Technology Evangelists and Religious Evangelists — A Talk by Katherine Sydenham

Abstract

The current investigation explores the possibility of comparison of techniques used by technology evangelists and religious evangelists. The study sought informants from three major categories: proprietary software evangelists, proponents of Free and Open Source Software (FOSS), and religious evangelists of several religious traditions. A preliminary analysis of qualitative data indicates that there are enough similarities in strategies used by members from each group to make the inquiry relevant. Early data also reveal significant differences in each group´s strategy that may inform and shape future efforts on behalf of technology evangelists to reach a wider audience for their products.

Katherine Sydenham

Katherine is a doctoral student at the University of Michigan School of Information. Her research in the Information and Communication Technologies and Development (ICTD) field focuses on technology adoption by marginalized communities. Her background is in Religious Studies and Library and Information Science. Her summer internship at Microsoft Research is exploring the strategic similarities between technology evangelism and religious evangelism.

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