more legible, intelligible and accessible. In this context, storytelling comes across as a method that can provide the same experience and benefits of a performance. This potential manifests itself in two ways:

a) First, in its infrastructure. We find that the structure holding stories together plays an important role in their ability to deliver a clear message. By unpacking the process of staging a performance -from what happens in the dressing rooms to what happens on stage- we will identify the building blocks of performances and by default, those comprised in effective storytelling.

b) Second manifestation occurs in the audience. The dynamic of performances resembles how we behave every day in our "socially and constructed worlds". We are constantly telling stories about ourselves and this 'sense of being' is what determines our actions and behavior (Holland et al, 1998). Furthermore, as social beings, we also build identities as a community and engage in "collective moments of self-enactment" (Urciuoli, 1995).

Linking this back to our project, understanding the performative potential of storytelling; its infrastructure and how it can touch on issues of identity, agency and collective action, is relevant to tackle challenges in activism and civic engagement -where the collective is very much linked to the political. To illustrate the relationship between storytelling and performance, I will use the example of two civic groups thriving in Bangalore: Blank Noise (founded by Jasmeen Patheja, who we interviewed back in January) and The Ugly Indian; and I will ask you to think about them as theatrical productions:

(The following images are 'Broadway posters' adapted to the identity of these groups. They were created merely for the purpose of this post and do not reflect the views of these organizations).

The Ugly Indian
stop talking. start doing.

Blank Noise
set new rules for street behavior

These groups were formed (in 2003 and 2010 respectively) to re-conceptualize how we understand our presence in the public space; Blank Noise focusing on sexual harassment and women safety and The Ugly Indian on waste management and civic interventions. On this post, we will look at their campaigns and identify features of the spectacle/performance in the storytelling methods they are using to communicate their mandates and interact with their volunteers. So, without further ado, let's explore this glossary of tweaked theatrical terminology:

How to navigate this post:

Section	Performance	Storytelling
Pre-production	Preparing all elements involved in a performance including locations, props, costumes, special effects and visual effects.	Preparing all elements needed to convey the message of the story including: spoken word, text, images, audio, video or other artifacts.
Screenplay	A written work narrating the movements, actions, expressions and dialogues of the characters.	Building a narrative in storytelling
Actors	Actors performing characters in a production.	The relationship between storytelling actors and agency
Stage	Designated space for the performance of productions	The public space as the stage for storytelling
Action!	Cue signifying the start of a performance	When storytelling leads to action

1. pre-production
ˈpri-prəˈdʌkʃ(ə)n/
the action of making or manufacturing from components or raw materials prior to the initial performance.

The stage of pre-production is when all the locations, props, cast members, costumes, special effects and visual effects are identified. It works in tandem with the screenplay to ensure the maximum consistence, coherence and clarity in the story. In the same way, planning storytelling also implies selecting the right elements and materials to hold the story together. Initially, only traditional mediums were available, such as spoken word, text and images; but storytellers today (the directors orchestrating these productions) are experiencing an urgency to re-invent and adapt the language of their stories to make it accessible in the network[3] (Hull and Katz, 2006; Urciuoli, 1995) and the practice has evolved into 'trans-media' or digital storytelling. Formats like audio-bytes, videos, sms, mobile apps are also part of its semiotic makeup and these mediums are mixed and matched to enhance the visibility of the message. As Scott McCloud suggests in ‘Understanding Comics: The Invisible Art’: “we need to invent new ways [and] develop new techniques of showing the same old thing” (1994) to make sure people still listen to what we have to say.

Both Blank Noise and The Ugly Indian have led highly visual campaigns in the online space, as they combine blogging with videos, audios, images and active community managers that interact with their volunteers. A few examples of the mediums they are using to capture the public's attention:

Video: Blank Noise did this art intervention, using real rape and sexual harassment reports from 2003 to challenge what we consider 'normal' and 'news'-worthy when it comes to sexual harassment and domestic violence:

Artifacts: ‘I never ask for it’ campaign: Blank Noise asked women to send garments they wore when they experienced ‘eve-teasing’ to challenge the notion “that women ask to be sexually violated”

I never ask for it. http://bit.ly/1mnEhMJ

Audio: Blank Noise documents and disseminates stories of sexual harassment as told by their Action Heroes' This is: Kitab Mahal's story.

The message transmitted by the garments, the video and the audio are based on cultural and social constructions of what ‘sexual harassment’ means. Removing one of the garments from the installation, for instance, removes it from its resistance identity and hence, it can only exist in the narrative context Blank Noise is constructing alongside its volunteers.

