Consumer Privacy

by Prasad Krishna last modified Sep 13, 2012 09:21 AM
This chapter will examine the present legal state of consumer privacy in India and seek to understand the gap between policy and implementation of policy. In doing so, it will look at what are the existing avenues for protection of consumer privacy in India, how is the definition of consumer privacy evolving through case law and public opinion, and what are the current challenges to consumer privacy in India. Traditionally speaking, and according to the Consumer Protection Act, 1986, in India, a consumer is a broad label for any person who buys goods or services with the intent of using them for non-commercial purposes. In the typical sense, when people think of themselves as being consumers, they think about transactions with a vendor through a physical exchange of money in a store or through an online exchange for a product or service. Certain services that consumers use put an extraordinary amount of sensitive personal information into the hands of vendors.

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