IRC16 - Proposed Session - #ExperienceMapIntentMap

Posted by Sumandro Chattapadhyay at Nov 23, 2015 03:20 PM |
This is a session proposed for the Internet Researchers' Conference (IRC) 2016 by Anand Jha and Ashima Mittal.



The session is intended to present a toolkit to deconstruct websites through navigation, experience them analogous to lived space through an information architecture. Every deconstructed component is read through content, imagery and affordance to unpack it's Intent/ subtext. A reclustering of the website is done around major intent/ subtext buckets thus revealing a completely different structure than the one experienced.



Explanation of toolkit is done through examples. Two exercise sessions follow where participants use the toolkit to carry out the activities discussed above.