Indian politicians yet to tap voters online: CIS’s Abraham
Sunil Abraham says traditional media is more likely to determine political outcomes in comparison to social media because most of the links that we see in social media are related to content that is created on traditional media. Photo: Rituparna Banerjee/
The interview (taken by Venkatesh Upadhyay) was published in Livemint on October 22, 2013.
Sunil Abraham, 40, is executive director of the Centre for Internet and Society, a not-for-profit research organization that works on issues related to freedom of expression and privacy. Abraham was in New Delhi to speak on the impact of media, social media and technology on governance and democracy, organized by the Observer Research Foundation together with the Rosa Luxemburg Stiftung. On the sidelines of the conference, he talked about the role that online media will play in forthcoming elections as well the behaviour of online readers of news.
Above: Sunil Abraham on the role of digital media in elections |
Of course. Traditional media is more likely to determine political outcomes in comparison to social media because most of the links that we see in social media are related to content that is created on traditional media. Now, of course, we can be sceptical of the role that traditional media plays in influencing the general mood of the country, but that is a different question.
I think one can usually see the comments section of some news sites littered with hurtful and hateful comments. So, some readers such as myself basically go through these comments to look at trolling and also sometimes for comic relief. But again, every news organization seems to be dealing with this differently. The Times of India, doesn’t, in my view, regulate its comments section. But one can see, say, in The Hindu, that readers’ comments are regulated and are usually very thoughtful.
At the same time, you can also see, in some instances, the chilling effects of surveillance, where people end up censuring their thoughts on issues. Of course, surveillance is not the answer. Societies need to deal with hateful threats on their own terms.
I think two components are crucial: trust and authenticity. For example, in the case of Wikipedia, there is an assumed amount of trust that the user has. The trust relationship between public figures who are active online and the public also is a two-way street. Politicians must also trust their common party members to use their social media presence as and when they want to. For example, why don’t they allow each and every member of the political party to man their Twitter handle for a day?
The Internet has also changed over the past 15 years. It used to be a decentralized network. Everybody was hopeful that it would have democratizing potential and, therefore, techno-utopianism was born. Now, it is increasingly clear that a small proportion of websites have 90% of the traffic and large corporations such as Google and Facebook play a significant role in configuring the attention economy. They are now also beginning to take this role very seriously themselves. In the case of Google, increasingly Google is using its power over the attention economy to play a role in the electoral process in India. They have been holding Google Hangouts and what they have been able to do is bring the public to the politicians.