On the other hand, The Ugly Indian's mandate is to change people's "rooted cultural behaviour and attitudes [...] to solve India's civic problems"; starting with the visible filth on the streets. It does not pursue systemic change, but seeks impact at the behavioral level. One of the methods it uses to achieve this, is the dissemination of images and videos showcasing their work. Their publications minimize the use of text in order to drive attention to aesthetics:

They recently complemented their graphic stories, by starting a blog that documents "the philosophy and the process" that drives The Ugly Indian. This excerpt from Chapter 3 explains their visual strategy and why they have chosen before-after pictures to communicate their work:

“The citizens of the online world are brutal – they only care for instant gratification and real results. So are citizens in the real world. They too only care for results. [...] V & X know that and have focused all their energies on delivering this dramatic result, this single Before-After image, that is proof of dramatic change. And it has worked – in terms of creating initial positive impact (both on the ground and online). Whether it will survive and change community behavior is another story. But this initial impact is crucial, as we will discover later, in generating respect from the community and the authorities.”

“When pictures carry the weight of clarity in a scene, they free words to express a wider area. And when words lock in the meaning of a sequence, pictures can really take off” Scott McCloud on comics

This is how pre-production is important for storytelling. Planning, designing and choosing the right elements, and how they interact with one another, will determine the level of legibility and meaning we give to the story (McCloud, 1994). Each medium: video, audio, text, music, etc.- becomes “a new literate space” or “symbolic tool” storytellers have on hand to portray narratives about the self, family community and society (Hull, 2006), and the introduction of digital technologies into storytelling space, coupled with the current hype around the method, signals we are moving towards a more strategic use of technology to produce and share knowledge more effectively. In this way, the choice of mediums and technologies will reflect a "conscious construction of identity" and "performances of the self" (Vivienne, 2011); a theme we will explore further in the 'screenplay' section.

2. screenplay
ˈskriːnpleɪ/
The script including descriptions of scenes and some camera/set directions.

The process of writing a screenplay is a careful exercise of creation and articulation. The dialogues, expressions and actions of the characters are narrated and located in a specific context that will determine how the events of the play unfold. The ability to build a coherent narrative structure is, in itself, a powerful tool of self-expression that enables the storyteller to a) construct an identity for the story and b) expose it to the public. Let's take a closer look at each stage:

a) Self-expression is directly related to the amount of freedom we experience in our ecosystem. Barriers to expression can come through our political regime or in the form of social norms and taboos, as is the case of conservative pockets in India. In either context, storytelling comes across an alternative outlet to describe ambiguous, unapologetic and personal truths (Vivienne, 2011). It enables less visible voices to claim a space and construct their own narrative within. Blank Noise has been very active on this front, as it creates opportunities for its volunteers, participants (dubbed Action Heroes), and otherwise silent voices to articulate their emotional and physical experiences in the public space. One of the ways they did it was by publishing a step by step guide to unapologetic walking, and then requesting people to participate:

step by step guide to unapologetic walking: http://bit.ly/1bz3MZZ

" Our street actions over the last few years have been based on emphasizing small simple scenarios- which can be challenging even though they appear 'normal' and everyday. For instance- should it be hard to just 'stand' on the street as an 'idle' woman? Would you 'dare' try it?"

The idea behind this intervention is to re-conceptualize how women navigate the public space, drawing inspiration, ideas and encouragement from the “personal truths” and stories shared by women who are doing it. This grants them greater autonomy at representing themselves through their online and offline presence and the narrative is continuously re-shaped through new submissions and testimonials.

b) Self-representation is how you create yourself: who you want to be and how you want others to see you. Miller’s work on identity and storytelling explores the role of storytelling in socialization and self-construction: “stories change depending on who is listening” (1993) as we construct ourselves with and for other people. In the same way a character in the script cannot come to life without an audience, the identities we create for ourselves need a public that recognizes who we are and our role in the world. Anthony Giddens' work on identity also draws a relationship between our identity and its narrative: “self-identity is not a set of traits but a person’s reflexive understanding of their own biography (...) and the capacity to keep a coherent narrative going: integrating events in the external world and sorting them into the story of the self” (Gauntlett, 2002; Giddens 1991).

The Ugly Indian took a solid stance against middle class apathy and idleness in its narrative, and with this premise, it built an identity for the organization that represents the opposite: a selfless, active, responsible middle class citizen. These are some examples:

Anonymous identity	Middle class citizen	How they are different to the common middle class citizen
“They call themselves The Ugly Indians and operate anonymously [...]. If you aren’t aware of The Ugly Indian (TUI), that’s understandable – they work hard to stay anonymous and underground, and want only their work to speak for itself.” (Chapter 1)	“The more the urban middle-class see ‘people like them’ mucking about in garbage, the more they will face up to the issue and start thinking about it [...] This leap from ‘it’s someone else’s job’ to ‘it’s my duty to fix this’ is what can transform our cities – this leap has to be made in the mind!” (Chapter 6)	“There is a specific purpose to making Amir (the garbage truck driver) talk. X and V are looking for cues on what really troubles him, what improvement in his daily working life he will really appreciate. Too often, well-meaning urban middle-class do-gooders think they know what the working class needs (gloves, better equipment and so on) and they get it so wrong. Listening without being judgmental is an art, and X and V are good at that. (Chapter 8)

You can read more about TUI’s story here.

