Using Social Media for Mobilisation
by
Sanchia de Souza
—
last modified
Apr 05, 2011 04:33 AM
Panel discussion with Dina Mehta and Peter Griffin
Event details
When
Jun 19, 2009
from 01:00 PM to 02:30 PM
from 01:00 PM to 02:30 PM
Where
Centre for Internet and Society, Bangalore
Contact Name
Contact Phone
080 4092 6283
For some time now, blogs, facebook and other forms of social
media have been used extensively for rallying people around an issue or
a cause. However, what makes some of these campaigns more successful
than others? Does the workability of social media for mobilisation
depend on the manner in which information is designed
and/or disseminated?
This panel brings together two well-known names
from the world of social media, Dina Mehta and Peter Griffin, to
explore "meme engineering" and understand what makes some forms of use
of social media more effective than others.
Speakers
Dina Mehta is
a founder and Managing Director of Mosoci India. She has spent twenty
years specializing in qualitative research and ethnography. She is at
the forefront of technology trend research in India and works with a
global portfolio of companies; including learning journeys, and
immersions for innovation teams. She brings her unique perspective to
understanding the emerging social aspects of new technology and the
impact of new media on youth and mobility. Her work has led her to
study the impact of technology in rural markets, follow trend-setting
youth in urban settings, dig deep into motivations and possible
triggers across a wide range of demographic and psychographic groups,
explore and identify underlying value propositions and key
drivers/barriers in several categories.
Peter Griffin is a well-known blogger and has been
involved with a number of collaborative projects, including the
South-East Asia Earthquake and Tsunami blog (also known as
TsunamiHelp), MumbaiHelp, Think Bombay, and the WorldWideHelp group and
its associated projects. All of these project have been concerned with
bringing together the web and free tools on one hand, and concerned web
natives and public goodwill on the other, to assist in disaster relief.
Peter is also the co-founder, joint editor and co-moderator of the
writing community, Caferati. He is currently associated with a national business magazine in the capacity of editor, special features.
Venue
Map
Time and Date
Friday, 19 June, 2009; 6.30-8.00 pm
Venue
Centre for Internet and Society, No. D2, 3rd Floor, Sheriff Chambers, 14, Cunningham Road, Bangalore - 560052
Map
For a map, please click here.
