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Using Social Media for Mobilisation

by Sanchia de Souza last modified Apr 05, 2011 04:33 AM
Panel discussion with Dina Mehta and Peter Griffin

Event details


Jun 19, 2009
from 01:00 PM to 02:30 PM


Centre for Internet and Society, Bangalore

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Contact Phone

080 4092 6283

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For some time now, blogs, facebook  and other forms of social media have been used extensively for rallying people around an issue or a cause. However, what makes some of these campaigns more successful than others? Does the workability of social media for mobilisation depend on the manner in which information is designed and/or disseminated? 
This panel brings together two well-known names from the world of social media, Dina Mehta and Peter Griffin, to explore "meme engineering" and understand what makes some forms of use of social media more effective than others.


Dina Mehta is a founder and Managing Director of Mosoci India. She has spent twenty years specializing in qualitative research and ethnography. She is at the forefront of technology trend research in India and works with a global portfolio of companies; including learning journeys, and immersions for innovation teams. She brings her unique perspective to understanding the emerging social aspects of new technology and the impact of new media on youth and mobility. Her work has led her to study the impact of technology in rural markets, follow trend-setting youth in urban settings, dig deep into motivations and possible triggers across a wide range of demographic and psychographic groups, explore and identify underlying value propositions and key drivers/barriers in several categories.
Peter Griffin is a well-known blogger and has been involved with a number of collaborative projects, including the South-East Asia Earthquake and Tsunami blog (also known as TsunamiHelp), MumbaiHelp, Think Bombay, and the WorldWideHelp group and its associated projects. All of these project have been concerned with bringing together the web and free tools on one hand, and concerned web natives and public goodwill on the other, to assist in disaster relief. Peter is also the co-founder, joint editor and co-moderator of the writing community, Caferati. He is currently associated with a national business magazine in the capacity of editor, special features.

Time and Date

Friday, 19 June, 2009; 6.30-8.00 pm


Centre for Internet and Society, No. D2, 3rd Floor, Sheriff Chambers, 14, Cunningham Road, Bangalore - 560052


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