“Human lives become more readable and intelligible when they are applied to narrative modes borrowed from history and fiction; and in function of stories people tell about themselves.”

Ricoeur, 1991

The set of traits chosen by The Ugly Indian is important. Their initiative is intentionally gentrified as they want it to resonate specifically with the middle class (as they are "people like them"). But at the same time, they integrate a reflexive understanding of their role as citizens by mentioning the need for a personal awakening ("this leap has to be made in the mind!") and further interaction with stakeholders outside of their network ("making the truck driver talk"), that will enable the common middle class citizen transition into the level of 'street and citizenship authority' TUI is at. On top of this, their clean drives back up this discourse, and while their identity remains incognito, the work is widely shared on social media every week -drawing a coherent narrative between their speech and their actions.

c) Interaction with audience: Finally, once the storyteller has created a coherent identity, its sense of purpose must also be evident for the audience. The possibilities for this are endless, but I would like to draw attention to the super-hero narrative chosen by both Blank Noise and The Ugly Indian. Both groups are seeking an internal awakening in their volunteers by juxtaposing their experiences with what a 'hero' would do in the same situation.

Bangalore Hero video on The Ugly Indian:

“Our message to all Bangalore citizens is simple. Go out and be a hero on your own street.
Take charge of it. Don’t be helpless. You have the power. You just need to go and use it”

Blank Noise's Action Hero game:

The Action Hero Game is built on a series of personal challenges in the city.
The game is simple. Your game partner and opponent is you.
There is no one method or quick solution to be an Action Hero. 
Each potential Action Hero goes to a new area in his / her city. On arriving there potential Action Heroes receive 'challenges' via phone messages 
Action Heroes across locations receive a set of 6 tasks over 4 hours via sms
If you don't wish to do a task (eg task 1a) text us and we will send you another task (eg task 1B) 
Are you an Action Hero? 
Find out! Play this game!

Blank Noise Action Hero
http://bit.ly/1fld8cV

“Share your Action Hero experience: An Action Hero sets new rules for behaviour. She could experience fear and threat, but devises ways to confront it. Being fearless is a process. Every person is a unique Action Hero.Tell us how you said NO to sexual violence. [...] This blog set out to record testimonials of when and how you became an Action Hero; documents and shares the memory of when you surprised yourself, did the unexpected. [...] You are an Action Hero not by the magnitude of what you did but how it made you feel. You are an Action Hero by the way you define your own Action Heroism. We don't have a reference for you.]

They both advance ideals of courage, fearlessness and responsibility in the public space through their campaigns. These are not only desirable traits by any citizen -let alone marginalized or silenced voices in the case of Blank Noise- but the strategy also speaks to a language of hope and empowerment we can relate to at a human level. It sheds light on our fears, our limits and the extent to which we are willing to use our power to act.[3] Mediating this message with digital technologies also creates the illusion of an omniscient narrator who is drawing the volunteers' path to heroism and guiding their journey through it. As Ricoeur puts it: "there is no self-understanding that is not mediated by signs, symbols and texts; and self-understanding will coincide with the interpretation given to these mediating terms" (1995) It is ultimately the interpretation the volunteers give to this ideal, and the magnitude to which they identify with it, what will determine their eagerness to emulate it and translate it into action. As said in the last post, one of the faculties of good storytelling is turning the experience being told, into the experience of those who are listening (Benjamin, 1955).

Before moving on to how 'action' unfolds in the performance, it is worth reflecting on the role of narratives, identities and mediation in collective action. Why do we need the hero narrative to mobilize agents? Why is heroic citizenship the gold standard and why does it work as a method for engagement? The topic is unfortunately out of the scope of this post, but the next one will attempt to address how identities as these ones can mediate our agency and action in the public space.

******

Access Part 2 here to look at the role of actors and the stage in performances to explore the role of agency and the public space in storytelling. We will also draw some final conclusions relating this back to the Making Change project.

