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Setting the Agenda: A Behavioural Science approach to Data Privacy

by Admin — last modified Jul 04, 2019 04:47 PM
Amber Sinha attended a meeting organised by the Centre for Social Behaviour Change (CSBC) at Ashoka University and the Busara Center for Behavioral Economics on 26 June 2019 at CSBC office, Vasant Vihar in New Delhi.

The session brought together a small group (8-12) of critical players from industry, academia, and the public sector to solicit inputs on the structure and content of India’s first experiment-based behavioural research on data privacy. This body of research, set to launch in the next few months, will use a behavioural science approach to answer 4 main topics facing data privacy: (1) consent practices, (2) business advantages for enhanced privacy, (3) willingness to pay, and (4) nudges to improve engagement in privacy. Equipped with a behavioural science toolkit, we aim to produce new evidence through lab and field experiments that help define best practices in data privacy across these topics. More info here.

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