Setting the Agenda: A Behavioural Science approach to Data Privacy
The session brought together a small group (8-12) of critical players from industry, academia, and the public sector to solicit inputs on the structure and content of India’s first experiment-based behavioural research on data privacy. This body of research, set to launch in the next few months, will use a behavioural science approach to answer 4 main topics facing data privacy: (1) consent practices, (2) business advantages for enhanced privacy, (3) willingness to pay, and (4) nudges to improve engagement in privacy. Equipped with a behavioural science toolkit, we aim to produce new evidence through lab and field experiments that help define best practices in data privacy across these topics. More info here.