Footnotes:

[1] Refer to Nishant Shah's Whose Change is it Anyway?. He argues that global audiences engage with local causes that embody "spectacles of the rise of the citizen". This is problematic as the more significant -less visible/undocumented- acts remain unnoticed, while they may be central to understand what it means to make change in a networked and information society. He posits we need to move beyond this 'spectacle imperative',recognize the context of these revolutions and re-evaluate how we conceptualize 'action'.

[2] Novelty: Quick exercise: run a quick google search of the words: ‘storytelling + social change’. You will find stories by influential magazines and publications, including Forbes, the Huffington Post and Open Democracy, all from 2013-2014. ‘Storytelling’ seems to be the newly (re)discovered tactic to advance business and social impact objectives, noticed by activists and corporates alike.

[3] For more on our power as agents and the role of narrative and identity, refer to Paul Ricoeur's work on the selves and agents (Oneself as another) and narratives (Time and Narrative). "As the most faithful articulations of human time, narratives present the moments when agents, who are aware of their power to act, actually do so, and patients, those who are subject to being affected by actions, actually are affected." Resources here: http://stanford.io/1c0pUwQ

Sources:

Benjamin, Walter. (1977): "The storyteller."89.

Gauntlett, David (2002), Media, Gender and Identity: An Introduction, Routledge, London and New York.

Giddens, Anthony. "Modernity and self-identity: self and identity in the late modern age." Cambridge: Polity (1991).

Holland, Lachicotte, Skinner & Cain, (1998). Identity and agency in cultural worlds. Cambridge, MA: Harvard University Press.

Hull, Glynda A., and M. Katz. (2006) "Crafting an agentive self: Case studies of digital storytelling." Research in the Teaching of English 41, no. 1: 43.

McCloud, Scott. (1993)."Understanding comics: The invisible art." Northampton, Mass

Miller, P. (1994). Narrative practices: Their role in socialization and self-construction. In Neisser & Fivush (eds.), The remembering self: Construction and agency in self narrative (pp. 158-179). Cambridge: Cambridge University Press.

Miller, P. & Goodnow, J. J. (1995). Cultural practices: Toward an integration of culture and development. New Directions for Child Development, No. 67 (pp. 5-16). San Francisco, CA: Jossey-Bass Publishers.

Ochs, E., & Capps, L. (1996). Narrating the self. Annual Review of Anthropology, 25, 19-43.

Ricoeur, Paul (1991). "Narrative identity." Philosophy today 35, no. 1 : 73-81.

Ricoeur, Paul. (1995) Oneself as another. University of Chicago Press,

Urciuoli, B. (1995). The indexical structure of visibility. In B. Farnell (ed.), Human action signs in cultural context: The visible and the invisible in movement and dance (pp. 189-215). Metuchen, NJ & London: The Scarecrow Press, Inc.

Vivienne, Sonja (2011). "Trans Digital Storytelling: Everyday Activism, Mutable Identity and the Problem of Visibility” Gay & Lesbian Issues & Psychology Review 7, no. 1.

For more details visit http://editors.cis-india.org/digital-natives/making-change/storytelling-performance

10 Ways to Say Nothing New

nishant — 2015-04-14T13:17:52Z

The rise of the listicle, a safe, non-thinking information piece that tells us what we already know.

Nishant Shah's article was published in the Indian Express on January 19, 2014.

I Always Like to begin the New Year with a self-fulfilling prophecy, assured in the fact that like New Year resolutions, it will quickly be forgotten in the attention deficit times that we live in. Nevertheless, it is always a fun exercise, to play Cassandra, and utter ominous things about the time to come. I am looking at my fasterthan-byte feeds online and trying to figure out the new trend that is going to be the absolute death of us in 2014. I did some research (Google search), consulted some experts (asked friends on Facebook),analysed critiques (trolled on Twitter), and looked at current trends (followed funny Tumblrs) and finally have the answer. The thing that we must brace for is the list — or rather the listicle (an article that is written like a list).

Have you noticed it? Almost anything that is anything on the internet lately has been presented to us as a list. There are lists for everything — of things people say, of things people do, of things people want to say about people who do things. On websites in the business of making things go viral (and slightly fermented), the listicle has emerged as the next best thing.

Now, I don’t want us to run away with the idea (10 ways to run away with ideas — coming soon on Viral Nova) that lists are new. Lists have always existed and have been one of the most basic forms of archiving, sorting and storing human knowledge and information. However, the new lists that are doing the rounds on BuzzFeed, Reditt, Viral Nova and everywhere else need attention. The listicle is an incredible performance of the strange, the silly and the deranged. Like reality TV judges, they are empty, cliché-ridden and yet seductive. They are supposed to produce profound truths, give us insights into our everyday practices, harness the wisdom of crowds and help curate overloaded information feeds to distil what is most relevant and useful. In itself, that is a fantastic ambition and for somebody who is constantly moaning about there not being enough time to follow everything on the internet (way too many videos of pandas making friends with wallabies on Vimeo these days), I appreciate the ability that listicles have of reducing read-time and giving us tweet-sized nuggets of wisdom. Bam! Our lives have changed!

And yet, as you look at these lists, you slowly start realising that listicles are significantly empty. They try to pass on the banal, the boring, the insipid and the extraordinarily common-sense as knowledge, information and wisdom. I am randomly looking at the last five listicles on my timeline — 20 reasons why a 20-something would never survive Hunger Games (right, because that’s the message of the books — get children to kill each other!), 31 insanely clever ideas to remodel your new house (a lot of them using chopped up coke bottles and toilet paper rolls for that intimate ambience), 18 ways of discovering happiness through travel (my first rule is “be very rich”), 25 universal horrors of hair removal (let it grow! Let it grow! Let it grow!) and seven ways of making a to-do list that works (get it? Get it? A list about making an efficient list. May I please say #FacePalm?)

So, snide remarks aside (10 ways to let go of sarcasm?) what does this mean for us? Why are listicles so popular? Why are the tech-savvy, educated people online, who could be overthrowing authority (all hail, Snowden) and feeding starving children in a poor country of their choice — why are they all spending the time with listicles? I am proposing that the listicle is the final death of politics, criticality and thought on the internet. We have already seen how online conversations quickly devolve into an exercise in creative name-calling and racist, bigoted bullying. The internet has already shown us that all debates end in accusations of fascism (Godwin’s law) and that anything that you say online is going to offend somebody who will then come back, like the ghost of Christmas past, and haunt you. In the hostile space that the internet has become, not the very least because everybody is not watching porn, searching for pictures of animals, or pirating music and movies, we are all trained to be the saints who were persecuted for their beliefs. There is no such thing as a bad person on the internet. Everybody is smug, holier- than-thou, and even when wrong, are saintly wrong, and thus martyrs. For a medium that was supposed to encourage conversation, unless you are in the company of people you know, the internet has become a hunting ground, where the only thing you can do safely is make a list. And hence, the listicle.

True, once in a while, there are some really cool listicles (though they might lead to mild electrocution or house burning down, but hey, no pain, no gain, right?) and they do help in visualising and transmitting information very fast. At the end of the day, listicles are the space that conversations go to die. The listicle is a safe, non-offensive, non-thinking information piece that tells us what we already know, confirms what we had always suspected, and gives validation to the impressive schools of thoughts like “My grandmother says so” and “I have heard that”. It is a way by which we escape deep thought or engaged talk, basking in the enchantment of our own brilliance, no longer in need of thinking anymore, because look, look how beautiful our thoughts look in the listicle, and look, how many people are sharing it! The listicle has risen and it looks like it is just going to get more popular. Maybe it is time to write a listicle about why we shouldn’t be writing listicles.

For more details visit http://editors.cis-india.org/digital-natives/blog/indian-express-january-19-2014-nishant-shah-10-ways-to-say-nothing-new

Creative Activism - Voices of Young Change Makers in India (UDAAN)

denisse — 2015-04-14T13:21:22Z

This post is a short account of what happened at UDAAN in December 2013 — a conference that gathered 100 youth from across the country to discuss pressing environmental issues and creative strategies to tackle them. We conducted a survey to map the perspectives of these young change-makers and get a glimpse of how India's youth is now framing and going about making 'change'



CHANGE-MAKERS: Youth (India)

EVENT: UDAAN 2013 organized by 350 India: a global organization building grassroots movements across the country.

METHOD OF CHANGE: Behavioral change, solidarity networks and creative activism.

“Change or making change is to bring about a paradigm shift in the way we do certain things. To alter our general way of life as it remains now into something that is positive and ideal.”

This is one of the many responses we collected from UDAAN participants on what it means to make change in India today. So far, in previous articles, we have looked at organizations working with specific demographics and themes. On this opportunity, we are exploring the ideas behind a group conformed by individuals coming from different walks of life, who embody an array of historical, linguistic and cultural understandings of the world, yet still find an intersection at their intents for change. We addressed the core questions raised in the project's thought piece: Whose Change is it Anyway: “What is the understanding of change with which we were working? What are the kinds of changes being imagened? Whose change is it, anyway?” -to start touching base with the ideas underpinning their actions, and identify how -or whether- it introduces new ways to define this concept.

UDAAN 2013

I had the privilege of joining this inspiring group during a four day conference and got the opportunity to share with students, activists and entrepreneurs from 13 states of India (chosen from a pool of 2000 applicants) involved in social change practices across the country. Despite the diverging world views among participants, the sense of a common purpose was almost undisputed. Every attendee was committed to mitigate the detrimental impact of climate change in their cities, protect vulnerable populations and advocate for justice. However, the most interesting points of contention lied on how to translate this commitment into individual and collective action, create conditions that enable change, and encourage community participation in environmental, political and social issues.

With these questions in mind, the conference focused on providing strategies of action and the attendees explored all sorts of lobbying and political participation mechanisms through its workshops. Three main elements stood out for me. First, the cocktail of tactics provided by experienced campaigners: from direct resistance and non-violent action to story-telling and street theater; participants were inspired to experiment and re-conceptualize activism.

Space Theatre Ensemble

Educators Collective

Second, the use of gamification in the workshops, facilitated by the experiential learning group Educators Collective, was the key to introduce values of leadership, solidarity and sustainability into individual behaviour and team practices. And finally, the add of 'unconference slots' to the program empowered attendees to share their methods, initiatives and projects in an open platform. This fostered peer-to-peer learning and more importantly reinforced the net of support and the immense amount of admiration (that grew exponentially between participants) for each other's work.

Youth and Activism in India

Coming from the perspective of our research project: Making Change, it was second nature to me to question frameworks utilized around "making change". I was pleasantly surprised to find an array of perspectives and experiences floating around panels, workshops and keynote presentations. They were definitely seeking consensus, yet in a way that did not inhibit diversity of thought, intellectual curiosity and self-reflection. This sparked the idea of collecting these views and use them as a sample of the current status of youth activism in India. Particularly considering how many of the strategies taught at UDAAN, while incredibly powerful, require a set of resources (including capital, time and energy) that are not readily accessible for all aspiring activists in the country.

These thoughts are consistent with a couple of articles I referred to for context on Indian youth and activism. Starting with the IRIS Knowledge Foundation and the UN-HABITAT's report: "State of the Urban Youth, India 2012: Employment, Livelihoods, Skills". It states that in only seven years, India will become the youngest country of the world with a median age of 29 years old. This, coupled with the fact that India's youth is the largest group in the working-age population — in a country that is expected to become one of the world's next major economic powers (Ilavasaran, 2013) — has, according to Padma Prakash, led demographers and economists to consider youth as the future of the country's economic growth. Having said that, these promising prospects do not reflect that 87.2% of the unemployed of the country are youth, only 27% of Indian youth is literate and 64% is located in rural areas. These facts display a constant negotiation between precariousness and hope, and particularly the high level of dissonance between the expectations and opportunities surrounding this group. Furthermore, as put by Prakash, despite the amount of economic information we have on this group, we lack a deep understanding of the social constructs underpinning their motivations and actions. On one hand, Ilavasaran suggests precariousness is the trigger behind both their unrest and their activism. On the other, the path they end up taking will depend on how they understand making change and their role within this process.

This dilemma was quite evident at UDAAN. Youth from all over India came together to fervently speak about the grievances climate change is causing in their regions and share the stories behind their struggles. On this note, the conference represented an incubator for their ideas and frustrations. and one of its main goals was to steer all this energy towards a path of constructive positive change. Carpini on his work on civic engagement (2000) outlines three factors that lead to participation: motivation, opportunities and capabilities; and how the interplay of the three result in different patterns of change-making. Hence, what is left to answer is how will this chaotic ecosystem shape youth's ideas of creating change? And to what extent will these conditions determine their motivation, opportunities and capacities of participating in the process? The survey we sent out to participants is only a starting point to reflect on these points. It did not aim to resolve these questions, but instead gather a snapshot of how politically and socially active young citizens are locating change and framing some of the biggest challenges of its generation.

Online Survey

About 25 people participated in the survey. The survey had five questions that explored three concepts analyzed in the Making Change research project: change, civic engagement and methods of change. It was divided into three sections:

a) Definitions: Participants were asked how they understand 'change' and 'making change'.

b) Actors: Participants were asked to reflect on their role and the role of youth in the process of making change. It also touched on concepts of active citizenship and engagement.

c) Methods: This section looked at the practices and methods preferred by youth for making change. Participants were asked to think about strategies and tactics discussed at the UDAAN workshops or other initiatives of interest, and how ICT/technology affect the process.

The purpose was to collate as many ideas and perspectives around change-making from this group and hence, the questions were broad and open-ended. The participants remained anonymous and details about their age, religion, region, socio-economic status, etc., were not disclosed. The language barrier and access (and frequency of access) to social media platforms was a big limitation to obtain a larger sample but the responses still reflected interesting patterns, which were later classified and categorized using a keyword system.

The results were displayed on the info-graphics found below:

Infographic 1* reflects the different ways participants outlined change-making: definitions of 'change' and 'making change', type of change (positive, neutral or confrontational), location of change (individual, society or system) and time of change (now, future, long-term).
Infographics 2* and 3 outline the profiles of a change-maker and an active citizen.
Infographic 4 lists their preferred methods of change -in no particular order. The bottom section reflects the spectrum of opinions around the use of technology.

*The percentages reflect the portion of respondents who reflected this view and the texts are excerpts of the respondents' answers.

This presentation format was chosen for three reasons: first, to facilitate the consumption of raw data collected from the survey and make visual associations between themes. Second, to put into practice some the recommendations from the storytelling workshop to make research more accessible to the public. And third, as a somewhat self-serving experiment to measure a) the ability of a graphic designer rookie, with no previous experience (like me), to create visual aids and graphics with free online tools, and b) explore empirically some of the methods I have encountered through my research: Methods for Social Change. Hence, the following results will not be of an academic nature as previous posts, but will instead clarify some of the patterns, evident in the original responses, that may have been lost in graphic translation.

Locating Change: Definitions

"Change is any alteration from an established status-quo. Making change is creating a system that is self-sustaining and capable of surviving over a long period of time"

In spite of including both concepts on the same question, most respondents differentiated them in their answers. Approximately 50% of the sample responded 'change' was either an irreversible process or an outcome to a process, while the other 50% implicated themselves in the 'change' process, stating it means to shift and modify how we act and think. A similar spirit was reflected about 'making change'. About 29% of the participants acknowledges a break from previous practices, and 29% considers we are implicated through the adoption of a new model of action. Interestingly enough, only 5% considers making change a duty or a responsibility. This low percentage signals making change is understood as non-compulsory which does not affect active politically involved citizens but leaves the more passive and idle off the hook when it comes to acknowledging their role in the process of change.

Moving on to type of change: 38% of the respondents consider making change a neutral process that does not guarantee a positive change (as considered by 33% of the sample). It was defined as an event that merely breaks the norm or from usual practices. A possible reading of this is that a group is not mobilizing its efforts with a plausible positive alternative in mind. Instead, it seeks difference without a deeper considerations of how will it differ from the conditions it is breaking from. This fits into the 'politics of hope' paradigm brought up by Shah in the piece: This approach to change and the idiom 'making a difference' is "so infused with the joy of possibilities" that it doesn't evaluate whether the outcome will lead to further assurance or precariousness, when compared to the earlier structure. This approach limits structural, systemic and sustainable change, an issue that was also evident in the results of the time-line. 0% thinks change must be made immediately but the rest of the sample was divided into making plans for the future (19%) and a smaller number on securing a self-sustaining system (10%) to replace the former.

Infographic 1: Making Change (Generated using: easel.ly-)

Finally, on the question of where is change located, we find the first instance of a pattern that was evident throughout the survey. On this category 38% finds change must occur externally: either in society and others (19%), or through the shift from a status quo that is perpetuating inequality (19%). Yet the largest group (24%) identified that change must occur internally first. The role of the self was also very prominent in the following sections as well.

Agents of Change

After locating change, the project also intends to understand who are the main actors and stakeholders lumped into the category of 'citizen' or 'citizen action'. On this survey, these actors were dubbed 'change-makers'. Respondents were free to describe what they understood by the term and the social construct determining the model they were working towards (as aspiring change-makers themselves). The second actor we inquired about was 'active citizen'. The concept of citizenship is ambiguous terrain, yet there seems to be a connection between the identity confered by the 'citizen' status and the respondents' inner call for action.

a) The Change-Maker:

"I think that all of us can be change-makers. We need to be sure of what and why we need to change and have a vision of how the world will be after making the change"

The Change-Maker (Infographic 2) was defined by the four characteristics outlined below.

Infographic 2: The Change Maker (Generated using: easel.ly )

Each characteristic was coupled by actions that reinforce this behaviour. For example, understanding the issue (33%) comes hand-in-hand with inciting motivation through information: 'If one aspires to change, then one must first understand what is to be changed, how it is to be changed and what would replace the changed system. The primary step is to realize and acknowledge the problem, educate others and then action” (Anonymous survey respondent, 2013) Another interesting example is how the 28% that identified the individual as the source of change, also recommend self-reflection on how to create the most impact: "[My role as a change-maker is] practicing what I preach and learning to critique myself constructively and in a manner that helps me improve" (Anonymous survey respondent, 2013) This brings a different light to Carpinis categorization of 'capabilities' in social change. It is no longer about participation in an external movement but more about how the individual secures sustained change through his own consistent and coherent behaviour.

b) The Active Citizen

"An active citizen is who follows the constitution, understands and takes responsibility for himself and for influencing his family and community for the betterment of life's social, economic and environmental issues"

Self-awareness was a key point in how the active citizen was personified. It was one of most emphasized points, placing more responsibility on the role of the citizen as opposed to on the issue at hand. Attitudes such as 'realizing the problem', 'taking responsibility' and 'taking initiative' reflect that the individual is finding motivation on taking ownership of his choices and decision-making power. The individual is focusing less on antagonizing the structure and is instead elevating his identity to a fearless, noble status -the citizen is becoming the hero of its own narrative. This ego-emphasis, is also motivating the citizen to invest on increasing its own knowledge capital and attain a thorough understanding of the issues, to then heighten individual and collective awareness around them. The objective is either local -give back to its community- or normative -work towards justice and equity- but there seems to be consensus on the starting point.

Infographic 3 - The Active Citizen (Generated using: easel.ly)

Methods for Change

“By going out there and making the change! Get down and dirty. Then use those examples in the form of story, pictures, etc. and inspire others around you to first change themselves and then help change society!”

Finally, infographic 4 displays a mapping of the methods brought up by participants. Again, awareness and behavioural change were the most popular, placing information and the individual at the epicenter of change-making. The impact of the theater and story telling workshops on participants was also evident, on several mentions to the power of 'artivism'.

Infographic 4: Methods for Social Change (Generated using: easel.ly )

In regards to communication and technology, I was surprised to find that many respondents find it insufficient. They instead recognize the need for strong offline communities making sure activism online translates into the offline realm. “[online platforms] are vital in building quick connections amongst those who feel alike towards bringing change. But eventually, all struggles for change have to be offline [...] technology could be the first step that eventually leads the path to more offline and personal connections.”(Anonymous survey respondent, 2013) : Others were wary about its power and they recognize it can be used to both help and contain the activist with the same intensity: "Technology can either blind people or give them sight."(Anonymous survey respondent, 2013) These views reflect youth has moved on from the tech hype that pervades the digital activism discourse. The role of technology was not excluded from the conference's tactic package and the group perceives technology as a powerful complement, yet it still places a lot more emphasis on creating sustainable change through education, behaviour and offline interactions than through digital interventions.

Conclusion

Comments at the aftermath of the event reflected participants had undergone a collective mental shift on how to create social change. We arrived looking outwards: accustomed to pointing fingers and scouting for common enemies that personify the misdoings of inequality perpetrators. Five days at Fireflies later and after UDAAN's intervention, I can safely say we left looking inwards. We are now determined to seek information and identify the most effective ways to mainstream it and make it accessible; we are impelled to reconnect with our creative and artistic selves and put them at service of communication; we are encouraged to share our personal stories and have them inspire solidarity and movement in our communities, and above all, we will continue to pursue the level of behaviour-action consistency that legitimizes our efforts at making change. The conference turned out to be a very organic experience and it provided all of us with a space to connect with ourselves and one another in a time of growing loneliness and isolation in the digital age.

Furthermore, the thoughts that surfaced on the survey are important pointers to continue uncovering what drives civic engagement among youth. Seeing these activists locate change in the self was a refreshing break from the times we used to overindulge in the possibilities of technology-mediated change. It seems that the digital is already so embedded in our interactions and ecosystems that it has not only has ceased to be novel, but it is recognized as insufficent, and hence, the attention has returned back to the user and its offline communities. With this in mind, the group that attended UDAAN, as part of the demographic who represents "the promise and future of India's growth", is taking up the challenge of strengthening ideas of making change in their networks. Have them succeed, and this 'growth' will be met by a current of better informed, better armed young activists working to secure a self-sustaining system for the generations to come.

** Thanks to everyone who participated on the survey, Special mention to UDAAN organizers, Educators Collective and the wonderful UDAAN 2013 group**

Sources:

HABITAT, UN. "State of the Urban Youth, India 2012.", (2013)
Ilavarasan, P. Vigneswara. "Community work and limited online activism among India youth." International Communication Gazette 75, no. 3 (2013): 284-299.
Shah, Nishant “Whose Change is it Anyways? Hivos Knowledge Program. (April 30, 2013).

Resources:

Easel.ly: To create and share visual ideas online: www.easel.ly/‎
Info.gram: Create infographics: infogr.am
More on UDAAN: http://world.350.org/udaan/
More on Global Power Shift (350) - http://globalpowershift.org/

For more details visit http://editors.cis-india.org/digital-natives/making-change/young-voices-udaan

Communication	Government to Citizen	Citizen to government
Portal	Aadhar Kiosk	Portal for Public Grievances
Link	http://resident.uidai.net.in/	http://pgportal.gov.in/
Interface